Providing Integrated Services Over Copper & Cable February, 2001 It’s About Time.
Overview • Today’s Topic: Providing an Integrated Services Package Over Copper and Cable • What’s Cool About Integration • Opportunity for Integrated Services • Implementing Services • Strategic Considerations
What’s Cool About Integration • Integration future proofs the SP’s business • Realizes the service providers’ dream: One connection; multiple revenue streams • Provides ARPU protection • Keeps SP on favorable price and margin curves • Aids Customer Retention
Integrated Services Opportunity • Voice • Security: – Firewall/Virus Protection – Filtering – VPN’s • Messaging – Translation – Integrated • Video – Mail – Conferencing
Opportunity Con’t • Collaborative Work – Virtual Meeting – Shared Whiteboard • Web Design/Web Hosting • Caching/Peering • ASP Services • ECommerce
Opportunity • Rough total for all these is in Multiple Billions of Dollars • Service integration assures continued participation as more and more of everyday life migrates to networks.
Implementing Services
Voice CPE Standard ADSL with “derived” voice Data: Internet, etc. ADSL Line POTS Data: Internet, etc. POTS ADSL Line – Up to 16 simultaneous voice channels on a single copper pair – Soft provisioning of additional voice channels - no truck roll – Integrated voice and data solution – Focused on SME and high-end residential market
Voice “Bundles” • SOHO and small businesses – Package high speed data and multiple voice lines – PBX/Key systems attached to/integrated into modem – Small Centrex groups • Residential – Package of high speed data and multiple voice lines – Home working environment (PC, Phone, Fax) – 2 nd and 3 rd line (pairgain) • E. g. Install for 2 nd line POTS and be data ready
Voice Gateways Service providers End users Access providers PSTN Service management ASAM GW . . . Isp’s ADSL-NT . . . ATM or FR pipes . . . Corporates IP-tunnels Data backbone BAS ATM edge GW ATM backbone Mini-RAM ASAM . . . ADSL-NT
Security: DSL Access: PPPo. X with L 2 TP tunneling Co. Sine IPSX CVR DSLAM DSL ATU-R Shasta BSN IPSec Tunnel L 2 TP Tunnel ATM Core ATM Access SP VR LAC DSL ATU-R STM-1 LAC PPPo. X n n LNS L 2 TP Tunnels IPSec Tunnels PPPo. E and PPPo. A sessions through to the correct CVR One L 2 TP tunnel for each enterprise, with the ability for multiple PPP sessions per tunnel
Leased Line Access: Direct Co. Sine IPSX CVR CPE Channelized T 1 or fractional service Local Access IPSec Tunnel ATM Core Metro Loops SP VR CPE Local Access Channelized DS 3 PPP n IPSec Tunnels Timeslot groups for each customer is mapped from the Channelized DS 3 through to their respective C-VR.
IP Services with Co. Sine solution • IPSec VPNs • Managed Firewalls • VPDN for secure dial • Extranets • Frame Relay Integration n Irrespective of method used, once the customer traffic reaches their CVR, value add IP services such as VPNs, Firewalls, NAT, Anti Virus, etc can be provisioned exactly the same way for each subscriber
Putting It All Together
Trends: Business Users (1) Decentralizing Outsourcing Intra-/Extranet Supply Chain Integration Access to advanced services for SME/SOHO ASP VPN Web Hosting Roaming Virtual Office Source: Asia/Pacific Telecom Network Services Market 1999 -2004, IDC
Trends: Business Users (2) Voice-Data Convergence More than 60% of APAC companies are integrating or will integrate data and voice. A large share of these companies will use Voice over Packet to communicate across the supply chain (suppliers, customers and channels/resellers). Source: WAN Manager Survey - Jul 2000, IDC
Business Services End-user applications Enterprise Large Business increasingly need more network services which can be provided by network operators Switch/Router VOICE VPN PRI, Centrex, Vo. IP Access Node DATA VPN Internet, Intranet, Security, Privacy, Management Outsourced Firewall, Routing E-Commerce, Co-working Small Office Home Office Access Node WW Local connect (roaming) Single Authentication VPN, Security, Privacy AAA, Billing Policy, QOS, SLA Vo. IP, Fax/IP, Transport Access Node Mobile Telecommuter
Residential Services Content Application Provider End-user applications Server farm increasingly need more network services which can be provided by network operators Switch/Router Voice POTS, ISDN, Vo. IP Dial up Internet Always on Internet Videoconference Private Residential Web hosting, E-mail, E-commerce S&F Fax/IP, Unified messaging Audio/Video Streaming Interactive Digital TV Access VPN, Security, Privacy Node AAA, Billing PPP, tunneling IP pool management Remote Access Services RT Fax/IP, Vo. IP, Transport
Strategic Considerations • When ? – Now – Plan for Migration • What is proper sequence ? – Start with most likely to be broadly adopted – Build critical mass – Differentiate to vertical need – Take a prudent chance
Strategic Considerations • Functionality at Edge or Core? – What works when your customers’ need it – What will continue to allow you to differentiate – What suits your organization’s skill set
Summary • Integration can help future proof an SP’s business • Integration can begin today • Take prudent risks to differentiate toward your key segments
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