Publicistic Style l. Oratory and Speeches l. Essay l. Journalistic Articles
Publicistic Style AIM to perform a constant and deep influence on public opinion,
Publicistic Style to convince the reader or the listener that the interpretation given by the writer or the speaker is the only correct one and
Publicistic Style to cause him (her) to accept the point of view expressed in the speech, essay or journalistic article not merely with logical argumentation but through emotional appeal as well (the brain-washing function).
Publicistic Style 5 “W’s” WHO WHERE WHEN WHAT WHY 1 “H” HOW
Publicistic Style Aim persuade
Publicistic Style 1) direct contact with the audience (use of you, your, we, our)
Publicistic Style 2) the use of the 1 st person singular to justify a personal approach to the problem treated,
Publicistic Style 3)combination of logical argumentation and emotional appeal due to logical argumentation:
Publicistic Style lcoherent and logical syntactic structure,
Publicistic Style lexpanded system of connectives (hence, inasmuch, therefore),
Publicistic Style lcareful paragraphing,
Publicistic Style 4) brevity of expression due to emotional appeal:
Publicistic Style luse of emotionally coloured words
Publicistic Style limagery and stylistic devices are used but usually are not fresh and genuine for the audience to comprehend the message implied with less effort
Oratory & Speeches Aristotle (384 -322 B. C. )
Aristotle (384 -322 B. C. ) Oratory Rhetoric Oral exhortation Literary expression
Oratory & Speeches direct address to the audience (Your Worship, Mr. Chairman; you, with your permission, Mind!)
Oratory & Speeches special obligatory forms to open and end an oration (Ladies and Gentlemen; In the name of God do your duty)
Oratory & Speeches words expressing speaker's personal opinion (I'm no idealist to believe firmly in, I'm confident that)
Oratory & Speeches • wide use of repetition (lexical, synonymic, syntactical) to focus on the main points
Oratory & Speeches frequent rhetorical questions
Oratory & Speeches use of similes and sustained metaphors to emphasize ideas
Oratory & Speeches contractions are acceptable
Oratory & Speeches Political Speeches Sermons Orations
Political Speeches Parliamentary debates Speeches of rallies, congresses, meetings and election campaigns
Oratory & Speeches Sermons
Oratory & Speeches Orations (weddings, funerals, jubilees)
Essay Montaigne (1533 -92)
Essay Never goes deep into the subject only touches upon the surface
Essay th 17 century – morals, ethics
Essay th 18 century – political and philosophical problems
Essay 1) brevity of expression 2) abundant use of emotive words
Essay 3) use of similes and sustained metaphors to emphasize the ideas
Essay 4) rather expanded use of connectives, to facilitate the process of grasping the correlation of ideas
Essay 5) use of the first person singular to justify personal approach to the problem treated
Journalistic Article Politics n Ethics n Health n Environment n Medicine n Sport …… n
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