
6da99ae24ae37554d3de7f1b1b634eee.ppt
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Presentation to The 8 th Annual Localization and Industry Showcase Challenges and Solutions for Managing Projects in China November 19, 2003
8 th Annual Localization Conference and Industry Showcase Presentation Overview v What I’m NOT going to do today: • Will NOT focus on Simplified Chinese localization, or Asian languages v What I will talk about: • Discuss benefits of utilizing this center to perform internationalization and localization services for all locales, including non-Asian languages • Share our experiences with establishing a China-based globalization development center v Topics covered: • Introduction to Symbio • Why China? • China-based Globalization Best Practices Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Introduction to Symbio is an engineering-oriented globalization services provider v v Founded in 1994 • IBM product development heritage Number of employees: 280+ • US – 6 offices • International – 6 offices • Development Centers – 5 labs Number of clients: 200+ • Over 1, 000 projects • 100% reference-able track record • 90% annual repeat business Privately-owned by management and employees • Organic growth funded entirely by operations • Subsidiaries registered for IPOs in Tokyo, Hong Kong and Taiwan Symbio’s Business Model Product Development Software & Technology QA & Testing Financial Services Globalization System Implementation Telecom & Mobile Maintenance Media & Content Tech Support A full lifecycle partner for all your development outsourcing needs Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Introduction to Symbio Our global presence helps us serve the world’s leading companies Symbio’s Worldwide Presence United States: Boston Charlotte Los Angeles Seattle (Lab) Silicon Valley Washington DC International: Beijing (Lab) Ho Chi Minh City Taipei West (Lab) Taipei East (Lab) Taipei South (Lab) Tokyo Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
8 th Annual Localization Conference and Industry Showcase Topics Covered v Introduction to Symbio v Why China? v China-based Globalization Best Practices Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Why China? China possesses unique technical skills for globalization v China is quickly becoming a center for internationalization • China-trained engineers natively code for double-byte software requirements • Faster learning curve to pick-up I 18 N and Unicode engineering v China has a large, growing pool of software engineers • China granted 465, 000 engineering degrees last year, comparable to the number of graduates in US • Consistently ranked amongst the world’s top universities NOTEWORTHY FACT: A Chinese University won last year’s world championship in computer programming In US-based Association of Computing Machinery’s (ACM) 2002 International Collegiate Programming Competition (ICPC) held in Hawaii, Shanghai’s Jiao Tung University took the #1 spot, followed by Tsinghua University in #4 and Fudan University in #7. Only 3 Asian universities made it into the top 10, all from China. Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Why China? China’s infrastructure is quickly becoming one the world’s best v China’s Internet infrastructure is wired with fiber • New developments are wired with fiber optic “last mile” connections v Highest growth in telecom in the world • Fixed line costs are rapidly decreasing • However, wireless telecom is becoming the primary standard Source: World Bank, Wall Street Journal Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Why China? China maintains a comparative cost advantage v On average, China’s salaries are below that of other major offshore development centers Source: Economist, CCW Research, 3 J Research Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Why China? China’s fast-growing domestic market creates revenue opportunities v China’s IT industry is becoming one of the largest in the world • China already leads PC sales growth and volume in Asia, and will become the second largest market in the world by 2006 • China will become Intel’s largest customer this year v Sending work to China is a “two-way street” • Not only leverage operational benefits, but also an investment to grow China-based business opportunities v Companies are building China-based teams to ramp-up in-country product development and support capabilities v “Made in China” government initiative Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
8 th Annual Localization Conference and Industry Showcase Topics Covered v Introduction to Symbio v Why China? v China-based Globalization Best Practices Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices Refine the globalization project scope for language requirements Globalization Core Development Planning Analysis Work Well. Suited for China • • Internationalization Engineering Program Management Internationalization Double-byte Enablement Unicode Development I 18 N Testing Localizability Testing Pseudo-Localization I 18 N Testing L 10 N Testing • • • L 10 N Project Management L 10 N Engineering and Support Desktop Publishing L 10 N Functionality Testing Language Verification Testing (LVT) for Asian Locales • Script-Based LVT • Build Engineering Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices Identify the critical business drivers at outset of the engagement Process Technology Cost Reduction People Delivery Acceleration Business Drivers Risk Mitigation / Project Dispersion Team Flexibility Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices There a number of delivery models that can be utilized for China Process Module/Object-Based Cost People Site B t=0 Primary Business Driver Technology Site A delivery Phase-Based Risk Mitigation Most Typical Site A Site B Integrated Flexibility Site A Site B Follow-the-Sun Delivery Acceleration Site A Site B Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices Methodologies and processes checklist Process Project Management Processes • • Asset Management Processes • Release management • Configuration management • Security: physical, individual, logical Production Management Processes • • Management Oversight Processes • Audit and review project performance • Escalation processes Continuous Improvement Processes • Project operations improvement • Continuous process improvement • Industry standard QA & process compliance Ongoing project operations Personnel issues Project performance Level of service management Technology People Environment integrity System testing Acceptance testing Production turnover Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices Infrastructure is the most basic technology requirement v Work with partners who are in new facilities • Check to see if they actually pay rent Process Technology People v High bandwidth connections at all sites • Private internal networks • VPNs v Establish consistent hardware and software platforms • Lots of Linux; fewer for other flavors of Unix • Redundancy is key, best if global Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices Collaborative technologies need to be “just there” for China-based teams Process Technology People v Most Chinese teams are well-trained in collaboration tools Time v Key objectives: Synchronous • Communication • Team memory and knowledge center • Provide 360 degree views • Community Asynchronous • Video conferencing • Audio conference Place Same • Voicemail • Chat/instant messenger • Groupware • E-whiteboard Different • Email • Calendar/schedule • Virtual reality meeting • Discussion lists • Meetingware Source: Erran Carmel. Global Software Teams: Collaborating Across Borders and Time Zones , Upper Saddle River, NJ: Prentice Hall, 2003 Symbio. Sys, Inc. All Rights Reserved 1999 Copyright ©
Best Practices Symbio’s Avatar System Powered by Remedy ARS Symbio Avatar Systems Development Methodologies • • • Project Management Project Delivery Asset Management Production Control Continuous Improvement • Resource Management • Project Staffing • Resource Training Management Methodologies Collaborative Technologies Well. Managed Projects • • • Design Chain Control Process Monitoring Escalation Management Impact Analysis Version Control • • Bug Tracking (Sym. Track) Programming Tools Knowledge Base (Sym. Base) Analysis Tools Project Tools Role-Based Digital Cockpits Client View Project Team Project Office Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices Symbio’s Avatar System Process Technology People Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices Project Team Design Process Technology People Executive Management Internationalization Methodology China Lab Localization Global Teams Individual Roles: Project Manager Program Manager Product Specialist Committees: Project Management Technical Oversight Project Process Technology & Support Translation Teams Project Office Technical Writing QA & Testing Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices Teams need to be conditioned for cultural and distance issues Process v Think in “shifts”, not time zones Technology People v Formalized communication protocols need to be in place for Chinese team to follow • Avoid consensus-based decision-making Response Times • Email within 1 business day • Voicemail within 24 hours • Define priority levels and expected response times Frequency • Regularly scheduled meetings • Regularly scheduled reports Awareness • Reporting into knowledge base Escalation • Support mechanisms for communication breakdown • Liaisons for troubled interactions Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
Best Practices Creating a common team culture requires active socialization with Chinese teams v Maintain small, intimate teams Process Technology People v Make Chinese team feel a part of your team • Encourage lateral communications • It’s ok to get “personal” v Avoid geopolitical discussions v Foster an atmosphere where shared rituals, stories, symbols and language can emerge • Encourage “war stories” • Encourage informal communication • Allow discussions to go “off the beaten path” – to a degree Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved
8 th Annual Localization Conference and Industry Showcase Thank you. Any questions? Contact information: Eddie Fong President & Chief Strategy Officer Email: efong@symbio-group. com URL: www. symbio-group. com Copyright © 2003 Symbio. Sys, Inc. All Rights Reserved