Privacy Mark Award System March 2001 Yuji Yamadori

Privacy Mark Award System March, 2001 Yuji Yamadori Managing Director Copyright© 2001 JIPDEC 1

Privacy Mark Award System Start for implementation of the system： April 1, 1998 Organization for Grant of Privacy Marks：JIPDEC Japan Information Processing Development Corporation * Non-profit organization supported by METI and industries * Preparation of infrastructure for informatization * Promotion of the informatization of industry: EC, EDI * Promotion of developing information technology * Fosterage of information technology personnel Copyright© 2001 JIPDEC 2

Privacy Mark Award System Objective Privacy Mark Awareness of protection of Privacy Incentive to obtain social trust Copyright© 2001 JIPDEC 3

Privacy Mark Award System Target Enterprises: Business establishments in Japan Conditions * C/P (JIS Q 15001) & Industry Guidelines(METI) * Personal information managed based on the C/P * Establishment of feasible structure Copyright© 2001 JIPDEC 4

Privacy Mark Award System Designation Organization for Grant of Marks: JIPDEC Consultation Services for Consumers Applic ation Mark　System　 Committee Certifi cation Report Application Certification Grant of Marks Organizations Complaints & Inquiries　 Designated Organization Member Companies Response Consumers Copyright© 2001 JIPDEC 5

Designated Organization Business group of private enterprises 　 ☆JISA(Japan Information Processing Service Association) 　 ☆JMRA(Japan Marketing Research Association) 　 ☆JJA(Japan Juku Association) Responsibilities * Accepting an application for privacy mark certification * Establishing guidelines for the industry * Providing guidance and support for preparation of C/P Copyright© 2001 JIPDEC 6

Privacy Mark Award System Committee Members Chairman: Professor Masao Horibe Members: Experts, representatives of business groups, representatives of consumers, lawyers etc. Responsibilities ・ Establishment & revision of standards & regulations ・ Designation of designated organizations & cancellation ・ Cancellation of privacy mark certification ・ Operating state of the system Copyright© 2001 JIPDEC 7

Charge Application On-site exam Mark utilization Total Size of Company Small Medium Large 80, 000 150, 000 300, 000 20, 000 50, 000 100, 000 300, 000 200, 000 600, 000 ☆Effective period id for 2 years. ☆Charge for medium scale is differed from industry sectors (capital or number of employees) such as manufacturing, wholes retail sellers and services. ☆Small scale is based on number of employees(less than 20). Copyright© 2001 JIPDEC 8

Procedure Preparing application documents: C/P(JIS 15001) Making an application Receiving and examining the application documents Approving or rejecting and notifying the result Granting certificate and announcing the certification Copyright© 2001 JIPDEC 9

Use of Privacy Mark Operation Contract Regulations for using the mark Privacy mark can be displayed * Store * Manual * Envelope * Name card * Stipulations in contract * Advertisement document * Letterhead * Home page, etc. page Trademark right: JIPDEC Copyright© 2001 JIPDEC 10

Present situation of Privacy Mark Award System Number of awarded organizations(February 27 , 2001): 205 l. IT service vendors(software-houses, service bureaus etc. ): 128 l. Hospital: 1 l. Matrimonial Agencies: 4 l. Information supply services for position: 3 l. Direct mail services: 1 l. Marketing research: 8 l. Publishing & Printing offices: 11 l. Private employment exchange services: 2 l. Ceremonial services: 1 l. Telecommunication services: 3(Sony) l. Private school: 28 l. Others: 15 Designated Organizations 　　 JIPDEC : 80　 JISA: 89 　　 JMRA: 8　　　 28 JJA: Copyright© 2001 JIPDEC 11

Copyright© 2001 JIPDEC 12

System Overview now implemented Organization Webpages Privacymark Office Verification DB http: //www. xxx. co. jp/. . . Internet Users et G dv n ify er a e nc u no An ＤＢ This Privacymark is valid (or not) Plug-in Information on Digital Watermark Copyright© 2001 JIPDEC No. A 000000(01) Org. ：ｘｘｘｘｘｘｘ, Inc. Term ： 1999. xx. yy～ 2001. xx. yy URL： http: //www. xxx. co. jp/. . 13

Joint Effort between JIPDEC Privacy Mark System & BBBOnline Seal Program • Rapid growth of E-Commerce • Benefit of reciprocal seals for business & consumers • Privacy protection across borders • Harmonization privacy standards globally Copyright© 2001 JIPDEC 14