Presented by Pei Huang May 2007 Corporate Overview Company Overview
Key Information One of the Largest Privately Held Networking Companies Distribution in over 125 Countries 220+ Networking Products Target Markets: Consumer: Broad Focus, Early Adopters and Niche Segments Enterprise: SOHO and SMB Headquarters in Torrance, CA Branch Offices in Asia, Europe, Central American and South America Technical Support Centers in US and Argentina Over 200 Employees Worldwide Corporate Overview 17 Years in the Networking Industry
32% 24% 46% 58% 26% 30% Avg. YOY Growth of 33% Corporate Overview Industry Leading Growth
New Headquarters Corporate Overview New 90, 000 Sq. Ft. Facility in Torrance, California - USA * Estimated
New Headquarters Corporate Overview 20, 000 Sq. Ft. - Office Area * Estimated
New Headquarters Corporate Overview 70, 000 Sq. Ft. - Warehouse Space * Estimated
TRENDnet sells directly to over 125 countries 50% US and Canada 10% Latin America 35% Europe 5% Rest of the World Corporate Overview Global Presence
Multilingual Messaging Packaging Technical Support Installation Manual Installation Guide Color Coded Packaging Corporate Overview Global Presence
North America 4 Key Distributors 15 Key e-Tailers 9 Key Retailers Corporate Overview Global Partners
Europe Key Partners Corporate Overview Global Partners
South & Central America Select Partners Corporate Overview Global Partners
2007 Marketing Projects Creation of 2 Distinct Marketing Campaigns Different business and consumer marketing content Migrating Marketing Content to TRENDnet’s Website Boosting TRENDnet’s Website Traffic Greater Partner Support / Involvement Implementing Customer Surveys Understanding the Complete Brand Experience Corporate Overview 2007 Marketing Overview
2007 Marketing Overview Print Media Corporate Overview North American Marketing Overview Full page placement in: CRN, LAPTOP, PC World & Computer Shopper Product reviews in all major publications Online Media Product reviews in the top Websites: CNET, Tom’s, about. com etc… PR Weekly press releases & regional public relations efforts Tradeshows Presence at all major tradeshows Partner Support Increased marketing content and collateral available
TRENDnet Customer Corporate Overview Online Brand Survey Results: Gender: 95% Male Age: 24 – 49 Income: 70% < $70 k Relationship: 60% Married w/ No Kids Top Two Reasons for Buying: Quality and Price Interests: Music, Movies, Surfing Net, etc. Well-Informed – Tech Savvy 40% Use for Personal and Business Use 81% said they would buy again 80% said they would provide positive referral to family or friend– GREAT Measure of Loyalty and Satisfaction!
Awards and Reviews Corporate Overview Top Honors from Global Magazines, Newspapers and Websites TRENDnet’s Wireless N-Draft Firewall Router Receives 4 ½ out of 5 stars in LAPTOP “…as wireless n routers go, the most cutting edge is TRENDnet’s TEW-631 BRP. ” – LAPTOP “The TEW-631 BRP bested the competition in the short-range maximum throughput test, posting a score of 83. 3 Mbps. The TRENDnet also bested the pack in our long-range test (200 feet), with a score of 54. 1 Mbps. ” - Cnet
TEW-631 BRP 300 Mbps Wireless N Firewall Router Corporate Overview Recent Awards
Corporate Overview Technology Partners
Corporate Overview Key Product Categories
Corporate Overview Consumer Product Roadmap Wireless Music Bridge (TML-100 AK) SATA / IDE Storage Enclosures (TS-IS 401) Multi-Function Print Server (TE 100 -MP 1 U) SATA Network Storage Enclosures (TS-S 402) 85 Mbps Powerline Ethernet Bridge (TPL-202 E) 85 Mbps Powerline Wireless Access Point (TPL-210 AP) Wireless N Gigabit Gaming Router (TEW-633 GR) Vo. IP USB Phone Adapter (TVP-SP 5 G) Wireless N USB 2. 0 Adapter (TEW-624 UB) Q 1 ‘ 07 Q 2 ‘ 07 200 Mbps Powerline Ethernet Bridge (TPL-302 E) Q 3‘ 07
Clear. Sky™ Bluetooth Vo. IP Conference Phone Kit (TVP-SP 4 BK) 8 Port USB KVM Switch (TK-803 R) 16 Port USB KVM Switch (TK-1603 R) Q 1 ‘ 07 Wireless Po. E Access Point (TEW-434 APB) Wireless Multi-Function USB Print Server (TEW-MP 2 U) Multi-Function USB Print Server (TE 100 -MP 2 U) Q 2‘ 07 Wireless Po. E Outdoor Access Point (TEW-433 APBO) SIP Vo. IP Phone Adapter (TVP-601 SA) Wireless 3 G Router (TEW-7113 GR) Q 3 ‘ 07 Corporate Overview Business Class Product Roadmap
Corporate Overview TRENDnet Advantages BROAD SELECTION: Complete End-to-End solution for the consumer, including niche products QUALITY PRODUCTS: Recognized for easy, reliable performance FLEXIBLE PARTNER: Willing to customize programs to meet your business strategy SUPPORT: First-Class Sales and Technical Support MARKETING FOCUS
Thank you for your attention! Thank You May 2007
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