Phaser EX 7750 High Performance Network Color Server

Phaser EX 7750 High Performance Network Color Server and Printer

Agenda § Phaser EX 7750 Overview § Standard & Optional Configuration § Fiery Features and Options § EX 7750 Positioning § EX 7750 Marketing § Summary

Phaser EX 7750 Overview A high performance server for driving midrange color printers, the EX 7750 is optimized for… Utilizing high-speed network communication protocols Processing and printing of graphics-intensive color pages

EX 7750 Target market § What’s so special about EX 7750? • Fast performance, Fiery coherent workflow, scaleable for Graphic needs, imposition capability § Who will want to buy EX 7750? • Color intensive offices, CRD, Graphics user, Quick & franchise print, Docu. Color 57 xx, Docu. Color 12 with Fiery workflow § What applications is it used for? • Presentations & reports, brochures, proofing, personalized mailer/flyers, packaging design, catalogues, point of sale posters/signage, press kits, short run production

Market Segmentation- Color Personal Small Workgroup Department Production Prepress Commercial Printer All Color Design Agency Digital Print Specialist Ad Agency Creative Frequent Color Occasional Colur Quick Printer Marketing Sales In-Plant Print Shop Line of Business Personal Color. Centric Production Small Copy Shops Color. Enabled General Office Legal Administration Graphics Data Center No Color Monochrome Low Moderate High Monthly Volume Info. Trends – CAP Ventures © June 2004

What is a Phaser EX 7750 System EFI RIP provides: • EFI workflow environment • EFI Command Workstation • Available FACI • EFI color tools (Color Wise, Spot-on, and Trapping) Phaser 7750 Printer Client USB 2. 0 EFI Workflow Ethernet Phaser controller provides: • Conduit to print engine • Front panel control EX 7750 Fiery RIP Client has: • EFI Driver • Command Station

Market Requirements § The product will address customers who want to continue to use the EFI workflow but only need the printing function. § The product will be customer installable, no need for a rigger. § It will support 2 configurations, the 7750 GX and 7750 DXF. § It will not be upgradeable to a MFP.

Standard Configuration § Intel Celeron P 4 CPU @ 2. 0 GHz § Windows XPe Operating System § 256 MB DDR SDRAM § 60 GB HDD § Internal DVD-CDRW drive § Fiery System 5. 5 software

Fiery Features § Fiery System 5. 5 software includes: • Fiery Color. Wise® Pro Tools • Free Form 2 - Variable data solution • Fiery Driver™ 2 • Fiery Web. Tools™ • Fiery Net. Wise™ § EFI Command Work. Station™ 4. 2 § EFI Command Work. Station™ LE 1. 0 (For Mac Users)

Fiery Color. Wise Pro Tools § A powerful in-RIP color management system offering all the tools you need to keep quality up, costs down § Designed for standard & expert level users

Color. Wise Features § Profile Manager § Color Editor § Calibrator § PANTONE Matching

Color. Wise Features (cont. ) § Full simulation with output Grey Component Removal (GCR) § RGB Separation § Visual Color Cal

Color. Wise Features (cont. ) § Post-RIP calibration § Image Smoothing § Support for new calibration devices Image Smoothing

EX 7750 VI Solutions Fiery Free. Form 2 • Ideal for direct mail with versioning requirements • Produces customized and personalized color output adding extra impact to marketing materials • Allows for text only changes or sophisticated photos and graphics Welcome [customer name] to your dream vacation!

Fiery Driver 2 § Fiery Driver 2 is a user- friendly interface designed to simplify printing by providing: • User customizable shortcuts to common printer settings • Job Monitoring feature • Printer Status feedback* • Mixed media support* • Booklet making support* • Pop-Up Menu Information • Automatic driver updates • Drag & drop watermark editing *Availability is OEM printer dependent

Web. Tools § Utilities for remote workflow management § Capabilities similar to Command Work. Station § Provides accessibility to job control options § Support for a wide variety of platforms § Easy network access

Command Work. Station 4. 2 Active Jobs Window: Activity Window: View & manage live print jobs View spooling, processing, printing Print Jobs Window: View completed print jobs Archive, Free. Form and Job Log tabs Features § Customizable interface § Simplified server connection § Connect to 5 + servers § Enhanced preview tools § Build/merge jobs in any direction § Advanced search/find functions

Command Work. Station 4. 2 Interesting Features • Mixed Media Support • Free. Form Master Preview • Booklet Maker Option

Command Work. Station LE 1. 0 Centralized print job management for Apple OS X Macintosh environments § Manipulate and manage jobs and job settings § Thumbnail and full screen preview § Display, save, print, or delete the job log § Download jobs directly to the Color Server

Command Workstation Features Spot-On § HKS + Toyo + DIC spot colors support § Auto trapping

Optional Accessories § Fiery Advanced Controller Interface (FACI) § Server Stand § Fiery Impose 2. 5™ Software § EFI Color Profiler ES 1000 § Calibration Device Support • X-Rite DPT 32 HS

EFI Impose v 2. 5 (optional) § Edit & assemble entire document before RIPping § Supports Adobe’s PDF workflow by allowing previewing and editing at the postscript level § Features: • • Late editing Enhanced templates Gang Up Unique Collate Support for mixed page sizes

EFI Color Profiler ES-1000 Option § A turnkey application that enables the creation of ICC profiles for the Phaser EX 7750 § Client-based kit that includes the EFI Spectrometer – a fast, hand held, color measurement device § Can be used as a densitometer to measure the day-to-day fluctuations of printer inks and toners ES-1000

Options and Accessories Common Options (w/ EX 3535) Part Number § FACI KIT (15" Flat-Panel LCD Monitor, Keyboard, Mouse and documentation) § Workstation Stand with Casters (furniture) § ES-1000 Spectrophotometer/Color Profiler § X-Rite DTP 32 HS Densitometer Kit Xerox 098 N 01272 098 N 01673 301 N 11000 098 N 01739 Unique Options for the EX 7750 § EFI Impose v 2. 5 Imposition Software § FACI Enablement Kit (SW USB dongle) 097 N 01455 097 N 01453

Product Positioning Workgroup Size EX 3535 Graphic Arts and High Volume Printing Plus Finishing Over 30 11 - 30 Phaser 7750 Office Arts / Graphic Arts 6 - 10 Phaser EX 7750 Graphic Arts 1 -5 <10 10 - 50 51 -100 Organizational Size Over 100

Price Positioning Proposed Pricing Positioning 30000 18 $27, 000 16 25000 20000 12 $17, 899 10 15000 13000 10000 5000 9000 $7, 899 8 6 4 5000 2 0 0 7750 EX 7750 DC 3535 Product AMPV Price CPP Cost per page Price and AMPV 14

Print resolution and speed Print mode / Controller (DPI / LPI) Standard mode 600 x 4 Bit NEW Enhanced gloss mode 1200 X 1200 DPI 190 LPI Letter/A 4 Simplex Letter/A 4 Duplex Tabloid/A 3 Simplex Tabloid/A 3 Duplex 35 / 35 PMM 28 / 28 PPM 17 / 17 PMM 13 / 13 PPM 22 / 22 PPM 18 / 18 PPM 11 / 11 PPM 8 / 8 PPM

Competition • Ricoh- Currently has the 3850 C with integrated Fiery Print Controller. New CL 7100 printer expected in Q 1 of 2005. • Canon 3200 P is a 32 / 32 PPM with EFI Rip and has similar price / performance competitive • HP- The EX 7750 will compete directly against the future HP 9500/EFI Best configuration. (Q 2/Q 3 2005) • OKI- It will also compete against the OKI next generation printer (9600) that will also offer an EFI embedded controller. anticipated (Q 2? 2005)

Phaser EX 7750 Summary § Fast, dependable output § Professional, award winning color quality § Additional optional tools with Impose 2. 5 and EFI Color ES-1000 Profiler Kit § Consistent EFI interface look and feel with other Xerox systems