Principles of Successful Friend Fund Raising November 28, 2003 By Mayan G. Quebral www. venture-asia. org
Key Topics z. What is fund raising? z. Why fund raise? z. Fund raise from whom? z. How is it done? z. Who will do it? www. venture-asia. org
Venture for Fund Raising We believe in teaching the joy of giving! www. venture-asia. org
Friend Fund Raising A management process that involves identifying people who share the same values as the organization, and taking steps to manage that relationship. www. venture-asia. org
The Social Exchange: The Non-Profit Organization Values / Services Non-Profit Organization ? Community z Exchange of Values and Services z Source of Funds: Grants, Gifts, and Income www. venture-asia. org
? Filling the Gap Source of Funds Characteristics Grants Usually restricted, projectbased, time-bound, short-tomedium-term funding Gifts Unrestricted, can lead to endowments, medium-to-long term funding Earned Income Unrestricted, short-to-long-term funding, for-profit operation, needing different management skills www. venture-asia. org Examples Governments, foundations, associations, multilateral & bilateral agreements Individuals, groups Sale of products, fee for service, interest income
Fund Raising Sources Before Ideal Gifts & Earned Income 5% After Gifts 10% Earned Income 11% Grants 33% Grants 95% Grants 79% www. venture-asia. org Earned Income Gifts 33%
Fund Raising Involves. . . Relationship building Communicating and prospecting www. venture-asia. org Organizational management and development
Constituency Map General Donors www. venture-asia. org st Pa rti An organization’s universe ts cip an Do no rs s ra te rp o Pa Volunteers Co rs be m s Me rie ia fic rs ne ive Be d. G in -K In Major Donors Board Staff Fa m ilie mm ni Co Supporters m Alu un ity People with similar interests
Finding Donors Connection Capability Concern www. venture-asia. org
Why do people give and to what kind of NGOs? Top reason: Compassion (74%) Qualities sought in an NGO : 1. 2. 3. 4. Accountability (51%) Relevance (26% ) Profile (11% ) Credibility (9% ) * Source: Topline results of Survey on Giving 2001 www. venture-asia. org
In the Philippines. . . People solicit through a variety of methods y 39% received direct mail appeals y 82% of respondents were asked to buy tickets to a special event y 18% were asked via media y 6% were asked via telephone y 81% were visited at home by a person collecting for the organization y 76% were asked by a friend/relative or dependent y 61% were approached on the street * Source: Topline results of Survey on Giving 2001 www. venture-asia. org
In the Philippines. . . People respond to a variety of methods y 82% responded to a mail appeal y 3 in 5 donated through an appeal in media y 7 in 10 gave to a person collecting money in the street y 94% at the workplace gave as requested y 1 in 3 gave to a telephone appeal * y 98% gave of Survey friend/relative/dependent Source: Topline results to a on Giving 2001 www. venture-asia. org
Special Events www. venture-asia. org
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