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Product Terms Who am I? Words Really hard What did I do? with meaning Product Terms Who am I? Words Really hard What did I do? with meaning Questions Potpourri 5 pt 5 pt 10 pt 10 pt 15 pt 15 pt 20 pt 20 pt 25 pt 25 pt

The main product The main product

What is core? What is core?

The unauthorized use of an owner’s or creator’s music, movies or other copyrighted material. The unauthorized use of an owner’s or creator’s music, movies or other copyrighted material.

What is piracy? What is piracy?

The approval or support of a product or an idea by a celebrity. The approval or support of a product or an idea by a celebrity.

What is an endorsement? What is an endorsement?

A promotion that doesn’t cost the consumer any money like bat day. A promotion that doesn’t cost the consumer any money like bat day.

What is a nonprice promotion? What is a nonprice promotion?

Any form of communication used to persuade people to buy products. Any form of communication used to persuade people to buy products.

What is promotion? What is promotion?

I founded Paramount Pictures in the early 1900 s and created the concept of I founded Paramount Pictures in the early 1900 s and created the concept of Hollywood Studios.

Who is Adolph Zukor? Who is Adolph Zukor?

I invented the Kinetoscope in the late 1890 s and it allowed people to I invented the Kinetoscope in the late 1890 s and it allowed people to view moving pictures.

Who is Thomas Edison? Who is Thomas Edison?

I was the father of sports marketing and I came up with the great I was the father of sports marketing and I came up with the great ideas of Bat Day and Ladies’ Day

Who is Bill Veeck? Who is Bill Veeck?

This was the disaster that Bill Veeck used as a promotion. People were asked This was the disaster that Bill Veeck used as a promotion. People were asked to bring this kind of record to the stadium. Name the promotion.

What is Disco Demolition Night? What is Disco Demolition Night?

I was the first black baseball player drafted for the American League. I was the first black baseball player drafted for the American League.

Who is Larry Doby? Who is Larry Doby?

This term is synonymous with word of mouth advertising. This term is synonymous with word of mouth advertising.

What is buzz? What is buzz?

These people of the sellers of products and compete for a share of the These people of the sellers of products and compete for a share of the money spent.

Who are vendors? Who are vendors?

This is a new form of advertising where companies pay to have their logo This is a new form of advertising where companies pay to have their logo digitally overlaid onto a billboard.

What is a virtual billboard? What is a virtual billboard?

This is the combined action that occurs when products owned by one source promote This is the combined action that occurs when products owned by one source promote the growth of a related product.

What is synergy? What is synergy?

This is a product related to the core product. This is a product related to the core product.

What is ancillary? What is ancillary?

The term that refers to an idea, concept, written or created work that is The term that refers to an idea, concept, written or created work that is protected by copyright.

What is intellectual property? What is intellectual property?

This is generated by using core and ancillary products as promotional tools. This is generated by using core and ancillary products as promotional tools.

What is revenue or gross income? What is revenue or gross income?

These are unforeseen events and obstacles that can negatively affect business These are unforeseen events and obstacles that can negatively affect business

What are risks? What are risks?

The name for unauthorized ticket sellers who stand outside a game and offer tickets The name for unauthorized ticket sellers who stand outside a game and offer tickets at a higher price.

What is a scalper? What is a scalper?

This appeal of an event contributes to the entertainment value of the process. This appeal of an event contributes to the entertainment value of the process.

What is occasion appeal? What is occasion appeal?

Any form of communication through which one industry relies on another to promote its Any form of communication through which one industry relies on another to promote its products. For example, movie star on late-night TV selling the movie.

What is cross-promotion? What is cross-promotion?

The strategy to offset business risks. The strategy to offset business risks.

What is risk management? What is risk management?

This occurs when consumers are happy with a company’s product and become repeat customers. This occurs when consumers are happy with a company’s product and become repeat customers.

What is consumer loyalty? What is consumer loyalty?

They very rarely lower their ticket prices to compete. They very rarely lower their ticket prices to compete.

What are movie theaters? What are movie theaters?

This has changed the way that people shop for traditional consumer products. This has changed the way that people shop for traditional consumer products.

What is e-commerce? What is e-commerce?