Presentation Outline Company Background Interactive Voice

Presentation Outline Company Background • Interactive Voice • Multi-Tasking IVR Builder, Unified Messaging Platform • Cost Reduction • Rapid Deployment • Selected Customers • Case Studies • Telecom, Finance, Transportation, Emergency Services • Summary • 1

Mobile Carrier Israel Telecom Cable TV Mobile Carrier Internet Provider Telecom Credit card Finance Emergency Bank Israeli Defense Forces Electrical Company Insurance Hospital Other Sectors Include: Call Centers Academic Hospitals Campaigns Insurance Hotels Entertainment 2 Roads Traffic Alert Systems

Multi-Tasking Application Builder • Complete Development Platform for Interactive Multi-Tasking Voice Activated Services • Rich, Field Proven Modules and Icons Library • Easy Integration with 3 rd Party Applications • Scalable, Redundant, Robust Architecture • Full Utilities Suite 3

Development Platform Real Time Debug Environment On-the-fly Modifications Multitasking Application Engine Fully Customizable (C++ Development Environment) 4 Easy to Use Graphics User Interface, Drag & Drop Tools for Rapid Development

Rich Modules & Icon Library • IVR & Messaging features packaged into Icons & Modules for rapid application development • Developers can generate and assign new Icons and Modules for later use Basic Icons Modules Playback Record Input Menu Assign Call Subroutine Task Condition Work Hour Pop-up messages Voice box Outbound DB Manager Fax on demand Conference E-mail Q-In-place Statistics 5 Delay Flash Dial CPN RS 232 TCP/IP Fax Language Speech Recognition Text to Speech

3 rd Party Applications Open Architecture for Easy Integration with 3 rd Party Applications 3 rd Party Integration Speech Recognition Integrated with Nuance & NSC Text-to-Speech Integrated with LNH User Voice Authentication Secure Acoustic Digital Signatures 6 Enabling secure remote transactions

Cost Reduction Establishing a new standard in the market for • design and efficiency Extremely short curve from specification to deployment • Shortest time to market • Quick ROI–A key selling point in today’s market • Maximize customer benefits and savings • Enhanced Functionality • Balance call centers agents’ peak load • Significantly reduce staff requirements • 7

Rapid Deployment • Quick Development and Modifications • Lower implementation time and costs • Reduced manpower requirements • Fast, on-the-fly changes and debugging Reduced Deployment Costs • Modules and Icons cover major functionality • On-the-fly modifications upload capabilities • Ease in converting custom built applications to modules • 8

Selected Customers Telecom Rapid Deployment Bezeq Over 1, 000 simultaneous IVR ports, routing, sales campaign, pay by phone, balance checking, fax on demand Pele-Phone Over 250 ports, Outbound system, Alert before disconnect due to unpaid bills, Marketing Campaign 2 people x 2 months Saved 40 employees Over 600 ports, Transactions’ approval, call routing, balance checking, fax on demand 5 people x 4 months Saved 250 employees (Israel Telecom) (Cellular Provider) 5 people x 6 months Saved 800 employees Banking Visa, Leumi-Card 9

Selected Customers (Contd. ) Emergency Services Hospitals and Security Forces Prioritized dynamic list, activating multiple methods to reach selected staff, real time reports and statistics of results. Installed at all Israeli Hospitals, 500 ports and IDF 10, 000 ports. Rapid Deployment Hospital: 3 people x 4 months Security Forces: 5 people x 5 months Serve Mission Critical Applications Educational Institutes Universities Cable TV & SAT. Service Providers 10 Student’s grades, book ordering (libraries), balance status, Installations at all Israeli Universities and colleges. 3 people x 5 months Saved 100’s employees Pay per view, call routing, service scheduling, pay by phone, balance status, Installed at all Israeli Cable TV providers 4 people x 4 months Saved 100’s employees

Case Study: Telecom Bezeq Israel Telecom, Customer Service Center 250, 000 calls daily Sophisticated Needs Subscribers balance, credit cards payment, unpaid bills announcements. Advanced Features Skills based routing, pop up messages, sales campaign, dynamic fax and e-mail on demand, fault reports, in queue announcement 3 rd Party Integration Rapid Rollout 11 Fully integrated with Genesys Call-Center software & Vantive CRM. Over 1, 000 ports, implemented by 5 people in 5 months.

Case Study: finance Lumi Bank, Credit Card Customer Service Center 150, 000 calls daily Sophisticated Needs Advanced Features Cost Reduction Rapid Rollout 12 Subscribers balance, credit cards registration, available services, fax on demand. Skills based routing, pop up messages, sales campaign, dynamic fax and e-mail on demand, fault reports, in queue announcement. Reduced hundreds of agents from previous call center. Over 400 ports, implemented by 4 people in 3 months.

Case Study: Transportation The Trans Israel Toll Highway is envisioned to unite Israel’s urban centers from North to South. Advanced Needs Rapid Rollout Cost Reduction 13 Customer answering services, including maps by fax, traffic status, credit card & bank payments, place in queue announcement. Within two months design period GMA presented a fully functional system due to the platform’s proven off-the-shelf modules & icons. 200 ports, implemented by 4 people in 2 months Call center staff reduced by 60%.

Case Study: Emergency Services IDF relies on its reserve army; Speed & accuracy of draft critical Unparalleled Need Quick emergency alert & mobilization of reserve units. The ability to call up and process tens of thousands of reservists per unit in a short period of time. Demanding Features Activating thousands of lines and calls simultaneously; realtime status reports, prioritized dynamic list, real-time management and control. Mission Critical Performance Rapid Deployment 14 IVR Builder won a highly competitive multinational tender. Performance, reliability, scalability and non-stop operation are key issues for this Mission Critical App. More than 10 K ports, Implemented by 5 people in 5 months.

What we offer • Full collaboration • Technical training and support • License the Core Technology • GMA to provide applications development for a period of time. • Hand Over Period • GMA to provide outsourced development 15

Bottom Line Highly evolved scalable, modular Unified Communications architecture (IVR & Unified Messaging) Rapid Application Development - Unparalleled time to installation and deployment; on-the-fly debugging and modification Significant cost reduction in assembly, operation and integration with legacy systems and 3 rd party apps 16

Thank You 17