Policies – Who needs them? Web Standards November 17, 2010
Policies – Who needs them? • Policies communicate "what" action or conduct is expected of individuals in defined or general circumstances.
Policies – We need them • Policies express values. • Policies answer, “is it ok if I do or don’t take a particular action. ”
Policies – We need them • UCSB policies support UCSB's research, teaching, public service and operational objectives, within UC policy and Federal and State law.
Policies – Which Ones? Web Standards Guide – Created by the Web Standards and Content Working Group (WSG) http: //www. ucsb. edu/webguide/
Policies – Which Ones? Within the Web Standards Guide, see Policy Compliance http: //www. ucsb. edu/webguide/policies. shtml
Web Standards – Policy Compliance • • Advertising – Use of UCSB Name Images Copyright Protection Electronic Information Security Privacy Notification Statement Terms of Use and Third Party Links Stewardship of data – online applications
Policies – Which Ones? • All UCSB policies can be found online at http: //www. policy. ucsb. edu/
Advertising & UCSB’s Name What’s in a Name? Your creations present UCSB to the world
Presenting UCSB With the current pressures to find new revenue streams, it’s exceedingly important to know what’s permissible and what to avoid.
Advertising University’s Image and Name
Presenting UCSB True or False • Posting advertising on your academic department’s primary Web page to generate new revenue is a great way to earn income for my department
Presenting UCSB Online Advertising Guide When you can/can’t advertise and why http: //www. policy. ucsb. edu/policies/advisory-docs/advertising-guide. pdf
Presenting UCSB Advertising Generally, commercial advertising isn’t permitted from academic sites.
Presenting UCSB Advertising Why isn’t it generally permitted? § Tax liabilities (unrelated business income) § Education Code restrictions on how our name is used and with whom it’s affiliated § University mission and use of resources § Public perception, and § Image
Presenting UCSB However, advertising may be permitted on: Extra Curricular Web Sites, such as Athletics For more information see: The UCSB online advertising guide www. policy. ucsb. edu
Affiliating UCSB True or False • It’s ok to display a vendor’s logo on your department’s Web site
Affiliating UCSB Acknowledgements § It’s great to thank ZZ for sponsorship § It’s appropriate to list ZZ as a sponsor
Affiliating UCSB Acknowledgements Acknowledging sponsors is different from advertising. – No action commanded, contrasted with “Buy XX. ” – No endorsement or value statement, contrasted with “YY is the best…”
Affiliating UCSB Great examples of displaying sponsorships Career Services http: //career. ucsb. edu/ CNS Conference Sponsors http: //www. cns. ucsb. edu/nanoconference/ Economic Forecast Project http: //www. ucsb-efp. com/Sponsorship/
Presenting UCSB ü Refer to policy: www. policy. ucsb. edu ü Check the Advertising Guide and Matrix www. policy. ucsb. edu ü Contact policy@ucsb. edu
Use of the University’s Marks True or False • The UCSB seal should be posted on your faculty’s personal Web site
Use of the University’s Marks What governs the use of UCSB’s name and marks? § California Education Code § Use of the University’s Name Policy § Use of the University’s Seal Policy § Use of University Letterhead Memo www. policy. ucsb. edu
Use of Images or Intellectual Property If the copyright doesn’t belong to the university and your use isn’t “Fair Use, ” you must obtain written permission to display another’s image or property.
Use of Images or Intellectual Property To request permission to use photographs, film, or music use: “Release & License to Use Photograph, Film, and/or Music” http: //www. busserv. ucsb. edu/Forms/rm/Rel_Licto. Use. Photo. pdf To request permission to use images of identifiable individuals, their names, or voices use: “Release & License to Use Image, Name, and /or Voice” http: //www. busserv. ucsb. edu/Forms/rm/Rel_Licto. Use. Image. pdf
Use of Images or Intellectual Property If the University owns the copyright, as a courtesy, ask permission to use another person’s art, photography, et al.
Use of Images or Intellectual Property True or False • You have the right to post images of your department staff on your staff resource page • You don’t need permission to include on your Web site or department publication a photo of an individual taken at a public function
Copyright The standard copyright statement to post on Web pages is: Copyright (c) 2010 The Regents of the University of California, All Rights Reserved
Copyright § Protects UC’s ‘marks’ and your posted material § If you don’t copyright your posted pages/materials, because it’s online, it’s generally assumed the material is part of the public domain
Copyright UC Copyright Education Web site http: //www. universityofcalifornia. edu/copyright/
Terms of Use the terms of use statement as is or extract from it to fit your specific needs. http: //www. policy. ucsb. edu/terms_of_use/index. php
Terms of Use University of California, Santa Barbara Copyright © 2008 -09 The Regents of the University of California, All Rights Reserved. UC Santa Barbara, Santa Barbara CA 93106 -6105 Site Information • Terms of Use Last Modified 10 -apr-10
Terms of Use § Informs site users of our commitment to the stewardship of their information § Provides a generic statement to hold site users accountable for Unauthorized Use of Data/Online Applications
Terms of Use § For a complete list of what is included in the Terms of Use statement see http: //www. policy. ucsb. edu/terms_of_use/
Representing UCSB How you collect, display and protect data reflects on the University
Web Site Privacy Notification If you – Collect Personal Information from Site Visitors – Collect General Information from Site Visitors ü Read UCSB Advisory on Privacy Notification http: //www. policy. ucsb. edu/policies/advisory-docs/privacy-statement-advisory. pdf ü Add Privacy Notification Statement to your Site http: //www. ucsb. edu/webguide/privacy-notification. shtml
Information Stewardship If you – Collect, maintain, use, and/or disseminate information about individuals üKnow your stewardship responsibilities http: //www. ucop. edu/ucophome/policies/bfb/rmp 8. html#D
Information Stewardship ü Include the following statement on the login page of any UCSB online application that gives access to user data: "This is official University of California Santa Barbara information. Access to, disclosure of, or use of this information without appropriate authorization may result in disciplinary action and/or criminal prosecution. See UCSB Rules of Conduct (Adapted from BFB-RMP-8 Exhibit D). " Resources: Civil Code Section 1798. 55– 1798. 57
Information Stewardship Student Records § "Policies Applying to Campus Activities, Organizations, and Students, Part B, Policies Applying to the Disclosure of Information from Student Records. ” § “Student Records – Disclosure of Information” and “FAQ”
Information Stewardship Health Information UCSB Implementing Guidelines for UC Health Insurance Portability And Accountability Act (HIPPA) Privacy Policy
Information Stewardship University Information § UC Business and Finance Bulletin IS 3, “Electronic Information Security” § SB 1386 and AB 1298 Guidelines for UCSB (Reporting security breach of restricted information)
Information Stewardship University Information § Business and Finance Bulletin RMP 7, “Privacy of and Access to Information” § Business and Finance Bulletin RMP-8, “Legal Requirements on Privacy of and Access to Information” § “Rules of Conduct for University Employees Involved with Information Regarding Individuals” § UC Protection of Personal Information
Information Stewardship Other Information Technology Policies and Resources § “UC Electronic Communications Policy” (ECP) § “UCSB Interim ECP Implementing Guidelines” § UC-Information Resources & Communications (IR&C) § UCSB-Office of Information Technology (OIT)
Policies – Where are They? Where can you find: § Policies you need, § University Web Standards to facilitate presenting the University excellently, § How to respond when you receive questions about advertising, using images, stewardship, et al.
Policies – Where are They? University of California, Santa Barbara Policies and Resources http: //www. policy. ucsb. edu/ policy@ucsb. edu
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