Policies for a Sustainable Development of the Hong Kong Film Industry Joseph M. Chan Anthony Y. H. Fung Chun Hung Ng
Introduction § Strategic importance of the film industry to Hong Kong § The decline of the Hong Kong film industry § Key question: What is to be done to reinvigorate and establish the Hong Kong City Cinema?
Decline of HK Film Indusry 1993 2007 Number of local films released 242 50 Box office of local films HK$ 1, 133 million 220 million Number of foreign films released Box office of foreign films HK$ NA 181 406 million 831 million
Methods § Multiple methods: l l l documentation analysis case studies: UK, SK, China in-depth interviews with movie practitioners, experts and government officials
Approaches § Historical overview of the Hong Kong film industry and film policy § Assessment of the strengths and weaknesses of HK film industry § Learning from the experiences of UK and South § Assessment of the China market § Setting out the policy recommendations for the Hong Kong Government, the film industry and other parties
Policy Recommendations 1 § For the geo-linguistic, geo-cultural and global markets l l Greater China East Asia Southeast Asia, the United States and other parts of the world
Top ten box office movies in China 1994 -2006 Rank Film Title Box Office (RMB, in Millions) Year Country of Origin 1 Titanic 396 1998 US 2 Hero (英雄) 242 2002 China, HK 3 Curse of the Golden Flowers (满城尽带黄金甲） 230 2006 China， HK 4 House of the Flying Dagger (十面埋 伏) 141 2004 China, HK 5 Kung Fu Hustle (功夫) 136 2004 China HK 6 The Promise 無極 135 2005 China, HK, Japan, SK 7 Banquet (夜宴) 130 2006 China 8 Pearl Harbor 105 2001 US 9 Fearless （霍元甲） 103 2006 China，HK 10 A World Without Thieves (天下無賊) 102 2004 China， HK
Policy Recommendations 1 § Aiming at the China and Guangdong markets l A proven market l Co-productions l CEPA l Censorship l Guangdong/Pearl River Delta Market l The role of the SAR government • Lobbying Beijing to enforce CEPA faithfully, for greater autonomy • Soliciting the support of the HKTDC and the Government’s overseas offices in promoting HK movies and generating overseas market reports • Crackdown on piracy l The role of the movie industry • Expanding exhibition and distribution network in China • Have faith in the urban sensibilities of Hong Kong
Policy Recommendation 2 § For quality productions l The central importance of movie scripts l Story-telling techniques § Replacing monoculture with diversified productions § For a film culture l Promoting an appreciative and critical culture l The HKFDC should promote film criticism, recognize the achievements of movie practitioners, and make good movies readily accessible online to the public l Film appreciation and criticism should also be incorporated as part of the secondary school curriculum. § Taking strong actions against piracy
Policy Recommendations 3 § Strengthening the Hong Kong Film Development Council l To serve as a coordinating agency for promoting Hong Kong movies l To use its global networks to gather market information for the HK film industry l To rationalize the system by which the film industry receives feedbacks about itself. l To place emphasis on small-budget and medium-budget films l To enlarge the audience for the small-budget movies l To commission script writing through a review process
Policy Recommendation 4 § § For a Steady Supply of Talent The power of the Beijing Film Institute The rise of the South Korean film industry The need for a film academy with an emphasis on the key areas of scriptwriting, directing and producing § The film academy and other film programs should take the measures needed to make Hong Kong a place of exchange in film culture
Concluding Remarks § The film policy of Hong Kong should form an integral part of a larger policy dealing with cultural industries. § Time is not on the side of the Hong Kong movie industry. A concerted effort is required. § The Hong Kong Government, among others, has to demonstrate focused commitment and a heightened passion for an industry that is so important to the city’s economy and culture.
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