Photo wallpapers Banev Gleb Rudaya Kseniya
Product Description • Our company produces a unique product – photo wallpapers. The commodity of our company is based on safety material. Each item conforms consumers’ demands: of any size, form and preference.
• • Organizational form: Partnerships Reasons: Reliability of consumers We share the risk, responsibility and work. Partners provide support and motivation Shared cost of start-up Shared business risks and expenses
Organizational Structure
Market analysis • Trends: Market trend increase due to the fact, that the biggest part of population becomes more and more attentive to their houses because of dream of the ideal place for living.
Estimated industry sales Основной 3 D wallpapers with photo Основной wallpapers Основной 2011 2012 2013
Supply and demand Price Demand Supply 600 r 15000 Quantity
Competitors K&G SUN studio Decomat Quality 5 5 4 Price 5 4 4 Service 5 4 3 Packaging 4 5 5 Promotion 4 4 4 Location 5 5 3
Production plan • 1. We have already rented the accommodation and bought all materials for decorating. We need to buy printing machine, dispenser and air conditioner. • 2. For our business we are going to buy paper in the Internet, because it is really useful and fast to do. Our principal supplier is the site: http: //www. bornspb. ru/catalog/111598. html. We have chosen this site because of easy service and reasonable price. According to our plan we are going to purchase 23 rolls of especial paper for producing photo wallpapers every month and 15 l. of ink (black and colorful). Every month we are going to spend 71589 rubles on materials. Volume of production=1000 m 2.
Geographic location • Our shop is located in the Leninskiy street. This street is resided between two main shopping centres in Kaliningrad. It means that a lot of inhabitants which visit these centres will exactly come across with our shop.
Pricing expenses 1 year salary 480000 transport 240000 communication 129600 rent 720000 annual depreciation 78000 advertisement 50000 paper ink total 1003968 378000 3079568
• Production = 12 000 m 2 • Cost of production = 3079568/ (1 000*12) = 256, 6 r/m 2 • Market-price = 550 -650 r/m 2 • Cost = 600 r/m 2
SWOT
USP • Special offer of our company is 3 -dimensional printing that differentiates us from other firms. There are few enterprises which produce offers like this. But our company offer good value for money.
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