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Public Relations Project By: Bethany Smith and Jen Bischoff Public Relations Project By: Bethany Smith and Jen Bischoff

Our client e. Fine Arts: Vocal Department e. Stephen W. R. Sheftz University Chorus Our client e. Fine Arts: Vocal Department e. Stephen W. R. Sheftz University Chorus e. Dr. Barron Breland Chamber Choir e(Dr. Claudette Valentine Gospel Choir)

Research e Major PR problem: no Public Relations person and never expanded marketing outside Research e Major PR problem: no Public Relations person and never expanded marketing outside of the performing arts center e Learned mission statement: “To create a community of folks with a mutual goal of creating music and to share that with the broader public. ” e Learned basic information.

The Basic Event Information e. Who: Fine Arts Department e. What: Christmas Choir Concert The Basic Event Information e. Who: Fine Arts Department e. What: Christmas Choir Concert e. Where: St. John’s Church e. When: Dec. 7, 2008 e. Time: 2 p. m. e. Price: canned food to support Sienna Francis House

Major Activities: SSC sample e. Bringing choir up to the main campus to sing. Major Activities: SSC sample e. Bringing choir up to the main campus to sing. e. Purpose: inform the Creighton community about the choir and the Christmas Choir Concert

What we did: e Step 1: Reserved table at SSC in front of fireplace What we did: e Step 1: Reserved table at SSC in front of fireplace for Nov. 12 from 6: 30 to 7: 30 e Step 2: talked to choir class to get choir members to come and sing at SSC e Step 3: Made mini flyers with concert information to pass out at SCC e Step 4: held event e Event: e Choir sang samples of what they will be singing at the concert on steps in front of fireplace e Passed out flyers throughout SCC and tried to get students to come and listen to the choir

Traditional Media e. Posters e. Designed several versions of posters to promote concert e Traditional Media e. Posters e. Designed several versions of posters to promote concert e Problems: e 1. Did not like our 1 st poster e 2. Communication between client and PR people took longer than necessary e 3. Though we followed all guidelines provided, they did not use our posters e 4. They put two of their own posters up in the fine arts building, which did not accomplish the goals of moving beyond the fine arts building

First Poster Breakdown e We thought it would be of interest to the Creighton First Poster Breakdown e We thought it would be of interest to the Creighton student public because it would appeal to the season (timeliness) e We wanted it to be offbeat by cutting out the shape, attaching a ribbon to give it a realistic look e They thought it didn’t capture the mood of the music and was too modern e They sent us suggested images to base our poster off of. e Some of our middle designs took into account financial impact: considered posters black and white, etc.

Final Poster Breakdown e We followed the suggestions made by our clients. e We Final Poster Breakdown e We followed the suggestions made by our clients. e We sent poster with reminders and links to varsity press because we did not have access to departmental codes. e More than one email was sent. e They approved the poster, but dropped all communication when it came to ordering. e They used their own posters and only put them on their office doors.

Social Networking http: //www. facebook. com/event. php? eid=44119283853&ref=ts e. We created a Facebook group Social Networking http: //www. facebook. com/event. php? eid=44119283853&ref=ts e. We created a Facebook group promoting the Christmas Choir Concert. e. Invited friends and choir members to join group. e We encouraged others to invite their friends to the group. e In our description we used some persuasion devices e 1. Benefits: study break, supporting peers, helping others through donation. e 2. Brought in mavens who invited their friends. e The group was successful because our confirmed/maybe attending out weighed number of those not attending. e Feedback through wall conversation

Success and Failure e. Success e. Failure e 1. Exposure of e 1. Posters Success and Failure e. Success e. Failure e 1. Exposure of e 1. Posters choir in mini- e 2. Client/PR event. people e 2. Social communication Networking

What we learned e. PR event planning is not easy. e. Communication is key. What we learned e. PR event planning is not easy. e. Communication is key. e. We should have been more assertive: in attempt to be compromising we offered too many poster revisions.