Public Relations Project By: Bethany Smith and Jen Bischoff
Our client e. Fine Arts: Vocal Department e. Stephen W. R. Sheftz University Chorus e. Dr. Barron Breland Chamber Choir e(Dr. Claudette Valentine Gospel Choir)
Research e Major PR problem: no Public Relations person and never expanded marketing outside of the performing arts center e Learned mission statement: “To create a community of folks with a mutual goal of creating music and to share that with the broader public. ” e Learned basic information.
The Basic Event Information e. Who: Fine Arts Department e. What: Christmas Choir Concert e. Where: St. John’s Church e. When: Dec. 7, 2008 e. Time: 2 p. m. e. Price: canned food to support Sienna Francis House
Major Activities: SSC sample e. Bringing choir up to the main campus to sing. e. Purpose: inform the Creighton community about the choir and the Christmas Choir Concert
What we did: e Step 1: Reserved table at SSC in front of fireplace for Nov. 12 from 6: 30 to 7: 30 e Step 2: talked to choir class to get choir members to come and sing at SSC e Step 3: Made mini flyers with concert information to pass out at SCC e Step 4: held event e Event: e Choir sang samples of what they will be singing at the concert on steps in front of fireplace e Passed out flyers throughout SCC and tried to get students to come and listen to the choir
Traditional Media e. Posters e. Designed several versions of posters to promote concert e Problems: e 1. Did not like our 1 st poster e 2. Communication between client and PR people took longer than necessary e 3. Though we followed all guidelines provided, they did not use our posters e 4. They put two of their own posters up in the fine arts building, which did not accomplish the goals of moving beyond the fine arts building
First Poster Breakdown e We thought it would be of interest to the Creighton student public because it would appeal to the season (timeliness) e We wanted it to be offbeat by cutting out the shape, attaching a ribbon to give it a realistic look e They thought it didn’t capture the mood of the music and was too modern e They sent us suggested images to base our poster off of. e Some of our middle designs took into account financial impact: considered posters black and white, etc.
Final Poster Breakdown e We followed the suggestions made by our clients. e We sent poster with reminders and links to varsity press because we did not have access to departmental codes. e More than one email was sent. e They approved the poster, but dropped all communication when it came to ordering. e They used their own posters and only put them on their office doors.
Social Networking http: //www. facebook. com/event. php? eid=44119283853&ref=ts e. We created a Facebook group promoting the Christmas Choir Concert. e. Invited friends and choir members to join group. e We encouraged others to invite their friends to the group. e In our description we used some persuasion devices e 1. Benefits: study break, supporting peers, helping others through donation. e 2. Brought in mavens who invited their friends. e The group was successful because our confirmed/maybe attending out weighed number of those not attending. e Feedback through wall conversation
Success and Failure e. Success e. Failure e 1. Exposure of e 1. Posters choir in mini- e 2. Client/PR event. people e 2. Social communication Networking
What we learned e. PR event planning is not easy. e. Communication is key. e. We should have been more assertive: in attempt to be compromising we offered too many poster revisions.
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