PRODUCTS SERVICES By Terri Yueh Getting

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PRODUCTS & SERVICES By Terri Yueh

Getting to know the Terms Customers: people who buy ‘everyday’ services such as train travel or telephone services. Consumers: people who buy products or services for their own use. Clients or Clientele: people who use the services of a social services agency; the persons who make habitual use of the services of another person, as the clientele of a lawyer, doctor, notary, etc. Patron: a regular customer Shopper: someone who visits stores in search of articles to buy Warrantee: a customer to whom a warrant or guarantee is given

Asking about Products ü What is the name of the product? ü Who is the product designed for? ü What is it made of? ü What can it do? ü What size is it? ü What are the special characteristics or features? ü How much does it cost?

Talking about Services ü Name of company ü Type of company ü Services Stargate a major is teleconferencing company. It providesa variety of teleconferencing services. It helps companies to conduct meetings around the world.

Thinking about Marketing Ø Marketing is the process of planning, designing, pricing, promoting and distributing ideas, goods, and services, in order to satisfy customer needs, so as to make profit. Ø Market segment: Women are a particularly interesting target for the Volvo V 70. They are an important market segment for Volvo. Ø Market segmentation: The GET software company divides the software market into large companies, small companies, home office users, and leisure users. This is its market segmentation.

What are the 4 Ps? The 4 Ps are Ø Product: deciding what to sell Ø Price: deciding what prices to charge Ø Place: deciding how it will be distributed and where people will buy it Ø Promotion: deciding how the product will be supported with advertising, special activities, etc. •

About Promotion Ø Promotion is all the activities supporting the sale of a product, including advertising. Ø A promotion describes a special offer such as a discount or reduced price, a free sample, a free gift, or some competitions with prizes. Ø Cross-promotion is where customers buy one product, and they are recommended to buy another product that may go with it. Ø Loyalty Cards

Products & Brands Ø Brand: a name a company gives to its products so they can be easily recognized. Ø Branding: creating brands and keeping them in customer’s minds through advertising, pacjaging, etc. ØBrand Awareness (Recognization): how much people recognize a brand ØBrand image & Brand identity ref: http: //en. wikipedia. org/wiki/Brand

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