Project Development Committee Technology Roadmaps 22 March 2001

Project Development Committee Technology Roadmaps 22 March 2001 Dick Davies Tony Bagshaw

AGENDA • Why Are Technology Roadmaps Needed? • What Is a Technology Roadmap? • What Approaches Have Been Used? • What Have Been the Lessons Learned?

COMPETITIVE PRESSURES • Global Markets & • Competition • Technology/Product • Complexity • Customer Pressure • on Costs • Government Regulation • Rapid Pace of • Technology Change • Competing Materials • High Cost & Risk of R&D • Stockholder Demand for • Near-Term Profits

KEY BUSINESS TRENDS • Science and Technology Investments ä A key business strategy • Research Partnerships Strengthen core competencies ä Maintain market share ä • Government ä A partner, not a sponsor or customer Source: NSF

TOP 5 PROBLEMS FOR TECHNOLOGY LEADERS Technology Issues u Managing R&D for business growth v Balancing long-term/short-term objectives w Integrating technology planning with business strategy x Making innovation happen y Managing global R&D Source: Industrial Research Institute

ROADMAP MOTIVATORS • • • New competitive threats Changing customer expectations Declining or restructured markets Dissipated technical resources Empty technology pipeline Opportunity seeking

ROLE OF MATERIALS AND PROCESS INDUSTRIES Wholesale & Retail Markets Fabrication & Assembly Industries Materials Processing Industries Food Processing Forest Products Petroleum Refining Chemicals Metals Natural Resource Extraction Industries Agriculture Forestry Oil & Gas Extraction Mining Fertilizers Stone, Clay, & Glass

TOWARD A NEW TECHNOLOGY ALIGNMENT Customers Manufacturing Suppliers DOE Universities & National Labs Other Government

AGENDA • Why Are Technology Roadmaps Needed? • What Is a Technology Roadmap? • What Approaches Have Been Used? • What Have Been the Lessons Learned?

TYPES OF TECHNOLOGY ROADMAPS Industry Broad Large t pac ati cip on Narrow Im rti Pa Technology. Specific Product Limited

INDUSTRY TECHNOLOGY ROADMAPS Vision Industry Goals Industry Today Technology Roadmap Implementation • R&D • Technology Deployment Industry Technology Priorities Industry Partnerships Industry of the Future

STRATEGY DEVELOPMENT Technology Roadmap Vision l l l Business Leaders, CEOs, CTOs Market, Economics, Social Strategic Goals l l l R&D Managers, Technologists Technology, Engineering, Science Performance Targets and R&D Priorities Jan Task 1 Task 2 Task 3 Task 4 Task 5 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

WHO PARTICIPATES Integrated Manufacturers National Laboratories Federal Agencies Industries of the Future

TECHNOLOGY PLANNING LOGIC Vision Strategic Targets Barriers Solutions Projects

COMPLETED ROADMAPS Metalcasting Glass Mining Aluminum Automotive Applications of Aluminum • • Roadmap Inert Anode Automotive Bauxite Residue 1998 The Aluminum Association Steel Agriculture Forest Products Chemicals Technology Roadmap Workshop for Separations: Adsorption, Membranes, and Separative Reactors February 6, 1998 New Orleans, Louisiana Chemical Industry of the Future Held in conjunction with the National Workshop on Process Waste Reduction via Separation Technologies and Separation Reactors Sponsored by The Center for Waste Reduction Technology Co-sponsored by The National Center for Clean Industrial & Treatment Technologies The U. S. Department of Energy, Office of Industrial Technologies The American Institute of Chemical Engineers, Separations Division The Council for Chemical Research American Chemical Society Industrial & Engineering Chemistry Division Technology Roadmap for Computati onal Fluid Dynamics Prepared by Jack Eisenhauer Energetics, Incorporated Columbia, Maryland • • • January 1999 Catalysis Report Separations Materials of Construction CFD Computational Chemistry

WHAT’S IN IT FOR YOUR COMPANY? ü Reduce the cost and risk of R&D ü Leverage technical resources ü Guide technology investments ü Boost corporate image ü Capitalize on existing research ü Coordinated access to Federal R&D resources

AGENDA • Why Are Technology Roadmaps Needed? • What Is a Technology Roadmap? • What Approaches Have Been Used? • What Have Been the Lessons Learned?

MINING INDUSTRY EXPERIENCE January 1998 June 1998 October 1998 THE FUTURE BEGINS WITH MINING A Vision of the Mining Industry of the Future September 1998 Vision Workshop February 1999 Compact Signed with DOE March 1999 Industry Workshop Set R&D Priorities March 1999 Mining Industry Roadmap for Crosscutting Technologies NMA Technology Committee Sets Performance Targets Roadmap Published DOE Issued Solicitations Based on R&D Priorities

ALUMINUM INDUSTRY EXPERIENCE

WORKSHOP STRUCTURE • Technical Performance Targets • Key Technical Challenges & Barriers • R&D Needs and Solutions • R&D Priorities and Time Frames • R&D Linkages and Pathways • Roles of Key Stakeholders

ALUMINA TECHNOLOGY ROADMAP PARTICIPANTS Steering Committee Workshop Invitees SEE HANDOUT

ENERGETICS ROADMAP EXPERIENCE Industry TR Wk V Aluminum ü ü Chemicals • Inert Anode ü ü • Computational Chemistry ü ü • Automotive Applications ü • Separations I ü ü • Bauxite Residue ü ü • Separations II ü ü Steel ü • Catalysis ü ü Glass ü ü • Green Chemistry ü ü Agriculture ü • Materials of Construction ü ü Heat Treating ü • CFD ü ü Forging ü ü • Biocatalysis ü ü Advanced Ceramics ü ü Welding ü ü ü Metal Casting ü ü Combustion ü ü ü ü Mining Petroleum Refining ü Powder Metals ü ü Natural Gas ü

AGENDA • Why Are Technology Roadmaps Needed? • What Is a Technology Roadmap? • What Approaches Have Been Used? • What Have Been the Lessons Learned?

HOW HAS INDUSTRY USED ROADMAPS? ä Guide investments within the industry ä Confirm priorities within a company ä Align activities with academia and government ä Strengthen leadership on high profile issues ä Marketing tool for potential partners ä Communications tool to suppliers and customers

SECRETS OF SUCCESSFUL ROADMAPS In The Process • Include the right people • Begin to build partnerships • Design a manageable process

SECRETS OF SUCCESSFUL ROADMAPS In The Product • Clearly define goals • Link activities • Define the roles of key stakeholders • Set performance measures

KEY ISSUES AND NEXT STEPS • Consider where your industry is headed • Determine how partnership can give you a strategic competitive advantage • Identify partners who can make it happen • Decide if a technology roadmap is in your future • Obtain buy-in from key stakeholders • Implement the partnership!

POTENTIAL ROADMAPS • • • Industrial Uses of Gold? Exploration and Mining? Industrial Minerals? Carbon Products? Commodity Focus?

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