Power Supplies Release comms pack Electronics Marketing 14

Power Supplies Release comms pack Electronics Marketing 14 th July 2009

Power Supplies release - overview Campaign Area Electronics NPI Release Title Power Supplies Release Date 15/07/09 Target Customer Group Electronics Design Engineers Offer Overview 7 key brands Over 400 new products Key technologies include: • Power over Ethernet • IP rated External Power Supplies • DC/DC converters • Embedded PSUs Key Message to customers RS has the broadest range of power supplies available in the market-place, now with over 1, 170 TRACOPOWER products

Power Supplies release – key ranges KEY RANGES INTRODUCED External Power Supplies Over 100 new products from leading brands Power over Ethernet Expansion of Po. E range, adding to midspan injectors and splitters Embedded Power Supplies 120 more power supplies added DC/DC Converters Over 200 new isolated and non-isolated dc/dc converters Key Selling Points • Products from the brand leaders that improve performance • Competitively priced • Available direct from stock Position vs. Competitors Larger range in these technologies than our competitors

Power Supplies release – Key Brands KEY RANGE INTRODUCTIONS FROM TRACOPOWER • over 200 new products across technologies Plus introductions from • Power-one, Recom, Emerson (Astec, Artesyn), Phihong, TDK Lambda And a new RS own brand range, increasing the RS own brand range to over 400 power supply products Key Selling Points • Complete ranges from all the brand leaders • With high quality RS own brand solutions at low prices

Power Supplies release – Communications mix ONLINE • New Power Supplies microsite • Landing pages for each technology • Featured products selection • Key brands search trigger • Entry banners on homepage and electronics landing pages • Email • Twitter feed and SEM activity to support OFFLINE TRACO press release issued 13/7 RS own brand press release for end July

Key Message Summary Why should customers buy their power supplies from RS? • It’s the best range in the market – better than all our competitors • With new products from all the leading brands that improve performance • We have the most complete TRACOPOWER range available directfrom stock • And have an expanded RS brand range giving high quality performance at low prices • All priced competitively to give real value for money

Further information • Campaign owners • Communications: Victoria Johnstone • Technical Marketing: Ivor Hunt • Product range: Tim Peberdy • Local marketing contact: