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Lanina Lay's brand.pptx
- Количество слайдов: 13
. Presentation about Lay’s brand Prepared by Lanina Anna 2016
My aim is to tell you about Lay’s. I choose this brand because I like potato chips. 1) Briefly about history 2) Facts about company 3) Flavours which are popular in Russia 4) Strange flavours 5) Interesting facts about potato chips
In 1932, salesman Herman Lay opened a snack food operation in Dorset, Ohio… …Nowadays Frito Lay exports its products to 79 countries!
In 1965, Frito-Lay merged with the Pepsi-Cola Company to deside distribution problem.
Frito Lay’s Manufacturing about themselves:
The history of logo design:
Lay’s best-known slogan is «betcha can't eat just one»
Lay's in Russia has 3 ranges. Lay's: the traditional chip, Lay's Max: The thicker cut wavy style chip, and Lay's Strong: a Ruffles style chip that is also noted for "strong" flavors.
Lay’s announced on Friday that it will start selling its new chocolate-covered wavy potato chips next week at Target stores only. The limited-time chips will be sold for $3. 49 a bag, and will be available through the holidays — unless they’re popular enough to be sold continuously.
In the mid to late 1990 s, Lay's introduced a lower calorie baked version and a variety that was completely fat-free.
The potatoes used for Frito Lay’s potato chips are harvested from over 80 farms scattered across the USA. As part of the campaign, celebrates local farmers who grow potatoes for crisps Lay ‘s, Juniper Park Agency has placed in the underpass Chicago custom outdoor advertising. Campaign slogan reads "The potato chips for your grown closer than you think", and on the ceiling of the underpass set design, which imitates the potato tubers, breaking through the finishing tiles. Thus, the company is a manufacturer Frito Lay emphasis on the fact that for the preparation of Lay chips "s only used local potato, which grows directly from the Americans" under the nose "and" above the head. "
Lanina Lay's brand.pptx