Presentation marketing Executed student of 21 -о Klimenko

Presentation marketing Executed student of 21 -о Klimenko Evgeniy

Marketing concept Term, marketing originates from the English word "Мarket" (market) and means activity at the market related to the sale of commodity. Marketing is activity on satisfaction of necessities and needs by means of exchange. A marketing purpose is this satisfaction consumer need and due to it receipt by the salesman of profit.

Basic terms of marketing Need - it lacked by a man in anything A necessity is a need accepting a specific form in accordance with the standard of culture and individuality of man Commodity - that is all, that it can offer at the market for satisfaction of needs and necessities An exchange - is an act of receipt of the desired object with suggestion anything in exchange A market - is totality of salespeople and customers of commodities

Marketing function A marketing function is the function of enterprise, related to the process of management, by an exchange to the productive enterprises by commodities and services for that a customer pays a certain cost at certain price.

Of communication politics Market segmentation Price politics Commodity politics Choice of target market Analysis of productively-sale possibilities of market Market segmentation Complex research of markets, market environment and queries of consumer

Marketing as system Marketing as every system has the methods, principles and tasks. Ø Marketing methods: Ø Account; Ø Analysis; Ø Design; Ø Prognostication; Ø Planning; Ø Adjustment.

Marketing leans against next principles: 1. 2. 3. 4. 5. 6. 7. to produce that it needs to the consumer; to enter the market not with suggestion of commodities and services, and with facilities of decision of problems of consumers; to organize producing goods after research of necessities and demand; to concentrate efforts on the achievement of end-point of productively-export activity of firm; to use a programmatic-having a special purpose method and complex approach for the achievement of the put aims; to apply tactics and strategy of active adaptation of producing goods to the requirements of market with the simultaneous purposeful affecting him for a scope marketing of all links in the chain of advancement of commodity to the consumer; to orient activity of enterprise not on a momentary result, and on the long -term prospect of effective communications on the basis of realization of the strategic planning and prognostication of behavior of commodities at the market.

Marketing tasks: research, analysis, estimation of necessities of the real and potential customers; 2. a help of marketing is in development of new commodity (services); 3. providing of service; 4. marketing communications; 5. research, analysis, estimation and prognostication of the state of the real and potential markets; 6. research of activity of competitors; 7. sale of commodity (services); 8. forming of assortment politics; 9. forming and realization of price politics of firm; 10. forming of strategy of behavior of firm. 1.

Counteractive Demarketing Supporting Developing Stimulant Convertion Types of marketing

Marketing complex Complex of marketing- it is the whole system of market relations and streams of information, that unite a firm with the markets of her production distribution. Distinguish two basic elements of marketing complex are firms and market. Data two elements unite four meaningful streams. Firm puts right connections with a market and supplies with on him the products, and in an exchange gets monetary resources and information. A marketing complex spreads both to commercial and noncommercial activity. For example, society on a fight against drug addiction and smoking conducts researches and treatment from , and a population in turn voluntarily participates in his work.

A marketing environment is a macromedia of firm. She plugs in itself basic factors influencing on activity of firm on some certain area (segment) of market : demographic Scientific and technical economic natural cultural

Internal environment of marketing Marketing environment it is totality of subjects and facts, having influence on successful activity of all firm. A marketing environment is: ü external (macromedia) ü internal (microenvironment) In a microenvironment external forces having direct attitude toward a firm and her business possibilities operate: suppliers, clients, mediators, consumers, competitors and public. The primary purpose of any firm is a receipt of maximally possible profit. Marketing must provide producing goods, attractive from the point of view of target markets and to provide the favourable microenvironment of firm, because success in a great deal depends both on mediators and from competitors, and from different pin audiences. That an idea about an internal environment was clear, it is necessary to give concepts to her constituents.

Concepts of constituents to the internal environment of marketing Suppliers are firms and separate persons, supplying with companies material resources necessary for realization of her activity. Activity of firm straight depends on relationships with suppliers. Mediators are organizations, helping a company in advancement, sale, distribution of her commodities at the market. Much more advantageous and it is reasonable to use a mediator with the developed network of trade, what to create such network for the firm. Finding a good, conscientious, honest mediator is difficult, because at the well organized market a mediator is some force that dictates the terms. Фирмы-специалисты- it is such organizations that help a firm afoot commodity from the place of their direct production to destination. It is railways, water, land air transport. Storages are this place chosen by a firm, for an accumulation and safety of the commodity on the way of their motion to next destination. Credit-financial establishments are jars, finance, insurance companies