Proudly South African AN UPDATE PRESENTED TO THE

Proudly South African AN UPDATE PRESENTED TO THE PORTFOLIO COMMITTEE ON TRADE AND INDUSTRY 18 MARCH 2015 ADV LESLIE SEDIBE CHIEF EXECUTIVE OFFICER

WORKFLOW • Development of the strategic objectives. • Analyse key supporting structures • Overview of the Campaign. • Assessment of the operating environment. First board meeting to discuss the repositioning of the Campaign. 3 May 2012 2 nd Draft Prioritising of Governance and strategic thrust. July 2012 Determine the priorities. Draft Strategy plan tabled. March 2013. Final Strategy Plan tabled. June 2013. Submitting Annual Performance Plan to the dti. 30 August 2013 Development of Business Plans and Annual Performance Plan. July – Aug 2013. Implementation and Monitoring.

Target Markets – The Local Procurement Accord Intervention To achieve Objective 1 § Goods & Services § Public and Private Sectors Support creation of 5 Million Jobs by 2020 Initial List includes: • Power Pylons • Rolling Stocks • Buses • Canned Vegetables • Clothing • Textiles • Footwear • Leather Products • Set Top Boxes • Pharmaceuticals Objective 2 100% Localisation • Stationery • Office Furniture • Promotional Items • Corporate Gifting PROUDLY SOUTH AFRICAN MANDATE: § Nationwide Buy Local Activism Campaign and the benefits thereof § Educational Campaign on Labels of Origin § Co-operation with SARS, HAWKS, ITAC, SAPS, NPA and other Law Enforcement Agencies § Development of a Local Supplier Database for SA Products and Services Targeted Groups Local Procurement (75% localisation) Local Procurement Accord § Amendments on 8 June 2011 of the Preferential Procurement Policy Framework Act (Regulations) § Designation of Sectors (Section 9) § LPA signed on 31 October 2011 § 14 (Fourteen) Commitments How Support attainment of goals of the Industrial Policy Action Plan (IPAP 2) Targeted Groups also include NEDLAC Constituencies and General Public • • • National Provincial Metro’s Municipalities Public Entities listed in Schedules 2, 3 A, 3 B, 3 C and 3 D to PFMA

TRADE FOLLOWS THE FLAG The dti and the Manufacturing Circle Nationwide Campaign educating South Africans on the economy wide benefits of buying local Labels of Origin CGCSA and GS 1 Exports Local Supplier Database Law Enforcement Agencies to fight Illicit Trade and Dumping Trade & Investment SA L SAPS & INTERPO NT SALGA, SOEPF & National Pride and Patriotism 5

STRATEGIC PLATFORMS Buy Local Summit and Expo and Business Forums SA Premier Business Awards Ubuntu Schools Campaign (Civil Society, Business and Government) Buy Back SA Roadshows and Mall Activations • Focuses on Local Procurement and involves Leaders in Business, Government, Captains of Industry and Members of Proudly SA • Discussion on key pillars that drive South Africa’s competitiveness and productivity with a range of multi-stakeholder partners • High level participation from government, business and civil society • The Summit and the Expo is covered by both electronic and print media • Partnership between the dti, Brand SA and Proudly SA • Objective of awards is to ensure that South African enterprises are encouraged to adhere to the highest quality standards, that they are export ready and can compete globally • The Premier Business Awards also include a Proudly SA company which is a members of Proudly SA • Develop strategic relationships with key government, business and civil society stakeholders • Leverage off strategic stakeholder partnerships and platforms in order to effect the Proudly SA mandate • Direct engagement with stakeholders on SA competitiveness drivers as well as the Buy Local Message • Stakeholder engagement to get buy in for Brand SA programmes • • • The roadshows focus on private sector and public sector procurement practitioners The roadshows are done across all the 9 Provinces with presentations from ABSA, Productivity SA, the dti and the NCPC Label checks are done as part of random in-store visits to check consumer baskets and trolleys

CAMPAIGN NAME & LOGO

NATIONAL LIMPOPO Afrikaans 1, 917, 000 English 558, 000 North Sotho 3, 288, 000 Reach 28, 4 Million Listeners Reach 76. 4% Tsonga 1, 074, 000 Venda 907, 000 English 868, 000 English 6, 532, 000 MPUMALANGA Ndebele 1, 668, 000 English 2, 021, 000 NORTHERN CAPE NORTH WEST Tswana 3, 387, 000 !Xu and Khwe WESTERN CAPE Eng / Afr 682, 000 Source: RAMS 2013/06 Aug/Dec 13 Adult 15+ EASTERN CAPE FREE STATE Xhosa 4, 359 000 Xhosa / Eng 243, 000 South Sotho 4, 024, 000 Swazi 1, 537, 000 KWAZULU-NATAL Zulu 7, 563, 000 English 329, 000

Shop 600 Campaign

Rationale for the Regulations

Rationale for the Regulations

Rationale for the Regulations

Rationale for the Regulations

Rationale for the Regulations

Rationale for the Regulations