POP Action Plan Marketing Our Challenge How

POP Action Plan – Marketing: Our Challenge: How do we transform messages about physical activity and nutrition? Proposed action from Obesity Summit: (1) Formulate a social marketing campaign that sends the message “We want to be one of the healthiest counties in America. ”; (2) Research other cities who have seen success with their social marketing campaign. Agree 86% Objective (s): (SMART – Specific, Measurable, Achievable, Realistic, Time-based) To launch marketing and social media campaign for the overall P. O. P message by March 1, 2014. To assist and support P. O. P work groups in their marketing and action plans by their established deadlines. Actions Steps Broadly what will be done Develop Get to Your Healthiest Weight advertising using the state’s Healthiest Weight messaging, graphics Owner Who will do it? Resources Funding/time/people/materials Timeline By when? M/D/YYY format FDOH-HC staff Funding? Time: FDOH-HC – for obtaining quotes for billboard, bus, radio and print ads. Materials: graphic programs January 6, 2014 Create talking points for the state’s Healthiest Weight messaging FDOH-HC staff Time - TBD Materials: Health education sites December 2, 2013 Develop radio ad for marketing POP message vendor • FDOH-HC February 2014 Written communication to Mayor, County Commission, other municipalities, School Board about POP marketing messages to obtain buy-in POP members Time - TBD January 30, 2014 Team: Lead: Mary Jane Harrington Members: Sylvia Valentin, Felecia Brantley, Albert Coleman, Carrie Hepburn, Mandie Brokaw *Notes