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Persuasive Techniques How to convince people to do what we want them to do!!!!
Three General Approaches to Persuasion § Character-Using the character of certain individuals as those that recommend a product. We believe in the people, we believe in the products. § Logic/Logos- Using facts that are aimed at our minds. One cigarette company says its cigarettes have only 9 mg. tarcompared ot 10 mg. of tar. § Emotional/Pathos- Using scenes, sayings , etc. that appeal to our emotions.
NAME THAT PERSUASIVE TECHNIQUE
Propaganda § The word propaganda refers to any technique that attempts to influence the opinions, emotions, attitudes, or behavior of a group in order to benefit the sponsor. Uses bias. The techniques of propaganda are used every day, in the military, in the media, in advertising, in politics, and in all sorts of human relationships.
Loaded Words § New and improved § More § Great
Slogans § Subway …Eat Fresh § Applebees…eatin Good in the neighborhood § Chuckee Cheese. . Where a kid can be a kid. § Mc. Donald’s… I’m Lovin it
Repetition, Repetition § Repeating a word or phrase throughout your writing. § Example-Hunger. It affects all of us at some point in the day. Hunger. Our growing bodies need fuel to help us function. Hunger. It is keeping many of from achieving our best in school.
Rhetorical Question § Using a question to get the reader’s attention and focus the purpose. § Example-Do you like the sound of your stomach growling?
LOGOS (Appeal to Logic or Reason)
Slanting/Inclusion or Avoidance of particular facts-Uses data, statistics polls, surveys, and appears scientifically feasible. §“ § Fifty people in a taste test preferred Fizz Drink to the best-selling brand. ” § Uses research to support writer’s point of view.
Expert Opinion § Using quotes or statements from a person considered to be an expert on the topic. § Example-Sally Jones, the health inspector, said after her visit to our cafeteria, “You have wonderfully clean facilities and you use fresh ingredients. ”
Appeal to Tradition § The manufacturer says to the consumer, “We have made the best product for over 100 years. ” Experience is the key.
Ethos (credibility or character of product)
Snob Appeal –Opposite of Humility…says only the privileged can use this product § “ Of course Crème de la Crème Shampoo costs more than other shampoos. But it’s not for everyone. It’s for special people who deserve only the best. ”
Testimonial/Appeal to Authority/A Movie Star or Famous Person Endorses the product § Tye Pennington of Extreme Make-over says, “Kleanco Vacuum Cleaners are the best vacuum cleaners made. ”
Symbol or Character Appeal § Companies create a wellknown symbol or character to advertise their product.
Pathos (Emotional Appeal)
Emotional Appeal § Using details to create an emotional response from the reader (pity, disgust, fear, anger, etc. ) § Example-When you skip a meal, your body begins converting energy into fat in an effort to keep you from starving. Students would skip fewer meals if food they like was served.
Name Calling § “Don’t vote for my opponent. He’s a no-good, beadyeyed rat!!” § “Vote for Hardy. He’s a miracle-worker!”
Bandwagon-join the majority § “Vote for Patty Wilson. Everyone else in our class is going to vote for her.
Eye and Nose Appeal § A product appeal to a person’s sense of smell and sight
Youth Appeal § The product will make consumers look or feel or act younger
Happy Family Appeal § If you buy this product your family will love you forever
Loaded Language that appeals to emotions rather than reason “This will be a life changing event. ”
Humility/Plain Folks-take a humble approach and does not brag § “I don’t claim to have all the answers. But, I’m willing to true my best to solve our problems. ” § “Good ol’ boys like us believe in plain good Quality items”
Romantic appeal § Consumers will be goodlooking, romantic or sexy if they use this product.
Image Appeal § Targets a certain groups image…Hunters-Camouflage