PROJECT OF CONSUMER AWARENESS OBJECTIVES 1) It seeks information about consumer awareness regarding different products. 2) It gets information about demerits or defects of products from consumers and suggests remedial measures. 3) It makes popular the positive points of the products. 4) It prepares wide market for the product.
QUESTIONNAIRE The following questionnaire has been prepared for a consumer awareness project. General Information Name ……………………. Age ………. Sex -Male ……. Female……… Residential address ……………………………………………………… Marital status -Married …… Unmarried ……. Number of members of the family ……………. …
Average monthly incomes (in rupees) Up to Between Rs 5000 -10, 000 Between Rs 10, 000 - 20000 Above Rs 20, 000
Product Information 1 ) Which of our products do you like most ? Soap Shaving cream 2) You like soap most because i) It is easily available ii ) It is used by your friends iii ) Its price is reasonable Powder
3) On which ground don you i) colour Yes ii ) packing Yes iii )fragrance Yes iv ) weight yes like soap most ? No No 4 ) Do you think our soap contains adequate amount of soda ? yes No Not known 5)Do you know that our soap fights germs better ? Yes No Not know
6 ) Does it keep clothes safe? Yes No Not known 7) Do you Know that our soap is available in different weights? Yes No Not known 8) Do you know that our soap removes obstinate spots ? yes No Not known 9) Do you think that our soap is costly ? Yes No Not known 10 ) Do you think our company should manufacture new soap ? yes No Not known 11 ) Do you think our soap needs improvement ? Yes No Not known
Consumer Awareness 12 ) Do you examine goods before you buy them? Yes No 13) Did you ever feel our product sub-standard or defective? Yes No 14 ) If defective, did you make complaints? Yes No 15 ) Did you ever file a case in consumer courts Yes No 16 ) Are you aware of consumer courts? Yes No ?
SUMMARISED PRESENTATION OF INFORMATION AVAILABLE THROUGH QUESTIONNAIRE Total number of household visited Number of questionnaire used Sex Information--Male Female Marital Status--Married Unmarried Number of members in the family Families having 1 -4 members Families having 5 -7 members Families having 8 or more members
Average monthly incomes of families Families having income up to Rs. 5000 Families having income between Rs. 5000 -10, 000 Families having income between Rs. 10, 000 -20, 000 Families having income above Rs. 20, 000 Preference of our product among families Percentage of information prefering shaving cream Percentage of information prefering Soap Percentage of information prefering powder
Special features --Answer 1. Soap is easily available to us 2. Soap is used by friend 3. Soap is reasonably priced 4. Soap has good fragrance 5. Soap has good colour 6. Its packing is good Yes 70% ……… ………. . No 30% ………… Description --- Answer Yes No • It cleans clothes well 30% 40% • It gives clothes fragrance ………. • It keeps clothes safe ……… • It contains less amount Of soda ………. . • Improvement required ……… Not Known 30% ……………. .
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