Propaganda Art "Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist. " Source: Garth S. Jowett and Victoria O'Donnell, Propaganda And Persuasion, 4 th edition, 2006.
Essential Questions: How does the art of Propaganda help influence an audience? n What are some of the characteristics of Propaganda Art? n In what context is propaganda most influential/effective? n
Propaganda art is art that makes a statement that tries to influence the views or beliefs of its viewers.
Technique #1 n Testimonial
Repetition n A company or brand will saturate the market with a slogan, image or idea.
Bandwagon n This techinique places pressure on the viewer making them think that if they don’t buy the product or join the group that they will not be successful, happy etc.
It is most commonly seen in times of war—to enliven patriotic spirit and to paint a grizzly picture of the enemy. This example draws on a popular movie. n Appeals to pop culture
An example of Soviet propaganda during WWII. Caption states, “The people and the army are one. ” Use of symbols n Expression on the faces n Reminder about the importance of unity for a cause n
Transfer n Often this technique will use imagery or statements that will think that you will relate the fantastic image with your own life. .
Appeal to Authority n Uses imagery and or text. Works on the belief that we tend to believe authority or experts.
Propaganda often has political connotations and a party bias. Use of symbols n Slogan makes you think about the issues n
Loaded Words n Uses words that project power, emotion and meaning
A political statement in the 2004 election that was against the policies of George W. Bush. Image is catchy and humorous n Notice the sarcasm in the slogan n
Images themselves are often grotesque and make comparisons to real-life objects to illustrate a slogan.
Characteristics: Brightly colored n Effective use of the space n Attention grabbing slogans/images n Use of powerful symbols n Attempt to influence a person’s views n
The Project: n Pick a current or past event for which to create a propaganda poster. n n n n n One of the World Wars Genocide or Ethnic Cleansing War in Iraq/Afghanistan Racism Taxation Free Speech Abortion Terrorism National Pride Missing and Murdered First Nations Women
Planning your design: (use your sketchbook to plan) n n Consider the context and/or point of view of the audience. Where? When? Why? How will you try to influence your audience? Choose at least one technique that you will use explicitly Think about the use of color, powerful images, what types of lettering, slogans, etc.
Expectations: n n n n Media is open Size should be 11 X 17” or larger Reproduced images can be part of your design (like photocopies or photos), but alter them. Don’t make a cut-out collage. Paint, computer art, stencils, ink pens, cut paper, etc. You must use one technique Must be school appropriate At least 2 credible sources of research about the topic chosen.
Grade will be based on: Power of the image n Effective use of the visual elements of art n Craftsmanship n Creativity with theme n
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