PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Welcome to Wednesday New Franchise Training PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Today’s Agenda • • Review Activities Collection Role Plays Customer Driven Selling -- Review/Preview New Franchise Training Checklist DSSw Part IV Business Management I Tool Storage F & Bs Snapardy PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Mindmapping Tuesday Review Continued on next slide PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Mindmapping … continued PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Your Learning Points • On the index card, write down five things you learned yesterday that you will use in the field. • Place your index card in your envelope. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Please hand in your Operations Manual Print-outs: • TEAM 1: Snap-on Trademarks (Proper Franchise use of the Snap-on Trademark) • TEAM 2: Uniforms (Requirements Relating to Dress and Personal Appearance) • TEAM 3: Freight Claims (Procedure for submitting documentation for loss/damage freight claims (Visible and Concealed Damage)) • TEAM 4: Product Liability Claims (Procedure if a customer alleges Snap-on distributed Products injured him and/or damaged his property) PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Safety Quiz … and more PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

How to Prevent Backing Accidents with your Truck • Backing maneuvers are the #1 reason for franchisee truck accidents. • Over the last couple of years, backing accidents have accounted for over 50% of all truck liability claims and almost 35% of the liability damages. • Backing accidents result in increased premiums, increased franchisee and customer downtime, franchisee deductible and customer damages. More…. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

• The obvious way to prevent backing accidents is: Don’t back up! Knowing that this is not always possible, you can always ask another person to assist and direct you with the backing maneuver. If no one is available: • Walk around the truck to check for children, other vehicles or obstacles. • Back up in a straight direction without turning the truck if possible. • Use your side view mirrors and back up only as far as needed. • If the van is equipped with audible sensor, listen to it and trust it. More…. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

• If the van is equipped with a back-up camera, be sure to use the monitor. • A back-up camera is a proven tool that helps prevent backing accidents. Not all Snap-on franchisee trucks are equipped with a back-up camera. For those trucks that are not equipped with these cameras, there are wireless back-up cameras available for purchase. • If you are interested in purchasing a wireless back-up camera, please contact Lynch Display Van at 1 -800 -558 - 5986. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Contact information for Snap-on Franchisees to find out about DOT permits, fees, and requirements: Schroeder Associates, LLC 800 -253 -5338 ext. 704 PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Part # SSX 2684 Price $275

And That Means. . . • Let’s review yesterday’s homework. • Select a tool from your team tote bag (or Tote Bag Worksheet) on which you completed a Deal Card: – Connect Features and Benefits for that tool using ATM or another bridge statement – Include the Part # and price PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Collect Money Role Plays Collect money on what you sold Yesterday! PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

It’s NOT Okay not to Pay! PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Break PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

DSSw Part IV PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Lunch PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

After Lunch Warm-up Window Pane Review • Direct teams to their flipcharts • Assign one of the following topics to each team: ‒ Customer Driven Selling ‒ DSSw ‒ Hand tools ‒ Credit • Direct one student from each team to leave the room Next Slide PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Window Pane Review … continued • For each topic, create 9 symbols/drawings that represent key learning points - Drill down! • When you’re done write down on a piece of paper what each symbol/drawing means - Hand this page to an instructor • Invite the students back into the room • Ask the student from each team (who was out of the room) to explain what each symbol/ drawing means • The team with the most matches wins! PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Review/Preview

PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Pre-List Review On page 1 of the Pre-list: • Customer 1 -1 -0 paid full balance amount (check) • Customer 1 -1 -2 made his weekly payment (cash) • Customer 1 -1 -4 made a $50 payment (credit card) • Customer 1 -1 -5 missed his weekly payment • Customer 1 -1 -6 made a $40 payment (cash) • Customer 1 -1 -7 paid full balance amount (check) • It’s 10 o’clock PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Pre-List Preview Go to Page 2 on the Pre-list, and using the “Before Your Next Stop” checklist, PREVIEW: • Customers 1 -2 -0 through 1 -2 -7 PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

New Franchise Training Checklist PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

What Is It? • An easy-to-use guide completed by Franchisee Developers (or another FPT member) to help train new Franchisees. • A method to track a new Franchisee’s vitals during Weeks 1 through 5. • A schedule to record and follow-up critical dates. • A tool to analyze Goals versus Actual. • A record of a Franchisee’s activities and performance. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Who Is It For? • • Franchisees Gateway Franchisees 2 nd Franchise Employees Service Reps (Mobile Company Store Managers have their own checklist, which is very similar) PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Break PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Business Management I

What are… • Delivered Sales? • Paid Sales? PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Delivered vs. Paid Go to the Appendix Delivered Sales Cash OA EC BSOEC RA Sales RA Collections EC Collections X X X Paid Sales X X X

Delivered Paid Purchases PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Pop Quiz What is the biggest part of your business? a. EC b. OA c. RA d. None of the above PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

RA Business Cycle RA

Delivered RA Sales Inventory RA Balance RA Paid RA Collections ≥ Purchases 70% (COG) + Statement (Remittance) 30% Budgeted Expenses = Breakeven

RA Finance – How it Works • To receive RA Finance credit: – RA Sales + RA Sales Tax must be greater than RA collections – The difference is then multiplied by 75% to arrive at the amount credited to the Franchisee statement – RA Transfers in are credited at the net amount to the statement (RA Finance). • RA Transfer list $100 – Net amount $75 RA Sales Tax RA Sales Total RA Finance Calculations $10, 000 RA Sales Total $825 $10, 825 Minus RA Collections $8, 000 RA Finance Difference $2, 825 RA Collections $10, 825 $8, 000 RA Finance Amount @75% $2, 119

Summary Page Misc Credit applied and additional activity shown in Business Investment Summary Examples reflect Gateway Franchisee – Sales tax is added to Misc charge

Invoice Details RA Finance transactions are listed on the Invoice Details page with details

Invoice Clicking into the invoice provides additional details of the RA Refund

RA Finance – Charges • If RA Sales + RA Sales tax is less than RA collections – Money is charged to the Franchisee and added into the RA Finance account – The difference is then multiplied by 75% to arrive at the amount charged to the Franchisee statement – RA Transfers out are charged at the net amount to the statement RA Sales Tax RA Sales Total RA Collections PROPRIETARY INFORMATION OF SNAP-ON RA Finance Calculations $7, 000 RA Sales Total $578 Minus RA Collections $7, 578 RA Finance Difference $7, 578 $8, 500 -$923 $8, 500 RA Finance Amount @75% -$692 DO NOT REPRODUCE

Summary Page Misc Charge of sales tax and the RA Finance applied and activity shown in Business Investment Summary Examples reflect Gateway Franchisee – Sales tax is added to Misc charge

Invoice Details Both transactions are charges and listed under Misc Charges section Examples reflect Gateway Franchisee – Sales tax is added to Misc charge

Statements Continued on next slide PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Snap-on Statements Access your Franchisee statements from the my. snapon. com PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Snap-on Statements Login to view your statements using your d number and key number PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Clicking on the “Statements” icon displays your statement information

Scroll down to reveal additional information

Scroll down to reveal additional information

Scroll down to reveal additional information

Business Investment Summary is located at the bottom of the Summary page

BUDGETING, CASH FLOW, & MORE PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

How Much Do You Need to Live? • Where do you find this information? In your BUDGET • What are your personal expenses? In your BUDGET • What are your business expenses? In your BUDGET • What is your BREAKEVEN? Determined by your BUDGET PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

What Your Budget Tells You • Is the starting point of every well run business! • Provides the amount of Paid Sales you need each week (on average) so that your business supports your business expenses – Do NOT count cost of tools • Establishes a weekly draw amount for you to pay yourself so you can meet your financial obligations – Providing you meet your Paid Sales requirements! • Should list all of your FIXED expenses! PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Personal Expenses The Personal Expenses should be paid weekly in the form of a paycheck. The business and personal expenses must be kept separate.

Business Expenses The business and personal expenses must be kept separate.

Glossary of Franchisee Financial Terms PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

3 to 1 Ratio • The approximate ratio of Paid Sales needed for every dollar generated as profit • Varies with your product mix • This is based on percentage of profit or Franchisee discount. • For example, if you need $3, 000 weekly to support your budget, you will then need approximately $9, 000 in Paid Sales (based on a 33% Franchisee discount or profit margin) PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

3 to 1 Ratio … continued • Approximately 2/3 of your Paid Sales ($2 out of every $3) is used to replenish your inventory, grow R/A, and provide quality service to your customers • Approximately 1/3 of your Paid Sales ($1 out of every $3) is yours to pay bills and keep – For example, if you want to spend $1, 000, then $3, 000 of tools must be sold and paid for. – It’s basically your earnings based solely on your ability to sell and collect • They should NEVER be mixed together! PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Why A Business Fails One of the biggest reasons businesses fail in the U. S. is because the business owner mixed profit (30%) with the funds needed to operate the business (70%). This produced a negative equity or cash flow situation. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Where Does Your MONEY Come From? • R/A collections – What you collect each week (what customers pay you on their accounts) • Cash Sales – U. S. green currency customers hand you • ECs and Open Accounts – A form of money that may only be used as credits against your invoice, which reduces the amount of CASH you need to remit • Money comes ONLY from PAID SALES PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

How much do you pay yourself each week? PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Your Weekly Draw • In order to pay everything included in your budget you need to pay yourself a fixed amount each week – This is your weekly salary or draw – This amount is equal to your budgeted needs – This is dependent on your business generating the Paid Sales needed to make the required profit – All other funds stay in your business for use to replenish inventory or grow your business …. IF additional profit over and above breakeven is reached PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Your Weekly Draw … continued Includes all business FIXED expenses such as (some may NOT be applicable): • Business loan • Bad debt • Parking • Van lease • Office and business supplies • Storage rentals • Computer • Fuel • Bank charges • Licenses • Postage/shipping (US mail, Fed. Ex, UPS) • Insurances • Meals • Phone • Franchise fees • Maintenance • Business reserve • SEP, 401 K, ESP plan • DSSw • Internet access • B/A merchandise • Income taxes (State, Federal, FICA) PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Your Weekly Draw … continued Includes all personal FIXED expenses such as (some are NOT necessary): • • • Mortgage Rent Weekly food bills School supplies Education Clothing Doctor bills Health insurance Property taxes Car insurance PROPRIETARY INFORMATION OF SNAP-ON • • • Gas Credit cards Vacation Christmas Phone bills Utilities Cable TV Life insurance IRA Play money • Charities • Day care • Personal loans • Savings • Newspapers • Magazines • Refuse pick-up DO NOT REPRODUCE

Where Does Your MONEY Go? • The remaining funds after your Weekly Draw has been deducted (approximately 70% of Paid Sales): – Are used to replenish inventory • This is called C. O. G. S. (Cost of Goods Sold) – Includes RWD, if purchased through your statement – Supports your business by providing a constant flow of product. • This allows you to properly service your customers and entices them to both buy and pay. REMEMBER: Your money comes from Paid Sales. TRUE Paid Sales are your Paid Sales LESS RA sales tax. Your sales tax MUST be deducted FIRST! PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Why Remit 70%* of Paid Sales? If the COST of the product you are selling is between 67% and 70%. . . … then how can you possibly remit less than that percentage each week and still pay for the product? * OR your minimum due, whatever is greater. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

• Remitting less than the actual cost of the product can lead to: – – – – Missing your cash discount (lowering your profit margin) Being on hold (saying “it’s on back order” when it really isn’t? ) Stemming the flow of new and promotional products Lack of proper service to your customers Exceeding your credit limit An Invoice Balance that is unmanageable Fewer and smaller R/A payments and sales Reduction of your ability to increase both Delivered Sales and, most importantly, PAID SALES! – A NEGATIVE EQUITY situation (where someone else owns your business, not you!) PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Miscellaneous or “Other” Charges • All other charges on your invoice other than Snap-on Tools: – Business Reserve (2112) The GREAT NEWS – Insurances (stock & robbery, liability) These all should have been accounted – B/A for in your BUDGET! All other charges are paid from – Charge backs the PROFIT side of the business – Franchise fee (the Weekly Draw), NOT C. O. G. S. – Computer – DSS – Hot Tools – ESP stock plan, SEP – Shipping charges PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Keeping Track of YOUR Money Know where it came from … …and where it went to • Profit. Keeper tracks all deposits made and checks or cash disbursed • Every deposit and all checks or monies spent or sent must be listed • A ledger also helps both you and your accountant at tax time Remember? PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Ordering Inventory • Priority Ordering: 1. Promotional Packs/Big Ticket Orders 2. Customer Orders 3. Normal replenishment of inventory Remember, you can only order what you can pay for • Two free freight orders per week • Ordering every day is a good method to move yourself to the front of the line – 5 nights consolidate into 2 pick dates PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Paying for Product: A Case Study Money Available: $7, 000 Promo Packs @ Cost: - $2, 000 Customer Orders @ Cost: $5, 000 - $2, 500 Replenish @ Cost: $2, 500 - $3, 500 Ooops! ($1, 000) PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

How Can I Plan to Pay for Product? • First of all … you MUST know what is hitting your statement and when • To keep you organized: – Create a file folder labeled: “Weeks #1 through #52” – Insert any pre-orders these files, corresponding to the weeks they are to be billed, including: • Promotional packs, Tool Storage, Equipment or Region-run special offerings (such as MODIS, Vantage Pro, Cartridges, etc. ) – At the end of each current week, remove all pre-orders and billings for the next week (as filed by the weeks they will be billed), and add those charges to your items ordered for customers, warranty etc. • The totals for all above charges must equal to or be less than the 68% of Paid Sales you remit PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Stock Order Receiving • Properly putting away your stock order can save you time, increase your Paid Sales, and create customer confidence. • Not putting your stock order away before you start your day can lead to a messy store with cardboard boxes in the aisle. Here’s how you do it! PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

1 2

1. Locate packing slip from item received, usually in the box. 2. Match the packing list number located in the upper left hand corner of the packing list with number listed in DSSw. * If the number is not listed in DSSw it will be necessary to complete a Send/Receive so the necessary file will be downloaded. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Stock numbers will then be listed in the Invoice/Packing Slip Items window. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

• By clicking the Print BO Report button a document will then be generated that signifies what products have been specially ordered for your customers. • This product should then be put in your special order drawer. • The remaining product is for store replenishment. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

By changing either the Shipped or Received quantity you can electronically fix mis-shipments if they occur. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Once all tools have been accounted for and put away, by clicking the Receive Completed button all items are placed into the inventory file and the Invoice/Packing List number is removed from the list. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Customer Loyalty “Oh, I got to order that. ” “Oh, come on, you own a tool truck. ” “Why is it important that I have it now? . . . To finish the job I’m doing, that I just broke it on. The job sits … nobody makes money. ” Customer Focus Group 2009 PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

DSSw Tracking of Future Dated Orders (FDOs) PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Where Do I Go? Weekly Reporting Stock order

How Many Dollars Billed Next Week?

What Do I Have Coming In Next Week?

Tracking of Hold Invoices and Open Accounts in the MIC PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Click on Business Management and then Reports

Additional reports like hold invoices and Open Account information

Customer Care Call Status provides details when they exist

Hold Invoice Weekly Sum Total Report

Open Account invoice Report provides details when they exist

Available Resources • Snap-on Franchisee Operations Manual • DSSw • Sales training aids, promotional programs, marketing programs and advertising • Support documentation via e-mail and regular mail from Snap-on corporate, Credit Sales, etc. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

The Franchisee’s Support Team • Franchise Performance Team (FPT) – Business Manager – Sales Developer – Franchisee Developer – Field Support Specialist • SOC Account Manager • Accountant • Banker PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

FPT Members • Primary “leg” of the support team. • The Franchisee’s primary contact with the Snap-on organization. • The Business Manager and Sales Developer will work with you on Business Contacts Continued on next slide PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

FPT Members … continued • Supports Franchisees in the areas of: – Merchandising – Developing selling techniques/skills – Collection of receivables – Business management PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Accountant • Professional financial advisor. • Helps you set up, maintain, and organize your business bookkeeping system. • Provides you with tax advice and other financial guidance. FIND A GOOD ACCOUNTANT! Remember? PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Do I need an Accountant? • Yes, either you can hire your own or Profit. Keeper can provide one for a fee. Remember? PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

If I use my own Accountant, must I use Profit. Keeper’s Accounting option? • No. However, when choosing an accountant, choose one who has a strong understanding of Snap-on’s business practices. • Profit. Keeper does offer a fee-based accountant service. Remember? PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Must my Accountant use Profit. Keeper? • Yes, Profit. Keeper is Snap-on’s accounting software platform and must be used whether the work is done by you, a spouse, friend or accountant. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Banker • Professional financial manager. • Helps you set up and organize business and personal accounts. • Provides you with financial guidance and advice, offers a source for loans, etc. • You need to find a good banker! PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Filing System PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

POP Quiz Question You only close out your books once a week. TRUE PROPRIETARY INFORMATION OF SNAP-ON FALSE DO NOT REPRODUCE

Write it down!!! From what we just covered, take a few minutes to write down in your Notebooks what you … NEED TO REMEMBER: NEED TO DO: PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

“Introduction to Tool Storage” PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

“In Your Corner” PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Rotisserie Box SAFETY: Only the trainer is allowed to touch the box!

Write it down!!! From what we just covered, take a few minutes to write down in your Notebooks what you … NEED TO REMEMBER: NEED TO DO: PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

HOMEWORK: Role Plays Practice Work in your teams to… • Practice your FINAL Greet/Sell/Collect Role Plays PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Remember, tomorrow we match amazing facts with their owners! Have you solved the mysteries? PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Laundry Schedule • Drop off the two shirts you have worn on Tuesday and Wednesday at the Front Desk for laundering. • Pick up the two laundered shirts at the front desk after class on Thursday. • Wear one of your laundered shirts on Friday. PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Pod Room Times PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE

Dinner

DINNER ANSWERS

Conclude Day Take PRIDE… 7 a. m. tomorrow! PROPRIETARY INFORMATION OF SNAP-ON DO NOT REPRODUCE