Presentation of Augusto / Kilargo brands 2013
www. augusto. pl General information: facebook Date of formation: 1992 • Headquarters of the company: Chechlo Pierwsze, 13 Torowa Street • Main office: Poland, Lodz, 60 Piotrkowska Street • Production plants: 1)Chechlo near Lodz, 2)Kalisz • Employees: ca 1000 in season, 350 off season • Qualitative cerificates: ISO 9001, IFS at the higher level • www. kilargo. pl TV commercial
The key facts : • • • constant and dynamic sales increase steady modernisation and evolution of the production lines high production capability specialised and modern informatics system Customer Service Department field structures Augusto brand– top quality, innovative complementary product line offer favourable purchasing terms
80% of sales are generated by PRIVATE LABEL products ü We have professional knowledge about ice cream sales in the ice-cream market. ü We know the needs of customers. ü We have extensive experience and advanced technological knowledge.
Production Capability ü 130, 000 tonnes per year. ü 350 tonnes per day.
SOME OF OUR PARTNERS IN POLAND
SOME OF OUR PARTNERS ABROAD
In which direction is the market heading? ü optimization of logistics costs; ü relation, price vs. quality; ü market segmentation, distribution of the product including the price; ü cohesion of communication in relation to price - quality - the packaging; ü products do not compete with each other; ü steadily increasing share of sales for the group of family ice-creams; ü innovation in new products, packaging and distribution.
PR IC E FIG HT ER DI S CO UN T PR E MI UM SEGMENTATION OF SALES AUGUSTO 2013
PREMIUM QUALITY New packaging, with natural, real cream. No vegetable fat. Premium Strawberry with bits of strawberry 0, 9 l • Premium Nuts with walnuts and maple syrup 0, 9 l • Premium Dried Fruit with dried tropical fruit and nuts 0, 9 l • Premium Malaga with raisins 0, 9 l • Premium Chocolate with chocolate pieces 0, 9 l • Premium Vanillla 0, 9 l •
AUGUSTO ROULADES: PREMIUM QUALITY • • Augusto Cappuccino 1 l Augusto Cheesecake 1 l
! N !! EW Family ice-cream 0, 9 l RETRO - Pavlova - creamy ice-cream with raspberry and meringues - Banana Split - creamy-banana, with chocolate sauce and almonds - Melba - creamy-peach with raspberry sauce - ETON MESS - new!!!
ALIZEE ICE CREAM: Alizee Cherry 0, 9 l • Alizee Caffe Latte 0, 9 l • Alizee Forest Fruits 0, 9 l • Alizee Stracciatella 0, 9 l • Alizee Tiramisu 0, 9 l • Alizee Creamy-Chocolate •
New in 2012 Family Ice Cream in 0, 9 l package Family Ice Cream; 0, 9 l - Vanilla bourbon- Nougat -Toffee - Creamy-chocolate-vanilia -
Augusto – Impulse Ice Cream offer: PREMIUM QUALITY Augusto Gulliver Classic and Almond (single) –vanilla-flavoured, chocolatecoated; 0, 12 l Augusto Gulliver Classic & Almond – vanilla. Vanilla-flavoured, cocolate-coated with almonds; 0, 12 l (3 -pack)
PREMIUM QUALITY Augusto Corner cones : • Strawberry 120 ml • Chocolate 120 ml • Toffi 120 ml • Cream 120 ml
Augusto – Impulse Ice Cream offer: Augusto Sandwich 0, 16 l: Vanilla-Strawberry-Chocolate Augusto Gucio 0, 04 l: Vanilla flavoured, cocoa-coated, with cherry topping and wafer crunchies Augusto Sandwich 0, 22 l: Cream
Augusto Cup Ice Cream offer: NEW PREMIUM QUALITY Augusto Quatro 200 ml Vanilla , strawberry, chocolate, lemon with fruit sauce (with the plastic spoon )
30% of fruits Sorbet in tube 100 ml - blackcurrant - strawberry
PREMIUM QUALITY INNOVATION Impulse Ice Cream „ Penguin” 80 ml (cream + chocolate flavoured )
DISCOUNT QUALITY PINOCCIO 40 ml – VANILLA FLAVOURED with : • • • coca cola coating chewing gum coating fruit coating
3 flavoures : • orange • lemon • forest fruit Impulse Ice Cream „ twirl” 90 ml
• • „price fighter” – aggressive bargain pricing the lowest price in the market acceptable quality • distribution through modern channels with particular focus on discount stores • purchasing terms based on NET price •
DISCOUNT price Augusto Bambo • • • Strawberry 120 ml Chocolate 120 ml Vanilla 120 ml
Augusto – Impulse Ice Cream offer: NEW Augusto Bambo - cream 110 ml Augusto Bambo - cream – flavoured , chocolate – coated 110 ml Bambo cream-flavoured, chocolate and nuts -coated 0, 110 l
NEW FAMILY PACK OF CONES AND STICKS Augusto Bambo: 3 x 2 x 0, 12 l
OFERTA PRICE FIGHTER Augusto Pinokio 12 x 0, 04 l – choco-sticks ü Vanillia ice-cream covered by cocoa coat.
Bambo – Family Ice-Cream offer: Bambo Dried Fruits and Nuts 1 l • Bambo Vanilla 1 l • Bambo Chocolate-Vanilla 1 l • Bambo Strawberry-Vanilla 1 l • Bambo Chocolate 1 l • Bambo Vanilla-Strawberry-Chocolate 2 l & Vanilia 2 l. •
PRICE FIGHTER Augusto Bambo Log ( 1 l ) ü Vanilla-chocolate-strawberry taste
Augusto „Family” vanilla - cherry carton 0, 49 l Augusto „Family” vanilla – cocoa carton 0, 49 l Augusto „Family” vanilla – coffee – rum carton 0, 49 l Augusto „Family” vanilla – peach – strawberry carton 0, 49 l
Impulse Ice Cream (only for private label: single or 3 pcs. or 6 pcs. Box) •
Impulse Ice Cream (for private labels) •
• discount brand • equivalent to most popular products in this category with a significantly lower price • favourable purchase terms for contractors based on NET price • ongoing product quality • supporting sales with bargain prices
JOY 1 l: Joy Augusto popsicle Classic 3 x 0, 11 l • Joy Augusto popsicle Almond 3 x 0, 11 l • Joy Augusto cornet Strawberry-Vanilla 6 x 0, 12 l • Joy Augusto cornet Vanilla 6 x 0, 12 l • JOY impuls: Joy Augusto popsicle Classic 0, 11 l • Joy Augusto popsicle Almond 0, 11 l • Joy Augusto cone Strawberry-Vanilla 0, 12 l • Joy Augusto cone Chocolate 0, 12 l – NEW •
Cocoa-coated popsicle 65 ml (for private labels) • Cup van-strawb-choc. 200 ml •
Rolls 1 l. („sausage type”) – vanilia or chocolate
5 l. And 2, 5 l. containers, Different tastes.
5 l. containers, Different tastes. Safe closing
Private Labels EISMANN MAXIMA AFROST COOP
Private Labels Jeronimo Martens LIDL TESCO
Of course, all above kinds of ice-cream can be produced in private label. If You have any questions do not hesitate to contact us! Mariusz Swider – Head of Export Dpt. Mob. +48502356716 Thank You for Your attention! export@kilargo. pl Tel. +48422791749
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