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History of The Conversation Project and Conversation Ready Review of current Conversation Ready principles History of The Conversation Project and Conversation Ready Review of current Conversation Ready principles and innovative testing of the Pioneers Sponsors over the past year Details of Conversation Ready Health Care Community Next steps

“A new national survey released by The Conversation Project reveals that while more than “A new national survey released by The Conversation Project reveals that while more than 9 in 10 Americans think it’s important to talk about their own and their loved ones’ wishes for end-of-life care, less than 3 in 10 have actually held these sorts of discussions. ” September 18, 2013

National media campaign to support having all people’s end of life wishes expressed and National media campaign to support having all people’s end of life wishes expressed and respected Uses social and traditional media Website and tools to help people get started Working with employers, hospitals, faith-based groups Change culture around end-of-life conversations in America (and beyond)

Participation in a vigorous and innovative learning community Coaching to accelerate rapid-cycle testing of Participation in a vigorous and innovative learning community Coaching to accelerate rapid-cycle testing of the change package Peer-to-peer learning with colleagues around the country (and hopefully around the world) Teaching from expert faculty

Committed Senior leadership support Dedicated project team able to test at the frontline IT Committed Senior leadership support Dedicated project team able to test at the frontline IT representation on team Commitment to join one in-person (in Boston in the spring of 2014) and two virtual Learning Sessions Participation in monthly calls Data sharing Program Fee: $12, 000 plus travel to in-person meeting