Public Relations MM 260 DAY 2

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Public Relations MM 260 – DAY 2

PR vs. Ad vs. Market vs. Journ. Public Relations Publicity or stories that run without charge in the news columns of the media (sometime clash with customer interests) “Free space” Advertising Paid space and time in the media Selling something Marketing Sales and distribution function whose publics are customers, retailers, and distributors Journalism Do not represent organizations they write about

Agency Work vs. In-House Agency Faster paced, jump from project to project (must juggle a lot!) More exposure at beginning of career (techniques, campaign elements, etc. ), but sometimes only touch a few aspects More than one client at a time, more diversity in projects/clients Always opportunity to work for exciting new clients or change specialization and add knowledge base In-House More focused on overall strategy, make final decisions on strategic direction or even create complete campaigns You should have personal interest in the area/company/industry (you only have one client!) Deeper dive into each project (i. e. , campaign start to finish) Can be repetitive (similar tasks for a long length of time) http: //www. techaffect. com/2010/04/29/agency-vs-in-house-pr-choosing-the-path-that-is-right-for-you/

Public Relations Working Definition “Public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. PR practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations. PR practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization's constituent parts and publics. ”

PR goes by many names: Public Information Public Affairs Communication Corporate Marketing communication Relations Communications

PR Stats Education 65% Bachelor’s (only half in PR) 24% pass national accreditation exams Salaries PRSSA involvement www. salary. com (search public relations and location) Age/Gender Average 39; 71% female

Public Relations Practices are different areas of Job Areas: interest you can work in an Employee Relations agency. Investor Relations Common ones: Community Relations Every organization has varying practice “titles” Nonprofit vs. Corporate Affairs Largest PR Agencies (2015): Healthcare Crisis 1. Edelman Public Affairs 2. Weber Shanwick Digital Strategy/Technology 3. Fleishman. Hillard Brand Marketing 4. Ketchum Grassroots 5. MSLGroup 6. Burson-Marsteller 7. Hill+Knowlton Strategies

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