Promotion strategy and market entry Monaco products Company

Promotion strategy and market entry Monaco products Company Diageo. The presentation was prepared by students of 2 nd year of Russian-Dutch faculty of marketing: Irina Borzova Elizabeth Novakovskaya Kenya Shalenko Denis Ordin

Plan Monaco’s local Market Diageo in two words SWOT Strategy of entering on new market Methods of promotion

monaco’s local market • The rights of the indigenous population. • An abundance of different exhibitions are held, competitions and festivals. • French is the official language, Italian and English are also spoken frequently.

Business ethics. • Business life an exceptional dynamism. • High level of development of the hotel industry • Monaco is also one of the most important financial centers of the world. • For Monaco is characterized by the combination of professionalism and business ethics.

Our priorities • Restaurants Monaco - a true symbol of gastronomy. • The restaurant offers dishes of the Principality of regional Mediterranean cuisine Provence, Italy and the French Riviera • Casinos in Monaco have long turned to the whole industry. • Also the nightlife of Monaco offers a great variety of entertainment. • Casino, yacht clubs, restaurants, all these areas are involved in our business.

diageo in two words

WE PRODUCE WE MARKET WE SELL WE INNOVATE

INNOVATION THE NEXT LEAP FORWARD

strategy of entering on new market