Promotional Collateral for every 10 cases of product

Promotional Collateral for every 10 cases of product booked • Three 36” x 24” Posters • Three 8. 5” x 11” Counter Signs • One 5” x 5” Window Cling • 500 “I’m a Fan” Stickers Posters Counter Cards Window Cling Sticker

Promotional Collateral for every 10 cases of product booked • One - Promotion Guide • Includes a CD and booklet filled with: – Menu Applications – Ideas for your cafeteria – Foodservice promotions

Promotional Collateral for every 30 cases of product booked Bonus Item • Larger-than-life point-ofsale Standee – Students can pose with a giant Big Daddy’s pizza slice and post their pics on FACEBOOK® 36” wide x 60” high

Limited Time Offer Bonus Marketing Points • Earn one bonus marketing point for every case of Big Daddy’s or Minh featured products purchased during the promotional period of August 1 through October 31, 2009 • Earn two bonus points for every case of Tony’s Filled Breadsticks purchased during promotional period • Earn four bonus points for every case of Red Baron 7” Solo Pizza purchased during promotional period Use Marketing Points for – Branded Concepts merchandise – Best Buy gift cards

Big Daddy’s Pre-Cut 16” Rolled Edge Harvest Pizza #78944 Cheese #78945 Pepperoni GFS #785600 Cheese #785610 Pepperoni • • 10 precision-cut slices per pizza reduces labor while providing more accurate nutritional values Maximum pan efficiency with 17 servings / pan (70% increase) CN label - 2 oz. meat/meat alternate & 3 grains/bread serving 7 g of whole grain per serving Topped with 100% mozzarella cheese Do you have labor constraints or issues cutting the pizzas? What do you normally use your Branded Concepts Points to purchase? Are you looking to add a restaurant quality pizza to your menu?

Big Daddy’s Pre-Cut 16” Rolled Edge Harvest Pizza #78944 Cheese #78945 Pepperoni GFS #785600 Cheese #785610 Pepperoni 15 servings/pan 17 servings/pan 16 servings/pan

Minh Asian 2 Go 3 oz. Pork Egg Roll Nutritionally Enhanced – Leaner Pork #69338 GFS #454215 • • Made with lean pork, carrots, celery, cabbage, mild onions, oriental spices and hand rolled 3 x in traditional wrapper Now with 25% less total fat 3 oz. egg roll = 1 bread / 1 meat Branded sleeves are included in the case Does pork pose an issue on your school menus? What egg roll or Asian item are you currently using? There is a trend towards more international items on school menus, do you see that as well?

Minh Asian 2 Go 3 oz. Chicken Egg Roll #69558 • • GFS #717690 Chicken can be a stand-in for students who don’t eat pork Less than 35% calories from fat, less than 10% saturated fat Made with lean chicken, carrots, celery. cabbage, mild onions and oriental spices and hand rolled 3 x in traditional wrapper 3 oz. egg roll = 1 bread / 1 meat Branded sleeves are included Does pork pose an issue on your school menus? What egg roll or Asian item are you currently using? There is a trend towards more international items on school menus, do you see that as well?

Limited Time Offer Bonus Points on Schwans. Branded. Concepts. com Tony’s Cinnamon Cream Cheese Filled Breadsticks 2 points per case Red Baron Solo 7” Pizza 4 points per case

Red Baron Solo 7” Pizza #73162 Cheese GFS #131270 Cheese #73163 Pepperoni #131280 Pepperoni • • A single-serving, rising crust, scratchquality aroma pizza with great appearance and taste 100% real Mozzarella cheese CN label = 2 meat / 5 bread 5 whole pepperoni per pizza Branded boxes in master case Are you looking to increase your alacarte pizza sales? Are you looking to reduce line time with more grab-and-go items? Does packaging and marketing affect your students purchasing decisions?

Tony’s Filled Breadsticks #73337 Cinnamon Cream Cheese Filled GFS # 942030 • Handheld, 3 oz. serving with Tony’s branded sleeves in master case • 8” Sweet Filled Stick: – Sweet, cream cheese filling – CN Label: . 5 meat / 2 bread – Great for grab-and-go breakfast or in class room feeding • Is breakfast a challenge or are you looking to increase your participation? Are you looking to reduce line time with more grab-and-go items? Does packaging and marketing affect your students purchasing decisions? • •

Nutritionals

Social Marketing • • • Big Daddy’s Fan Page on FACEBOOK® Students can become of fan of Big Daddy’s online See who else is a fan Send emails to other fans Post Big Daddy’s product-related messages and stories • Upload Big Daddy’s product-related photos, videos, and music • Receive the latest news and updates from the Big Daddy’s brand

New Website