Public Health Responsibility Deal – Local Delivery Nick Thurstan Head of Environment and Community Safety Erewash Borough Council
The Government’s View ‘Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges. ’ Andrew Lansley Secretary of State for Health 2010 - 2012 ‘I urge local authorities to think about how they might bring together a coalition of partners to improve the health of their communities. I hope the Responsibility Deal will be helpful as they encourage small and medium sized local business to make simple changes which make it easier for their staff and customers to make the healthy choice. ’ Anna Soubry Parliamentary Under Secretary of State for Public Health
The National Responsibility Deal § Originally launched in 2011 as the National Public Health Responsibility Deal § A challenge to business to lead the way in positively shaping and creating an environment to help people make informed choices to live healthier lives. § Businesses encouraged to sign up to the Responsibility Deal and commit to take action to improve public health § Actions expressed as a series of pledges covering food, alcohol, physical activity and health at work.
The National Responsibility Deal § 500 organisations have signed up to the National Responsibility Deal since its launch in 2011. Action on alcohol so far……………. . § By end 2013 over 80% of all alcoholic drinks on sale will have clear labelling on units, safe drinking guidelines and pregnancy messages (60% of labels already carry this information). § Over 30 major drinks companies have committed to removing a billion units of alcohol from the annual market by 2015.
From National to Local - The Public Health Responsibility Deal § Launched April 2013 § Aimed at small and medium sized enterprises (Derbyshire is home to over 27, 000 SMEs) but local authorities can also commit to the Deal § Local authorities are best placed to engage with local businesses § Responsibility for public health now sits at a local level – local intelligence can be used to focus resources in areas of greatest public health priority § The Public Health Responsibility Deal Toolkit – helping local authorities mobilise local business to improve the health of their workforce and provide choices for their customers.
How Will the Public Health Responsibility Work at a Local Level? The Tool kit covers actions to address alcohol, food, health at work, physical activity and tobacco with tailored menus of actions for different types of local business § L 1 Actions for all businesses on employee health and well being § L 2 Unlicensed catering establishments (covering food) § L 3 Licensed catering establishments (covering food and alcohol) § L 4 Licensed establishments not serving food (covering alcohol) § L 5 Local alcohol producers § L 6 Local retailers (covering alcohol)
Using the Responsibility Deal to Tackle Alcohol Related Harm § Tackling under age alcohol sales by joining the Challenge 21 and Challenge 25 schemes. § Making it easier for customers to drink fewer units (not necessarily fewer drinks) by improving the availability and promotion of products with less alcohol eg alcohol free or low alcohol beers, 4% ABV premium beers rather than 5%. § Offering and promoting smaller measures eg increasing use of 125 ml glasses, only offering 250 ml glasses if requested. § Information eg displaying unit guidelines, staff training, offering free tap water. § Learning from good practice eg ‘Reducing the Strength’ Campaign run by Suffolk Police that, through voluntary agreement, has stopped the sale of ‘super strength’ lager, beer and cider in 80 off licences in Ipswich. § BII Award in Responsible Alcohol Retailing – successfully hosted by Erewash. § Using existing promotions eg Drink Aware, Change 4 Life § Participating and supporting local alcohol partnership schemes eg Best Bar None, Community Alcohol Partnership, Pub watch.
How Far Can You Go? The Public Health Responsibility Deal is a framework not a prescription. Local authorities can use the Toolkit to suit their own requirements by: - § Encouraging local businesses to take action to improve the health and well being of their staff and customers § Signing up to the Responsibility Deal themselves and reporting each year on the actions they have taken to engage local businesses § Encouraging businesses to sign up to the National Responsibility Deal as local partners It is possible to sign up to the Deal on the basis of a single theme.
How Local Authorities Can Sign up to the Responsibility Deal § Commit to the following pledge: ‘Guided by the Public Health Responsibility Tool Kit we will encourage and support small and medium sized organisations in our area to help their employees and/or their customers to improve their health and well being’. § Sign up as a local partner to the Deal via the Department of Health § Develop a pledge delivery plan (flexible, focussed) for publication on the Responsibility Deal web site. § Report annually on progress and successes
Where do we go from here………… Action on alcohol: - § Synergy with Derbyshire Health and Well Being Strategy § Cross cutting – community safety and licensing § Integrate actions on alcohol under the Responsibility Deal § Explore possibility of committing to the Pledge as a Countywide partnership or on a District basis § Consider Signing Up to the Responsibility Deal as a local partner
Further Information Web sites www. responsibilitydeal. dh. gov. uk www. nhs. uk/change 4 life www. communityalcoholpartnerships. co. uk www. bbnck. com www. drinkaware. co. uk www. nationalpubwatch. org. uk Nick Thurstan Head of Environment and Community Safety Erewash Borough Council nick. thurstan@erewash. gov. uk
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