Production floor management system for photolabs and print

Production floor management system for photolabs and print shops MPR 500 Pro Version 5. 5. 3

M-Photo: the company M-Photo developed a comprehensive production floor management system for photolabs and print shops using digital printing technology. The system is comprised of a powerful backend engine and series of front end tools which allow the shop’s customers to create and send to the shop electronic print orders for regular photo orders, school photography orders and fully composed photo albums/photo books.

M-Photo: the company (cont. ) Rami Krispin – Co-founder and CEO. 30 years in the high-tech market, with over 13 years as professional CEO, founder and co-founder of several companies around the world, mostly in the graphic arts and digital photography marketplace.

M-Photo is your business development partner M-Photo helps in leveraging existing operations and developing new business endeavors.

Photo album business – the challenge Any photo lab or print shop that is considering entering into the business of Photo album/Photo book printing, must consider the business and the production aspects of such endeavor and how they are going to differentiate themselves from the competition.

Photo album business – marketing challenges • • • Define the targeted audience - professional photographers (which segments? ); retail Develop direct approach campaigns; use affiliate programs; other. Define album types for the targeted audience: size, finishing, number of pages, price Develop a marketing plan for the promotion of the new service: web site to attract direct sales; create an affiliation program with partners who will promote the service via their access points to their customers (web site, other means) For your direct approach to end customers, need to determine the payment procedures - it is recommended to integrate the payment/credit card clearance with your existing web system (if exists).

Photo album business – Production challenges • • • Define the implied production aspects of the business based on your marketing decisions. Need to create content materials for the album types you decide to promote – this includes: base templates for album page layouts; background images; image frames; masks; clip art elements Determine album binding types and either select outsourcing for the binding or purchase the relevant binding equipment Determine printing techniques for the inner pages and for the album covers (either the same printer used for the inner pages or some other large format printers) Software solutions: scaling of the M-Photo software solution per the expected operation volume

Photolab workflow concept Print orders come in Multiple Lab printers Print Jobs Via the Internet or network MPR 500 Pro Workflow & color manager Locally, on site

M-Photo - Product lineup

M-Photo - Product lineup • MPR 500 Pro - Main system- production floor management System • Album Maker to prepare complete and customized photo albums and photo books and send to the lab via its FTP or by mail • Order Maker to prepare electronic print order for images in different sizes or filled-in templates prepared by the lab, and send to the lab via its FTP or by mail • Order Maker Pro to prepare School/Sports print orders, accompanied with meta data • MP-Lab. Admin utility allows the lab administrator to configure the lab’s environment for the MPR 500 Pro and it’s associated applications • Low Res File Maker utility to create low resolution files out of an entire folder with high resolution files • Contact Sheet Maker creating templates for Contact Sheets, Index prints and other arrangements of multiple images on a single sheet • Template Maker Create picture frames (including fading effects between the image and the frame), School packages (same image in multiple instances and sizes on a single sheet), Special photos (Calendars, Greeting cards, ID cards, and more) and School/sports composites (multiple images in the same template, representing all students/teachers/principals in a given class (team) or school (group).

Product scalability and automation • The system is sold as a standalone system or in a client/server configuration • In a client/server configuration, Orders placed at the lab’s FTP can be automatically downloaded to the lab and loaded into the MPR 500 Pro database • The system allows integration with any on-line payment system

Ordering utilities for customers • The lab creates a customized version of the application Setup program for its customers, with its unique Look, Content, Pricing and Ordering (submission, payment, shipment) details. • The lab supports the distribution of the ordering utilities via affiliates, allowing a customized version per affiliate • Orders prepared by the ordering utilities can be submitted only to the lab from which the utility was downloaded from

MPR 500 Pro- main screen

Album Maker – main screen

Album Maker – Preview& Share album

Album Maker – preview invoice and order

Order Maker- main screen

Order Maker- preview order

Order Maker- preview invoice and order

Key reasons to select M-Photo General: The M-Photo product line presents a “one stop shop” comprehensive system that covers a large variety of production workflows, common in the photofinishing market as well as at print shops using digital printing technology. Most other solutions only allow Album making, with a limited backend or with interfaces or integration being offered with third party backend solutions.

Key reasons to select M-Photo (cont. ) Business model: • • In M-Photo product, the lab gets full ownership over the operation – M-Photo is not involved and not charging clicks - with most competitors, everything is channeled via a central service and accordingly, they charge base fee plus clicks. Their base fee pricing is similar to the cost of the Album Maker package (more or less). M-Photo allows full branding of the system purchased by the buyer, including affiliation – competitors allow branding “registered at their central service” without the affiliation ability or with a very limited one

Key reasons to select M-Photo (cont. ) Technical – customer side: • • • M-Photo allows the customer to create new albums based on pre-prepared sample albums or albums the customers built by him/her self. M-Photo allows reorder of an album in other aspect ration (example, to reorder a 3: 4 proportions album, of an original album at 2: 3 ration) M-Photo allows to apply masks and sophisticated frames (with alpha channels) to image place holders in the album page.

Key reasons to select M-Photo (cont. ) Technical – lab side : • • • M-Photo allows integration with any on-line payment system or with the lab’s web site – most competitors lock you to their own central service (and charge for it) M-Photo allows to open the order and color correct the individual images included in the album pages – no competitor allows that – some do so via some “hacking” with Photoshop or PDF parsing, but by doing so, they also effect the rest of the album page (background, frames, clip arts) M-Photo allows full bleed, cut marks, label printing on margins, etc. in the preparation of the album pages for printing

Key reasons to select M-Photo (cont. ) Technical – lab side (cont. ) : • • • M-Photo can send to print onto 17 different output devices (minilabs, roll to roll printers, inkjets, digital printers), and print to multiple ones simultaneously M-Photo allows a scalable solution – client/server configuration – none of the competitors allow that – they are all stand alone solutions, thus, if the work load increases, they use multiple stand alone stations (unsynchronized of course) M-Photo allows multi-lingual support – to translate the M-Photo system to Zulu or Africans (in South Africa) for example, it will take few days of non programmatic work (just need to translate texts), with no charge by M -Photo.

Contact M-Photo is selling its products world wide, using a variety of sales channels: • Xerox in a variety of countries (USA, Israel, Turkey, Slovenia, Croatia, Poland, Czech republic, Slovakia, South Africa, India, Russia, Egypt) • The Shimone group in Israel which is the exclusive distributor of Fuji in Israel. • Independent dealers in the US, Germany and Italy. • Direct approach: Web site: www. m-photo. com e-mail: mphoto@m-photo. com

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