Persuasive Devices in Ads
Bandwagon • This persuasive technique attempts to make you believe that everyone is using this product, so you should too. • Bandwagon makes people buy the product because they want to fit in or they believe that if everyone else uses it, then it must be good.
Testimonials • This persuasive technique uses a celebrity to try to influence you to buy the product. • Testimonials influence the reader/viewer to transfer the respect their feel for the celebrity to the product.
Testimonial
Statistics • This persuasive technique uses numerical information and percentages in order to show the effectiveness of a product or how popular it is.
Name Calling • This technique often compares a product or a company to another to try to convince you to use only their product/organization • .
Appeal to Fear • A "Fear Appeal" is a message designed to elicit fear in an attempt to persuade an individual to pursue some predefined course of action
Loaded Words • This persuasive technique uses glittery or attractive words to make you think a product is special. • These words are appealing to our emotions, but vague. • Examples: • honor, peace, happiness, prosperity, freedom • Virtually, more, new • Low fat, better, pride • New, fresh, pure
Humor • Humor is used to make people remember a product due to the funny commercial or ad. It equates the product with a good mood or feeling.
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