Presentation Console v 1 1 Introducing WEBMART Awards

Presentation Console v 1. 1 Introducing WEBMART® Awards Low Cost Business Model Clients & Case Studies Green Printing Benefits of using WEBMART® The WEBMARTEERS Service Offering PRi. NTELLIGENCE™ is WEBMART’s market research arm that provides market based intelligence for the print industry Print Quality Leadership Contact Points

It is a great to be able to bring fresh talent into the print industry; these talented additions will soon be paving their bright (and yellow) future in print. About WEBMART® Bicester, Oxfordshire Barnsley, Yorkshire East Kilbride, Scotland 1996 – the year WEBMART ® was founded 35 – number of employees £ 27 m – turnover for 2006 -2007 35 – average of WEBMARTEERS 429 – collective years of experience in print £ 3. 8 billion – value of print estimated to date

About WEBMART® has seen an extraordinary level of growth since it’s creation. It is now one of the UK’s largest Print Management Companies by turnover (Print Buyer Nov 2006). Turnover £m (2000 -2008) Turnover (in £m's) £ 40 m £ 27 m £ 23 m £ 15 m £ 10 m £ 12 m £ 7 m 2000 -2001 -2002 -2003 -2004 -2005 -2006 -2007 -2008(est)

Awards & Acknowledgements Free. Print. Management. com™ is a revolution in the print marketplace. It offers printers a level playing field and a new free sales channel for their services” -Michael Johnson, CEO, BPIF

WEBMART® Clients Government Mail Order Retail B 2 B Travel / Leisure Financial

Benefits of using WEBMART® Best price: Flexibility & Instant pricing - Low cost business model, -Capacity scheduling -Buying power -Raw material availability / Economical Paper sourcing Exclusive access to: -Web and Gravure capacity across Europe BENEFITS Very fast turnarounds 24 hour project management Consultative approach: Large product range Print method advice; save money on your spec without compromising the impact of the product

The WEBMART® Service Offering WEBMART® works with you in the way that you would prefer to work to give you the best print at the best price with as little hassle as possible. Fr ee W E Pr (O BM W in EB ve A t. M W r £ RT M EB an AR 50 ® p ™ ag M U e AR k s re T se m Cl ® C pe mi T® r en ie on nd er Cl nt tr t. c ie / cli ac om nt en ye te ar t d ) Instant Prices On-line project tracking On-line updates customer service support SMS updates at key production points Dedicated account management team Dedicated Print Consultants for client visits Accompanied press-passes at our printers Key account management team Use of 'Print manager' and software Use of Storesmart Software Strategic reviews and market analysis On-site Support Extra

WEBMART® Quality Leadership Accredited to ISO 9001: 2000, we have an integrated quality management process. Our Printing Partners were selected after stringent quality assessments and adhere to the industry quality Web-Offset standard of ISO 9001. Sheet Fed Our Sales, Production and Marketing Teams monitor customer satisfaction levels on an ongoing basis, supporting our Continual Improvement Process, and commitment to Kaizen principles. Gravure Direct Mail Our Escalation Procedure for any areas of concern ensures Point of Sale consistent quality delivery for each and every customer, each and every time.

WEBMART® Quality Leadership PRINTING OPTIONS Web-Offset Web Offset Printing on 8 pp through to 96 pp machines including short cut-off and short-grain options as well as the world’s fastest sheeter. Sheet Fed facilities include 6, 8, and 10 -colour options Sheet Fed along with Cut-Star reel in-feed for optimum paper efficiency. Gravure Printing is available on up to 4. 32 m wide presses, Direct Mail which are ideally geared for not-standard product sizes, with Retail Flyers a primary market use. A full array of finishing services is available, namely: Point of Sale folding, saddle-stitching, inkjet personalisation, polywrapping, inserting perfect binding and UV varnishing.

The WEBMART® Low Cost Business Model Efficiency index - Turnover/employee ratio 10 Based on Printweek’s top 20 print management companies and FAME Data

PRi. NTELLIGENCE™ is WEBMART’s Market Research arm that provides market based intelligence for the Print Industry Price variation for a given product (10. 000 16 pp, 130 gsm A 4 stitched) Unsuitable price / supplier £ 8, 000. 00 £ 7, 000. 00 Expensive Average Price Below Average Competitive Price Best Price Range Highest price given Individual prices Average price £ 6, 000. 00 £ 5, 000. 00 £ 4, 000. 00 £ 3, 000. 00 Lowest price given £ 2, 000. 00 £ 1, 000. 00 £ 0. 00 1 21 Copyright © 2007, Webmart Ltd. 41 61 81 Probability of obtaining a price in this region 101 121 141 www. printelligence. com

PRi. NTELLIGENCE™ Market based intelligence for the Print Industry Dummy data; index to plot price variability over time for 5 -6 common products Price variation for a given product (10. 000 16 pp, 130 gsm A 4 stitched) Highest price given £ 6, 000 £ 5, 000 Average price obtained £ 4, 000 Variance in price range £ 3, 000 Lowest price given £ 2, 000 £ 1, 000 £ 0 January Copyright © 2007, Webmart Ltd. February March April www. printelligence. com

The WEBMART® Low Cost Business Model – The Market Printing presses come in all shapes and sizes… Have you got the time to research it all?

The WEBMART® Low Cost Business Model Pan-European Procurement WEBMART® have been successfully producing work across Europe for over 7 years. To maximise our ability to reduce your costs, we have become the European Web offset specialists. Producing work in Prague, Belgium, France, Holland, Spain and Italy there is no more comprehensive database of printers anywhere. Our sole UK rights mean that we can sell capacity for central Europe that no-one else can offer. 14

The WEBMART® Low Cost Business Model – The Market Product Range – widest in the world Curve Represents AV. Order Value Range of products here makes the site “unique” and an entry point for most clients Competition Curve Service Offering PHYSICAL DIGITAL Gravure Image Archive Web Offset Design Litho Data Digital Support Flexo/Tampa/Thermography Screen/Letterpress/Coldset Full Media

The WEBMART® Low Cost Business Model Client chooses which price to take in the lowest cost v. lead time equation and FPM optimises the manufacturing delivery. Free. Print. Management. com™ is geographically blind unless clients choose otherwise.

The WEBMART® Low Cost Business Model – The Market Greater integration as order value declines to a point where there is no “unique information” created by WEBMART®, just re-purposed information from either suppliers or clients and our unique PRi. NTELLIGENCE insight. “Unique insight” created by PRi. NTELLIGENCE WEBMART W Client S C S C W Create information re-purpose information “Atoms” currently used (people!) migrates to “Digital” workflow to create the added value stream. The mapping will take place via i. WEBSMART

The WEBMART® Low Cost Business Model – 16 pp Spine Glued Example Should not be taking this work Focus for this printer 8 pp / high vol sheet Sales Discounting to detriment of Print company X 16 pp press Lazy/poor/relationship buyer 32 pp / 48 pp presses Price Index “Best” Market Rate 48 pp twin stream /64 pp X 10 K 100 K 200 K 300 K 400 K 500 K ØLines based only on investment decisions, by printer ØWorks exactly the same for products or any other market derivative ØNo printer can tell where their line is on this graph ØTaking this printer as an example …… ØThis represents the best possible price available in the market ØFor this printer to accept a job at this point, represents a huge discounting of cost rates 1 M

The WEBMART® Low Cost Business Model – The Market: Client Side CLIENTSIDE The dotted curve represents the amount clients are prepared to pay for a PM service/print spend…. and previous print expertise The solid line represents the self service line that Free. Print. Management. com™ offers as a low-cost substitute or the only PM offer The conventional Print Management serves this area well. The new Print Management 2. 0/ Free. Print. Management. com™ opportunity. Area where a hybrid PM offer works; the client chooses how much to self-manage & saves money accordingly £ 100 m 100% Existing print management solutions effectively covers only a fraction of the market- expensively at that… Print Spend ‘Served’ Line 0% 0 Williams Lea Communisis 0% WEBMART 95, 000 Volume of clients H H Associates Big PM - Medium size PM - Small PM Agencies/ Lifestyle Operators Beyond No PM only FPM

The WEBMART® Low Cost Business Model – The Market: Supply Side The dotted curve, as well as spend, it also shows the investment the supplier has to make in the account to get the 1 st order/the “bespoke” infrastructure and therefore the aggregate barrier to entry. The dashed curve represents Free. Print. Sales. com™ Direct sales effectiveness line. As a supplier it is uneconomic to serve all Freeprint sales opportunity. Area where hybrid sales works best. We can aggregate Best of breed here Into here as our “bundled” PM Service £ 100 m Reach curve for Specialist printers – the WM Advantage 100% Cumulative Market Coverage Print Spend ‘Served’ Line 0% 100% 0 0% Volume of Clients Strategic accounts – sell direct! - Complimentary sales channel Inflection point somewhere after which direct sales is no longer the most costeffective sales solution

The WEBMART® Commitment to the Environment Carbon Offsetting through the World Land Trust R&D in Green Print Management - production methods - chemicals - substrates - haulage routes and route optimisation - material carbon footprint “Green Optimization” for clients – Optimizing client print for environmental sustainability

The WEBMART® Charitable Trust 2007 Activities The WEBMART® Business School - Harar - Ethiopia. £ 18, 500 The Robin House Hospice – Balloch, Scotland £ 1000 North of England Children's Cancer Research Fund. £ 780 Shif Internet Cafe. Investment £ 2000

The WEBMARTEERS OUR PEOPLE & STYLE We attract, develop, train and retain the best people in this market. We have recruited specialists who are committed to the principle of a love of print and good service. We have developed some of the best account managers and IT programmers to ensure we offer the best Our Team are professional, knowledgeable and fun to work with.

WEBMART® Contact Points WEBMART® SOUTH Media Innovation Centre Wedgwood Road Bicester Oxon OX 26 4 UL Tel: +44 (0) 1869 321321 Fax: +44 (0) 1869 322322 WEBMART® NORTH Barnsley Digital Media Centre County Way Barnsley South Yorkshire S 70 2 HG Tel: +44 (0)1226 720720 Fax: +44 (0)1226 720721 WEBMART® SCOTLAND Brunel Building Scottish Enterprise Technology Park East Kilbride G 75 0 QD Tel: +44 (0) 1355 590590 Fax: +44 (0) 1355 590591 www. WEBMARTUk. com www. Free. Print. Management. com Rob Clark, Sales Director + 44(0) 7917 388356 rob. clark@webmartuk. com