Скачать презентацию Promotion Management SAP Best Practices for Retail Скачать презентацию Promotion Management SAP Best Practices for Retail

ed1b50417ce7d13bc20e24c8d2295aa2.ppt

  • Количество слайдов: 9

Promotion Management SAP Best Practices for Retail Promotion Management SAP Best Practices for Retail

Purpose, Benefits, and Key Process Steps Purpose Promotions provide retailers as well as wholesalers Purpose, Benefits, and Key Process Steps Purpose Promotions provide retailers as well as wholesalers with a key opportunity to position their merchandise in a competitive, aggressively-priced environment Benefits Reduce existing stock levels Boost sales and the success of a company Test new products on the market Sell articles at a lower price than the standard price Key Process Steps Create promotion (standard retail promotion) Create additional conditions for the promotion Create promotion via Price Planning Workbench Subsequent processing of the promotion Create promotion (Wholesale) Assign further sales agreements to the promotion (Wholesale) Activate prices, create sales order, create delivery and billing document (Wholesale) © 2014 SAP SE or an SAP affiliate company. All rights reserved. 2

Required SAP Applications and Company Roles Required SAP Applications SAP Enhancement Package 7 for Required SAP Applications and Company Roles Required SAP Applications SAP Enhancement Package 7 for SAP ERP 6. 0 Company Roles Retail Promotion Planner Retail Warehouse Specialist Retail Store Manager Retail Sales Person Retail Non-Seasonal Purchaser © 2014 SAP SE or an SAP affiliate company. All rights reserved. 3

Process Flow Diagram Promotion Management - Version 1 – Retail Promotion Planner Create promotion Process Flow Diagram Promotion Management - Version 1 – Retail Promotion Planner Create promotion Display promotion Create purchasing conditions Save price plan Create coupon Create article grouping Change validity period of promotion Create bonus buy Create promotions via PPW Step 3: Create conditions Step 4: Activation of price plan Check promotion sales prices Step 1: Create promotions price plan Select price plan in tree Step 2: Release price plan Retail Warehouse Clerk Retail Markdown Planner Ret. Pricing Manager Create discount © 2014 SAP SE or an SAP affiliate company. All rights reserved. 4

Process Flow Diagram Subsequent processing: Activate allocation table Subsequent Processing Announcing promotion Standard retail Process Flow Diagram Subsequent processing: Activate allocation table Subsequent Processing Announcing promotion Standard retail promotion Carry out listing Generate allocation table Subsequent processing: Price activation Subsequent processing: Closing confirmation of promotion in ERP Activate prices Subsequent processing: Allocation table Subsequent processing: Announcemen t Supply source determination Evaluations Check promotion sales price Retail Seasonal Purchaser Goods receipt in stores (optional) Deliver merchandise to stores Retail Warehouse Specialist Ret. Pricing Manager / Store Manager Retail Promotion Planner Promotion Management - Version 1 – Retail (contd. ) Subsequent processing in distribution center © 2014 SAP SE or an SAP affiliate company. All rights reserved. 5

Process Flow Diagram Create promotion check Assign further sales agreements to a promotion Activate Process Flow Diagram Create promotion check Assign further sales agreements to a promotion Activate prices Evaluations Create sales order Create Billing Document Retail Warehouse Specialist Retail Non. Seasonal Buyer Retail Sales Person Retail Promotion Planner Version 2 – Wholesale Promotion Management © 2014 SAP SE or an SAP affiliate company. All rights reserved. Display Outbound Delivery Create delivery Create transfer order Confirm TO and post goods issue 6

Process Flow for Promotion Creation Promotion Planning Promotion type Reference promotion Higher-level? Create promotion Process Flow for Promotion Creation Promotion Planning Promotion type Reference promotion Higher-level? Create promotion Article Planned currency Promotion periods Enter promotion data Subsequent processing Quantity planning Enter planning Price planning data Coupons Additional assignments Discounts Bonus buy © 2014 SAP SE or an SAP affiliate company. All rights reserved. Period-based Assign site groups Within the promotion For all promotions 7

Subsequent Processing for Promotions Promotion Planning Promotion subsequent processing Listing Supply source determ. Announcement Subsequent Processing for Promotions Promotion Planning Promotion subsequent processing Listing Supply source determ. Announcement Alloc. table Additionals Price activation Retail price calculation Assortment list © 2014 SAP SE or an SAP affiliate company. All rights reserved. POS data 8

© 2014 SAP SE or an SAP affiliate company. All rights reserved. No part © 2014 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http: //global 12. sap. com/corporate-en/legal/copyright/index. epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 9