Public Relations Role in Implementation Jenny Wells

Public Relations’ Role in Implementation Jenny Wells & Jaspreet Chahal An Equal Opportunity University

Reasons for Public Relations and Marketing An Equal Opportunity University

Reasons for Public Relations and Marketing • Student Buy In An Equal Opportunity University

Reasons for Public Relations and Marketing • Student Buy In • Faculty and Staff Support An Equal Opportunity University

Reasons for Public Relations and Marketing • Student Buy In • Faculty and Staff Support • Transparency An Equal Opportunity University

Importance of Student Buy In An Equal Opportunity University

Importance of Student Buy In • Registration Hold An Equal Opportunity University

Importance of Student Buy In • Registration Hold • Mandatory Completion An Equal Opportunity University

Importance of Student Buy In • Registration Hold • Mandatory Completion • Accurate Data An Equal Opportunity University

Importance of Faculty and Staff Support An Equal Opportunity University

Importance of Faculty and Staff Support • First student contact An Equal Opportunity University

Importance of Faculty and Staff Support • First student contact • Compliance with registration hold An Equal Opportunity University

Importance of Faculty and Staff Support • First student contact • Compliance with registration hold • To reinforce student buy in An Equal Opportunity University

First Steps: Student Focus Group An Equal Opportunity University

First Steps: Student Focus Group • Short messaging An Equal Opportunity University

First Steps: Student Focus Group • Short messaging • Infographics on social media An Equal Opportunity University

First Steps: Student Focus Group • Short messaging • Infographics on social media • Advisor Emails are KEY An Equal Opportunity University

First Steps: Student Focus Group • • Short messaging Infographics on social media Advisor Emails are KEY Yard Signs An Equal Opportunity University

First Steps: Student Focus Group • • • Short messaging Infographics on social media Advisor Emails are KEY Yard Signs Incentives An Equal Opportunity University

First Steps: Student Focus Group • • • Short messaging Infographics on social media Advisor Emails are KEY Yard Signs Incentives Graphic Element An Equal Opportunity University

First Steps: Engaging Faculty/Advisors An Equal Opportunity University

First Steps: Engaging Faculty/Advisors • One Pager An Equal Opportunity University

First Steps: Engaging Faculty/Advisors • One Pager • Advisors Annual Awards Ceremony An Equal Opportunity University

First Steps: Engaging Faculty/Advisors • One Pager • Advisors Annual Awards Ceremony • Coordinating with other campus surveys An Equal Opportunity University

First Steps: Engaging Faculty/Advisors • One Pager • Advisors Annual Awards Ceremony • Coordinating with other campus surveys • Broadcast Email to Faculty An Equal Opportunity University

First Steps: Engaging Faculty/Advisors • One Pager • Advisors Annual Awards Ceremony • Coordinating with other campus surveys • Broadcast Email to Faculty • Broadcast Email across Campus An Equal Opportunity University

Launch of Survey An Equal Opportunity University

Launch of Survey • Q & A with President Capilouto An Equal Opportunity University

Launch of Survey • Q & A with President Capilouto • Spotlight on UK website An Equal Opportunity University

Launch of Survey • Q & A with President Capilouto • Spotlight on UK website • Email to all UK students An Equal Opportunity University

Launch of Survey • Q & A with President Capilouto • Spotlight on UK website • Email to all UK students • Yard Signs An Equal Opportunity University

Launch of Survey • Q & A with President Capilouto • Spotlight on UK website • Email to all UK students • Yard Signs • Kernel Display Ads An Equal Opportunity University

Launch of Survey • Q & A with President Capilouto • Spotlight on UK website • Email to all UK students • Yard Signs • Kernel Display Ads • Website An Equal Opportunity University

Yard Signs An Equal Opportunity University

Kernel Display Ads An Equal Opportunity University

Website http: //www. uky. edu/CATSseesafety/ An Equal Opportunity University

Social Media An Equal Opportunity University

Social Media • Video: https: //youtu. be/z 8 ewp. ALe 5 Kg An Equal Opportunity University

Social Media • Video: https: //youtu. be/z 8 ewp. ALe 5 Kg • Tweets from coaches & administrators An Equal Opportunity University

Social Media • Video: https: //youtu. be/z 8 ewp. ALe 5 Kg • Tweets from coaches & administrators • Featured on UKNow An Equal Opportunity University

Social Media • Video: https: //youtu. be/z 8 ewp. ALe 5 Kg • Tweets from coaches & administrators • Featured on UKNow • UK Facebook and Twitter accounts An Equal Opportunity University

Incentives An Equal Opportunity University

Incentives • 2 parking passes An Equal Opportunity University

Incentives • 2 parking passes • UK Dining vouchers An Equal Opportunity University

Incentives • 2 parking passes • UK Dining vouchers • Semester of UK Dining An Equal Opportunity University

Incentives • • 2 parking passes UK Dining vouchers Semester of UK Dining Diploma Frames An Equal Opportunity University

Incentives • • • 2 parking passes UK Dining vouchers Semester of UK Dining Diploma Frames $250 cash An Equal Opportunity University

Incentives • • • 2 parking passes UK Dining vouchers Semester of UK Dining Diploma Frames $250 cash $250 Amazon gift card An Equal Opportunity University

Lessons An Equal Opportunity University

Lessons • 81% prior to registration window An Equal Opportunity University

Lessons • 81% prior to registration window • Student Focus Video An Equal Opportunity University

Lessons • 81% prior to registration window • Student Focus Video • Instagram An Equal Opportunity University

Lessons • 81% prior to registration window • Student Focus Video • Instagram • Website updates An Equal Opportunity University

Lessons • 81% prior to registration window • Student Focus Video • Instagram • Website updates • K-Week Promotions An Equal Opportunity University

An Equal Opportunity University

Thank You! An Equal Opportunity University