Project Management Yessikbayeva Ainur UP-141 Ibrayeva Gaukhar 02/03/2015 Bidassov Magzhan EURODISNEYLAND
INTRODUCTION 3 constraints of project: ü Time × Cost × Performance
BACKGROUND AND HISTORY Until 1992, the Walt Disney Company had experienced nothing but success in theme park business. Its first park, Disneyland, opened in Anaheim, California, in 1955. In the 1970 s, the triumph was repeated in Florida. In 1983, Disney proved the Japanese also have an affinity for Mickey Mouse with the successful opening of Tokyo Disneyland.
BACKGROUND AND HISTORY Disney wanted to build another international theme park, officials from more than 200 locations all over the world descended on Disney with pleas and cash inducements to work the Disney magic in their hometowns. But Paris was chosen because of demographics and subsidies. About 17 million Europeans live less than a two-hour drive from Paris. Another 310 million can fly there in the same time or less. Also, the French government was so eager to attract Disney that it offered the company more than $1 billion in various incentives, all in the expectation that the project would create 30, 000 French jobs.
WHAT WENT WRONG Operation errors: no alcohol in the park ; no breakfast in hotels in Disneyland area ; lunch time. Staffing problems : In the first nine weeks of Euro-Disneyland's operation, roughly 1, 000 employees (10 percent of the total) left. (principles of Europeans) Expectation of long customer stay at Disneyland failed: Hotels Expensive tickets: end of 1994 Disneyland had losses of $2 billions.
RECOMMENDATIONS Research and analysis of European behavior before starting the project Euro-Disneyland French-style food service Disneyland in Paris Self-service like in the US parks Products in the boutiques changed The prices for day tickets and hotel rooms were cut by one-third. The result was an attendance of 11. 7 million in 1996, up from a low of 8. 8 million in 1994.
APP ENDICES & CITATION S 1992* 1993 1994 1995 1996 1997 1998 Attendance (million) Hotel occupancy (5 700 rooms) Revenue (US$million) Net income (US$million) Total debt (US$million) 8. 8 10. 7 11. 7 6. 58 9. 8 12. 6 12. 5 37% 55% 60% 68. 5% 72% n. a. 886. 2 754 n. a. -970. 4 -326. 7 20. 7 36. 7 35. 5 44. 2 n. a. 3, 700 2, 800 2, 700 n. a. 83% 91% 831. 2 903. 2 887. 9 897. 9
APP ENDICES & CITATION S “It reveals that Disneyland Paris, which was once seen as a poor relation to its bigger brothers in the United States, is now one of the top performers. In fact, it has generated more than $700 million in profits since opening in 1992 and made $85. 7 million last year alone. ” Christian Sylt 7/14/2014 Forbes
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disneyland paris.pptx