Politics in the Digital Age Leveraging Online Tools

Politics in the Digital Age Leveraging Online Tools for Better Citizen Engagement XI International Seminar on Elections and Political Campaigns The George Washington University MPA Building, Jack Morton Auditorium Washington, DC March 16, 2010

First Radio President Coolidge 1923 – First President heard Hoover 1929 – President-Elect address Calvin Coolidge 1923 FDR 1933 – Golden Age of Radio, NBC national network: 37 markets Fireside chats Herbert Hoover 1929

First Television President Truman 1949 – Inauguration televised Eisenhower Dwight D. Eisenhower 1955 – First televised press conference 1955 Robert Montgomery, news extended to 30 mins 1956 – Emmy: Governor’s Award JFK 1960 – Kennedy-Nixon debates, 70 million viewers

Week of March 1, 2010 Broadcast TV Academy Awards (ABC) 23. 3 M American Idol (FOX) 13. 4 M NCIS (CBS) 11. 8 M Cable TV Hannah Montana (DISNEY) 3. 5 M WWE RAW (USA) 3. 3 M Spongebob (NICK) 2. 9 M Burn Notice (USA) 2. 7 M

First Internet President Clinton Nov 1995 – First WH. gov http: //clinton. nara. gov

White House 1. 8 – Launched March 2007

January 30, 2001

Chris Anderson: “The Long Tail” January 31, 2001 November 5, 2008

You. Tube: Campaign 2004

February 2005 - October 2006 You. Tube Oct 2008 – Surpasses Yahoo! as world’s #2 search engine

White House 2. 0 RSS Text Photos Audio Video

White House RSS

Google Gov Search

Twitter / Twitterfeed – September 2007

Barney. Cam

Government in i. Tunes

Platform and Content Sharing +

FY 2009 Budget

Social Media: From the Inbox to Ballot Box

Evolving Influence “One of the reasons we did so many of the David Plouffe videos was not just for our supporters but also because it was a way for us to get our message out without having to actually talk to reporters. … Increasingly by the general election very rarely did we communicate through the press anything that we didn't absolutely control. ” – Anita Dunn

Congressional staffers The average of congressional staff is 31. Here’s what they do: More than 90% are active online 90% use blogs to help determine constituent opinion 79% of Chiefs of Staff, 66% of senior policy advisers and 65% of LAs read blogs 72% watch videos online 65% use social networking sites 60% prefer to use online resources when preparing their Member for a vote Source: Edelman

Creating a Groundswell Through Social Advocacy

@Sen. John. Mc. Cain

Top Tweets

Top Tweets

MSM vs. New Media vs. CGC

Facebook Constituency

Facebook Constituency

Engagement Through Video

Political Video

Search 3 rd position in Google out of 340, 000 News Alerts

Scott Brown for US Senate (R-MA)

NASCAR Dot Gov?

White House 2. 0

White House Reality Check “Flagged”

Future of Dot Gov

Mobile 2000 Slow, stationary connections built around my computer 46% adults, 5% broadband, 0% wireless, 10% use cloud, 50% cell phone 2008 Fast, mobile connections built around outside servers /storage 75% adults, 94% teens on Internet, 60% broadband at home, 54% connect wirelessly, 53% use cloud, 85% cell phone Pew Research, Lee Raine, June 2009

Mobile Growth

Mobile Giving $5 M raised in first 36 hours Approximately $140 k per hour As word spread, pace quickened to $300 k per hour

mobile. whitehouse. gov

Online Community Engagement

Contact Info David Almacy Senior Vice President Edelman | Digital Public Affairs Washington, DC (202) 326 -1706 David. Almacy@edelman. com Twitter @almacy http: //Capital. Gig. com