db548d625b822167cc01edfe3aa9e757.ppt
- Количество слайдов: 36
PRESENTATION OF THE EUROPEAN BOOKSELLERS FEDERATION By Fran Dubruille Director Slovenia - 4 & 5 June 2006 1
WHAT IS EBF? HOW DOES IT WORK? WHAT DOES IT DO FOR ITS MEMBERS ? Slovenia - 4 & 5 June 2006 2
EBF HAS A STATUTORY MISSION Slovenia - 4 & 5 June 2006 3
Slovenia - 4 & 5 June 2006 4
21 MEMBERS AN EXECUTIVE COMMITTEE MADE OF 9 MEMBERS 5 MEETINGS A YEAR EBF & IBF SECRETARIAT Slovenia - 4 & 5 June 2006 5
Slovenia - 4 & 5 June 2006 6
INCOME 200 4 Ind 0 4 / 200 0 3 3 Subscriptions paid 122 0 3 3 126 5 5 0 96, 4 IBF for cost of Secretariat 156 0 6 15 3 0 102, 0 0 General 234 2 Slovenia - 4 & 5 June 2006 7
WHAT DOES IT DO FOR ITS MEMBERS ? 1. INFORMATION & NETWORKING SERVICES 1. 1. ELECTRONIC NEWSLETTER : 25 -28 ISSUES A YEAR DISSEMINATION: - EBF MEMBERS - MEMBERS’MEMBERS - TRADE PRESS Slovenia - 4 & 5 June 2006 8
WHAT DOES IT DO FOR ITS MEMBERS ? 1. INFORMATION & NETWORKING SERVICES 1. 2 WEB SITE: GENERAL SECTION MEMBERS ONLY SECTION Slovenia - 4 & 5 June 2006 9
Slovenia - 4 & 5 June 2006 10
Slovenia - 4 & 5 June 2006 11
Slovenia - 4 & 5 June 2006 12
Slovenia - 4 & 5 June 2006 13
WHAT DOES IT DO FOR ITS MEMBERS ? 1. INFORMATION & NETWORKING SERVICES 1. 3 ANNUAL CONFERENCES PROFESSIONAL PRESENTATIONS & THEMES OF INTEREST TO THE BOOK TRADE Slovenia - 4 & 5 June 2006 14
The Challenge How to be a small successful publisher, working with bookshops Michael O'Brien The O'Brien Press Ltd Slovenia - 4 & 5 June 2006 15
Slovenia - 4 & 5 June 2006 16
Chain concept: Marketing • • • Slovenia - 4 & 5 June 2006 Catalogues Advertisements Special offers Prices This is a page of an Info Christmas catalogue. Contents: Finnish fiction Fiction, translated Finnish children’s book Children’s book translated Finnish non-fiction Non-fiction translated 17
WHAT DOES IT DO FOR ITS MEMBERS ? 1. INFORMATION & NETWORKING SERVICES 1. 3 ANNUAL CONFERENCES PROFESSIONAL PRESENTATIONS & THEMES OF INTEREST TO THE BOOK TRADE WARSAW – 2005 Slovenia - 4 & 5 June 2006 18
The 2% Solution Avin Domnitz C. E. O. OF ABA EBF/IBF JOINT EVENT FRANKFURT, 20. 10. 05 Slovenia - 4 & 5 June 2006 19
2. TRAINING ACTIVITIES MARCH 2003: STUDY TRIP TO LEARN ABOUT THE BOOK TRADE IN NORWAY LONDON BOOK FAIR 2004: SEMINAR ON RETURNS FRANKFURT BOOK FAIR 2005: PROFESSIONAL SEMINARS: • 10 WAYS TO ATTRACT CUSTOMERS TO YOUR BOOKSHOP • MEASURE YOURSELF AGAINST COMPETITION 30. 1. 2006: EURODAY IN BRUSSELS 5. 3. 2006: SEMINAR AT THE LONDON BOOK FAIR Slovenia - 4 & 5 June 2006 20
3. LOBBY – WATCH DOG 3. 1 AT THE EU LEVEL PROMOTION OF READING: PAPER TO EU PARLIAMENT IN 2003 CONSULTATION PUBLISHING: CONTRIBUTION TO CONSULTATION IN 2005 Slovenia - 4 & 5 June 2006 21
3. LOBBY – WATCH DOG 3. 1 AT THE EU LEVEL VAT: PRESENTATION OF S. BILL , DG TAXATION AT EBF GA IN FRANKFURT, 2003 MEETING WITH EBF PRESIDENT IN SEPT. 2005 PAPER ON PROMOTION OF READING TO EU PARLIAMENT IN 2003 Slovenia - 4 & 5 June 2006 22
3. LOBBY – WATCH DOG 3. 2 AT THE NATIONAL LEVEL HELP MEMBERS TO LOBBY THEIR GOVERMENT IN TAX ISSUES PROVIDE BEST PRACTICE IN EU COUNTRIES ON ISSUES OF INTEREST TO BOOKSELLERS Slovenia - 4 & 5 June 2006 23
4. REPRESENTATION OF BOOKSELLERS 4. 1 AT THE EU LEVEL PARTICIPATION IN 2 EU-FUNDED PROJECTS VERY SUCCESSFUL CONFERENCE FOR THE WHOLE TRADE ON THE PROMOTION OF READING IN ANTWERP (B) IN 2004 4. 2 IN THE TRADE PARTICIPATION IN THE PUBLISHERS FORUM 2005 Slovenia - 4 & 5 June 2006 24
FUTURE PLANS LONG TERM VISION: 3 x 3 YEARS MORE TOOLS FOR LOBBYING AT NATIONAL LEVEL MORE STRESS ON THE IMAGE OF BOOKSELLERS NEW SERVICES ON REQUEST: BENCHMARKING, STATISTICS. . . Slovenia - 4 & 5 June 2006 25
WHY IS IT NECESSARY? THE BOOK TRADE IS EVOLVING FAST COMPETITION FROM OTHER MEDIA COMPETITION FROM OTHER DISTRIBUTION CHANNELS CHANGES IN DISTRIBUTION PATTERNS Slovenia - 4 & 5 June 2006 26
HOW CAN A NATIONAL B. A. TAKE ADVANTAGE OF EBF FOR THE BENEFIT OF ITS MEMBERS? DISSEMINATE EBF NEWSLETTER: ON ITS WEB SITE, SUMMARY IN OWN LANGUAGE, E-MAIL IMPORTANT NEWS ADVERTISE EBF/IBF CONFERENCES: INDIVIDUAL BOOKSELLERS WELCOME! SELECT INFORMATION FROM EBF WEB SITE & DISSEMINATE IT TO MEMBERS Slovenia - 4 & 5 June 2006 27
HOW CAN A NATIONAL B. A. TAKE ADVANTAGE OF EBF FOR THE BENEFIT OF ITS MEMBERS? TAKE PART IN EBF GENERAL ASSEMBLIES AND PICK UP IDEAS & BEST PRACTICES ENCOURAGE MEMBERS TO TAKE PART IN EBF PROFESSIONAL SEMINARS ASK EBF FOR HELP IN NATIONAL BOOKSELLING ISSUES Slovenia - 4 & 5 June 2006 28
Participants to G. A. s Slovenia - 4 & 5 June 2006 29
SUMMARY WHAT DOES A NATIONAL BOOKSELLERS ASSOCIATION GET FROM EBF MEMBERSHIP? Slovenia - 4 & 5 June 2006 30
SUMMARY 1. INFORMATION & TRAINING SERVICES Slovenia - 4 & 5 June 2006 31
SUMMARY 2. TRADE UNION SUPPORT Slovenia - 4 & 5 June 2006 32
SUMMARY 3. A ROTARY CLUB - A NETWORKING TOOL Slovenia - 4 & 5 June 2006 33
Slovenia - 4 & 5 June 2006 34
SUMMARY 4. AN INSURANCE POLICY – FIRE BRIGADE! Slovenia - 4 & 5 June 2006 35
HVALA! THANK YOU FOR LISTENING! Slovenia - 4 & 5 June 2006 36
db548d625b822167cc01edfe3aa9e757.ppt