Proposal for Creation of New Engineering Committee for

Proposal for Creation of New Engineering Committee for Terrestrial Mobile Multimedia Multicast July 13, 2005

What is Terrestrial Mobile Multimedia Multicast? § Terrestrial Mobile Multimedia Multicast (TM 3) encompasses aspects of terrestrial broadcast and mobile wireless services – Purpose-built for delivering multimedia content simultaneously to very large numbers (millions to tens of millions) of mobile subscriber devices • Streaming audio and video, real-time data feeds, non-real time multimedia – Provides for multiple channels streaming content in one RF channel – Forward-link-only network for multimedia content delivery – Designed for low power consumption in the receiver – Designed for fast switching between channels for user experience – Interactivity can be provided by an independent cellular network

How does Terrestrial Mobile Multimedia Multicast Differ from 3 G? § TM 3 services and technologies are synergistic with, but distinct from 3 G cellular communications air interfaces, protocols, and infrastructure technologies – 3 G cellular streaming services are built as wireless data applications – TM 3 technologies leverage dedicated radio networks and protocols • Radio link for content delivery is forward-only • Spectrum availability and licensing could allow for transmit power up to the 10’s k. W range • Transmit network topologies and antenna designs vary accordingly • Protocol stacks can be optimized to forward link characteristics

USA Wireless Data & Mobile Video Market Projections The segment potentially addressable by TM 3 technologies is expected to grow from 19%-30% of US wireless data revenues by 20091 40. 0 35. 0 30. 0 Revenue ($ billions) The segment directly addressable by TM 3 technologies is expected to grow from 5%-15% of US wireless data revenues by 20091 Directly Addressable by “TM 3” Potentially Addressable by “TM 3” Other 15% 13% 20. 0 11% 29% 28% 15. 0 8% 25% 10. 0 5. 0 6% 19% 5% 21% 6% 22% 2001 2002 2003 2004 2005 2006 2007 2008 2009 • Other Video Ready includes: Adult, Games, Sports, Leisure Info, Travel & Transportation, Financial, and Other Entertainment • Other includes: Ringtones, Ringbacktones, Graphics, Voice greetings, Directory Services, Other Info, and peer-to-peer messaging Source: Strategy Analytics, QUALCOMM analysis 1 Source: Strategy Analytics 30% 25. 0

Proposed Scope for New Engineering Committee § The Engineering Committee is responsible for the development and maintenance of terrestrial mobile multimedia multicast interface, component, subsystem, network and protocol standards § These standards are intended to be employed by users and suppliers to promote compatible and interoperable systems to support multicast audio, video, and data requirements for a wide range of commercial and public services

Proposed Scope for New Engineering Committee (cont’d) § The Engineering Committee works with other national and international standards development organizations in promoting standards harmonization § Work items are encouraged that are not duplicative of wireless data services architecture, interface and protocol development, such as done in 3 GPP, 3 GPP 2 and OMA, among others § While the scope of the Engineering Committee may include protocol and architectural aspects, it is expected to primarily focus on standards for: – – Radio interfaces Testing methodologies Performance and reliability standards Equipment design guides

Supporting Companies § The following TIA member companies support this proposal § Multiple member and non-member companies have expressed support through private communications – Several non-member companies could be motivated to join TIA in order to participate in the new Engineering Committee

Conclusion § Terrestrial mobile multimedia multicast technologies are being developed and deployed by different parties around the world § In the USA alone mobile video is expected to be an important segment within the projected ~$38 B per year wireless data market by 2009 § A number of companies have demonstrated support for standardization of terrestrial mobile multimedia multicast technologies within the TIA § Standardization of terrestrial mobile multimedia multicast technologies indicates formation of a new Engineering Committee