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Principles always stand in the way of profit in the short term, but not Principles always stand in the way of profit in the short term, but not in the long term. - Keith Abel, founder of Abel and Cole

Good entrepreneurs know their own strengths. Great entrepreneurs know their own weaknesses. Anonymous Good entrepreneurs know their own strengths. Great entrepreneurs know their own weaknesses. Anonymous

Quality is not an act, it is a habit. Aristotle Quality is not an act, it is a habit. Aristotle

Sandwich every bit of criticism between two thick layers of praise. Mary Kay Ash Sandwich every bit of criticism between two thick layers of praise. Mary Kay Ash – Entrepreneur

Success depends on recognising when your moment has come. Duncan Bannatyne Success depends on recognising when your moment has come. Duncan Bannatyne

If you can’t measure it, you can’t manage it. - Denys Barrett OA, Company If you can’t measure it, you can’t manage it. - Denys Barrett OA, Company Director

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach, Advertising guru

Just because something fails, it isn’t a complete waste. You learn what you can Just because something fails, it isn’t a complete waste. You learn what you can from it. - Michael Birch, founder of Bebo

The art of leadership is to say no. It is very easy to say The art of leadership is to say no. It is very easy to say yes. - Tony Blair

Work is only work if you’d rather be doing something else. Karren Brady OA, Work is only work if you’d rather be doing something else. Karren Brady OA, CEO, Birmingham City Football Club

I never get the accountants in before I start up a business. It's done I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. - Richard Branson

There should be no ego when you are pulling together to do something good. There should be no ego when you are pulling together to do something good. David Brent, Motivation expert

It takes 20 years to build a reputation and five minutes to ruin it. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently Warren Buffet – Financier

If you put your champagne in a milk bottle, nobody will buy it. -Geoff If you put your champagne in a milk bottle, nobody will buy it. -Geoff Burch, presenter of All Over the Shop

Advertising says to people, Advertising says to people, "Here's what we've got. Here's what it will do for you. Here's how to get it. " Leo Burnett – Advertising Guru

You make a living by what you get. You make a life by what You make a living by what you get. You make a life by what you give. - Winston Churchill

Worry about being better; bigger will take care of itself. Gary Comer, Founder of Worry about being better; bigger will take care of itself. Gary Comer, Founder of Lands’ End Clothing, and Philanthropist

Choose a job you love, and you will never have to work a day Choose a job you love, and you will never have to work a day in your life. Confucius

I don't know the key to success, but the key to failure is trying I don't know the key to success, but the key to failure is trying to please everybody Bill Cosby, comedian

When you're prepared, you're more confident. When you have a strategy, you're more comfortable. When you're prepared, you're more confident. When you have a strategy, you're more comfortable. - Fred Couples, Golfer

Management is efficiency in climbing the ladder of success; leadership determines whether the ladder Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall. - Stephen Covey, The Seven Habits of Highly Effective People with thanks to Jason Sharpe

Always plan ahead. It wasn’t raining when Noah built the Ark. Richard C. Cushing, Always plan ahead. It wasn’t raining when Noah built the Ark. Richard C. Cushing, American Catholic Bishop

You can’t spend all day trying to make one perfect decision – you haven’t You can’t spend all day trying to make one perfect decision – you haven’t got time for that. David Darling – 20 -year-old founder of Codemasters Computer Games

It is not the strongest of the species that survive, nor the most intelligent, It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. Charles Darwin

There can be economy only where there is efficiency. Benjamin Disraeli – Prime Minister There can be economy only where there is efficiency. Benjamin Disraeli – Prime Minister

Management is doing things right; leadership is doing the right things. Peter Drucker – Management is doing things right; leadership is doing the right things. Peter Drucker – Management theorist

With every passing year, Mc. Gregor's message becomes ever more relevant, more timely, and With every passing year, Mc. Gregor's message becomes ever more relevant, more timely, and more important. - Peter Drucker

Company cultures are like country cultures. Never try to change one. Try, instead, to Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. - Peter Drucker, Management writer

It’s not the plan that’s important, it’s the planning. Graeme Edwards – Management Expert It’s not the plan that’s important, it’s the planning. Graeme Edwards – Management Expert

Motivation is the art of getting people to do what you want them to Motivation is the art of getting people to do what you want them to do because they want to do it. -President Dwight D. Eisenhower

Opinion is that exercise of the human will which helps us to make a Opinion is that exercise of the human will which helps us to make a decision without information. John Erskine – educator and author

Goodwill is the one and only asset that the competition cannot undersell or destroy. Goodwill is the one and only asset that the competition cannot undersell or destroy. Marshall Field – 19 th Century retailer

You get the best out of others when you give the best of yourself. You get the best out of others when you give the best of yourself. Harry Firestone – tyre manufacturer

Delegating means letting others become experts and hence the best. - Timothy Firnstahl, Restauranteur Delegating means letting others become experts and hence the best. - Timothy Firnstahl, Restauranteur

A market is never saturated with a good product, but it is very quickly A market is never saturated with a good product, but it is very quickly saturated with a bad one. - Henry Ford

A business that makes nothing but money is a poor kind of business. Henry A business that makes nothing but money is a poor kind of business. Henry Ford

Your most unhappy customers are your greatest source of learning. Bill Gates, Microsoft co-founder Your most unhappy customers are your greatest source of learning. Bill Gates, Microsoft co-founder

A great business isn’t just about having a great product. . . You have A great business isn’t just about having a great product. . . You have to pursue excellence in everything you do. - Tom George, CEO of Mediaedge

When you confront a problem, you begin to solve it. -Rudy Giuliani, former Mayor When you confront a problem, you begin to solve it. -Rudy Giuliani, former Mayor of New York City

There’s no point in taking the lead and then stopping for a breather. - There’s no point in taking the lead and then stopping for a breather. - Martin Glenn, President, Pepsico UK

In football you always get judged on your last game. Whoever you are, or In football you always get judged on your last game. Whoever you are, or how amazing you are, it's the last game that everyone has seen. - Thierry Henry

True motivation comes from achievement, personal development, job satisfaction and recognition. - F. W. True motivation comes from achievement, personal development, job satisfaction and recognition. - F. W. Herzberg

If you make more money than you spend, then you are doing all right. If you make more money than you spend, then you are doing all right. Colin Hughes, Composer and Music teacher

Management is nothing more than motivating other people. Lee Iacocca – car manufacturer Management is nothing more than motivating other people. Lee Iacocca – car manufacturer

You can have brilliant ideas, but if you can not get them across, your You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere. Lee Iacocca, Former CEO of Chrysler

The will to win means nothing if you haven't the will to prepare. - The will to win means nothing if you haven't the will to prepare. - Juma Ikangaa, elite marathon runner

In the jungle, it’s not the big that eat the small… it’s the fast In the jungle, it’s not the big that eat the small… it’s the fast that eat the slow. -Jason Jennings, Author and Media Entrepreneur

The economy depends about as much on economists as the weather does on weather The economy depends about as much on economists as the weather does on weather forecasters. -Jean-Paul Kauffmann, French Journalist and Commentator

The best time to fix the roof is when the sun is shining. - The best time to fix the roof is when the sun is shining. - President John F. Kennedy

Products are made in the factory, but brands are created in the mind. -Walter Products are made in the factory, but brands are created in the mind. -Walter Landor, Strategic Brand Consultant

Leaders don’t force people to follow; they invite them on a journey. - Charles Leaders don’t force people to follow; they invite them on a journey. - Charles S. Lauer, Medical Publisher

Having fun makes it easier to do business – I’ve enjoyed what I do Having fun makes it easier to do business – I’ve enjoyed what I do all the time. -Tony Laurenson OA, CEO, Global Infusion Group

A brand for a company is like a reputation for a person. You earn A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos, Founder of Amazon

Always bear in mind that your own resolution to succeed is more important than Always bear in mind that your own resolution to succeed is more important than any one thing. - President Abraham Lincoln

The ingenuity of the average worker is sufficient to outwit any system of controls The ingenuity of the average worker is sufficient to outwit any system of controls devised by management. Douglas Mac. Gregor, The Human Side of Enterprise

For us, our most important stakeholder is not our stockholders, it is our customers. For us, our most important stakeholder is not our stockholders, it is our customers. John Mackey – Founder of Whole Foods

If you get the objectives right, a lieutenant can write the strategy. - General If you get the objectives right, a lieutenant can write the strategy. - General George Marshall

We don't bring the product to the people, we bring people to the product. We don't bring the product to the people, we bring people to the product. We make it available and those who love our style come to us. Dietrich Mateschitz, founder of Red Bull energy drinks

The tragedy of life doesn't lie in not reaching your goal. The tragedy lies The tragedy of life doesn't lie in not reaching your goal. The tragedy lies in having no goals to reach. - Benjamin Mays Mentor to Martin Luther King

The secret of business is to know something that nobody else knows. - Aristotle The secret of business is to know something that nobody else knows. - Aristotle Onassis, shipping magnate

Unless you try to do something beyond what you have already mastered, you will Unless you try to do something beyond what you have already mastered, you will never grow. - Ronald Osborn, Theologian

Marketing is too important to be left to the marketing department. -David Packard, Joint Marketing is too important to be left to the marketing department. -David Packard, Joint Founder of Hewlett Packard

People cannot be managed. Inventories can be managed, but people must be led. - People cannot be managed. Inventories can be managed, but people must be led. - H. Ross Perot, Oil Executive

Almost all quality improvement comes via simplification of design, manufacturing. . . layout, processes, Almost all quality improvement comes via simplification of design, manufacturing. . . layout, processes, and procedures. Tom Peters – Business writer

There is always a better strategy than the one you have; you just haven't There is always a better strategy than the one you have; you just haven't thought of it yet. -Brian Pitman former CEO of Lloyds TSB

Innovation is the central issue in economic prosperity. -Michael Porter, author of The Competitive Innovation is the central issue in economic prosperity. -Michael Porter, author of The Competitive Advantage of Nations

Strategy 101 is about choices: You can't be all things to all people. -Michael Strategy 101 is about choices: You can't be all things to all people. -Michael Porter, Harvard Business Professor

The government's view of the economy could be summed up in a few short The government's view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it. Ronald Reagan, 40 th US President

If you can, be first. If you can't be first, create a new category If you can, be first. If you can't be first, create a new category in which you can be first. Al Reis and Jack Trout, The 22 Immutable Laws of Marketing

A friendship based on business is rather better than a business based on friendship. A friendship based on business is rather better than a business based on friendship. John D. Rockefeller III – Oil Baron

If you think you're too small to have an impact, try going to bed If you think you're too small to have an impact, try going to bed with a mosquito in the room. - Anita Roddick, Founder of the Body Shop

Even if you’re on the right track, you’ll get run over if you just Even if you’re on the right track, you’ll get run over if you just sit there. Will Rogers - Comedian

Quality is never an accident. It is always the result of intelligent effort. - Quality is never an accident. It is always the result of intelligent effort. - John Ruskin, Victorian writer and critic

The only time that success comes before work is in the dictionary. - Vidal The only time that success comes before work is in the dictionary. - Vidal Sassoon, hair stylist and entrepreneur

If you have the wrong CEO at the top of a company, you can If you have the wrong CEO at the top of a company, you can destroy it in only two years. -Rolf Schmidt-Holtz, Chairman of Sony BMG

If a mistake is not a stepping stone, it is a mistake. - Eli If a mistake is not a stepping stone, it is a mistake. - Eli Siegel, Poet and Philosopher

A house of brands is like a family, each needs a role and a A house of brands is like a family, each needs a role and a relationship to others. Jeff Sinclair – Brand Strategist

A great business plan is only as good as the assumptions upon which it A great business plan is only as good as the assumptions upon which it is founded. Joe Sluys – MD of Sentronex

You can manipulate research to say anything you want to. I use my judgement: You can manipulate research to say anything you want to. I use my judgement: if it doesn't work, I try something else. - Stelios Haji-Ioannou

Your brand is created out of customer contact and the experience your customers have Your brand is created out of customer contact and the experience your customers have of you. - Stelios Haji-Ioannou

Ethics is knowing the difference between what you have a right to do and Ethics is knowing the difference between what you have a right to do and what is right to do. Potter Stewart – US Supreme Court Judge

If you employed study, thinking, and planning time daily, you could develop and use If you employed study, thinking, and planning time daily, you could develop and use the power that can change the course of your destiny. W. Clement Stone, Philanthropist

Strategy without tactics is the slowest route to victory. Tactics without strategy is the Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu – Chinese General (500 BC)

Being socially responsible is not just something we talk about at TI, it’s the Being socially responsible is not just something we talk about at TI, it’s the way we operate every day. Rich Templeton – CEO, Texas Instruments

Any companies not considering China and India do so at their peril. Simon Theobald, Any companies not considering China and India do so at their peril. Simon Theobald, Director of MPower 1

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition. Freeman Thomas – Car designer

It’s better to be at the bottom of a ladder you want to climb It’s better to be at the bottom of a ladder you want to climb than halfway up one you don’t. Tim Canterbury – The Office

Make every decision as if you owned the whole company. - Robert Townsend, Film Make every decision as if you owned the whole company. - Robert Townsend, Film Director

It's a recession when your neighbour loses his job; it's a depression when you It's a recession when your neighbour loses his job; it's a depression when you lose yours. Harry Truman – 33 rd US President

There’s more management in Jane Austen than in Peter Drucker. John Uttley – Director There’s more management in Jane Austen than in Peter Drucker. John Uttley – Director and Aldenham parent

A strategy to be upmarket of the competition is often a very good strategy. A strategy to be upmarket of the competition is often a very good strategy. -John Uttley, Director and Aldenham parent

High expectations are the key to everything. Sam Walton – founder of Wal. Mart High expectations are the key to everything. Sam Walton – founder of Wal. Mart

Good business leaders create a vision, articulate the vision, passionately own the vision, and Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. Jack Welch – Former CEO of GE

While advertising looks to sell a product, branding hopes to sell a feeling, perhaps While advertising looks to sell a product, branding hopes to sell a feeling, perhaps a whole lifestyle. -Jessica Williams, author 50 facts that should change the world

Customers buy for their reasons, not yours. -Orvel Ray Wilson, Author of Guerrilla Marketing Customers buy for their reasons, not yours. -Orvel Ray Wilson, Author of Guerrilla Marketing

I am the world's worst salesman, therefore, I must make it easy for people I am the world's worst salesman, therefore, I must make it easy for people to buy. F. W. Woolworth, Retailer

There is only one way to survive as a small fish in a big There is only one way to survive as a small fish in a big pond and that is to be qualityoriented. David Wright – G. R. Wright and Sons (and Aldenham Parent)

Nothing is so much fun as business. I do not expect to do anything Nothing is so much fun as business. I do not expect to do anything but work as long as I can stand up. - William Wrigley Jr. Founder of Wrigley’s Chewing Gum

A brand for a company is like a reputation for a person. You earn A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos, Founder of Amazon

When you’re dying of thirst, it’s too late to think about digging a well. When you’re dying of thirst, it’s too late to think about digging a well. Japanese proverb