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Perspectives from two UK institutions Stephen Town University of York, UK Lib. QUAL+ Exchange Perspectives from two UK institutions Stephen Town University of York, UK Lib. QUAL+ Exchange Florence, 2009

Outline • Lib. QUAL+ and culture • Lib. QUAL+ at Cranfield • Lib. QUAL+ Outline • Lib. QUAL+ and culture • Lib. QUAL+ at Cranfield • Lib. QUAL+ at York

Key issues for engagement & action • Basic assumptions – Don’t ask questions you Key issues for engagement & action • Basic assumptions – Don’t ask questions you don’t want to know the answer to – Don’t waste time seeking data on things you aren’t going to fix • Minimum cultural requirements – – – Willingness to listen Ability to understand the data Permission to act Structure for action Methodology for action

Cranfield University Cranfield University

Context and culture • DCMT Library part of a contract for education between University Context and culture • DCMT Library part of a contract for education between University & UK Mo. D • Quality paramount • Management & leadership education • Formal quality initiative since 1993 • Performance culture (and skills) • Supportive leadership and culture

Further analysis conducted at Cranfield • Campus library results – Results notebook recreated for Further analysis conducted at Cranfield • Campus library results – Results notebook recreated for each campus library • • Results by discipline Comparisons between Ph. D and Masters students Exploring specific issues Detailed analysis of comments (time consuming++) Longitudinal analysis Internal benchmarking External benchmarking – SCONUL & ARL average – Peer-to-peer

Overall CU Results 2007 Overall CU Results 2007

Two Campus Results from CU, 2007 Two Campus Results from CU, 2007

DCMT Results 2007 Superiority Mean Desired Rank ID Question Text IC-1 Making electronic resources DCMT Results 2007 Superiority Mean Desired Rank ID Question Text IC-1 Making electronic resources accessible from my home or office -0. 79 3 IC-4 The electronic information resources I need -0. 73 1 IC-2 A library Web site enabling me to locate information on my own -0. 72 5 IC-8 Print and/or electronic journal collections I require for my work -0. 62 2 IC-6 Easy-to-use access tools that allow me to find things on my own -0. 58 5 IC-3 The printed library materials I need for my work -0. 56 6 LP-1 Library space that inspires study and learning -0. 56 16 LP-2 Quiet space for individual work -0. 54 18 IC-5 Modern equipment that lets me easily access needed information -0. 50 7 LP-4 A haven for study, learning, or research -0. 39 15 IC-7 Making information easily accessible for independent use -0. 32 4 AS-5 Library staff who have the knowledge to answer user questions -0. 09 10 AS-9 Dependability in handling users' service problems -0. 06 11

DCMT Results 2007 Superiority Mean Desired Rank ID Question Text LP-3 A comfortable and DCMT Results 2007 Superiority Mean Desired Rank ID Question Text LP-3 A comfortable and inviting location 0. 00 14 AS-1 Library staff who instill confidence in users 0. 04 12 LP-5 Space for group learning and group study 0. 07 19 AS-7 Library staff who understand the needs of their users 0. 09 11 AS-4 Readiness to respond to users' enquiries 0. 18 1 AS-8 Willingness to help users 0. 22 9 AS-6 Library staff who deal with users in a caring fashion 0. 38 13 AS-3 Library staff who are consistently courteous 0. 40 8 AS-2 Giving users individual attention 0. 41 17

Computer Science Business & Management Computer Science Business & Management

Making electronic resources accessible from my home or office Making electronic resources accessible from my home or office

Comments 2006 • • 205 Comments received overall Results grouped by topic Topics standardised Comments 2006 • • 205 Comments received overall Results grouped by topic Topics standardised year-on-year Catalogued by: – – – Dimension Discipline User group (Undergrad / Postgrad etc. ) Sex Age

Comment Analysis Comment Analysis

Highlighting Issues The only element that needs some work is the ability to interrogate Highlighting Issues The only element that needs some work is the ability to interrogate library resources from remote desktops. Postgraduate Computing & Information Technology DCMT Library 31 - 45 Male Full-time Academic Staff Electrical Engineering DCMT Library The new web page of the library (electronic access 31 - 45 Male to various journals) is not as good or as easy to use as before. Does not apply / NA

Year-on-Year Change Year-on-Year Change

Changes over the years Changes over the years

Internal Benchmarking Internal Benchmarking

External Benchmarking External Benchmarking

Peer-to-Peer Benchmarking Peer-to-Peer Benchmarking

Actions: Electronic Developments Information skills training • Information Literacy outcomes received the lowest score Actions: Electronic Developments Information skills training • Information Literacy outcomes received the lowest score in the 2003 survey Action: • New Information Literacy project to provide software based tutorial to help students with IL, specifically to aid our distance learners Access to electronic resources • Our Web site and providing electronic access to resources were seen as major opportunities for improvement Action: • Developing a new library Web site, replacing 6 static html pages with a portal.

New Web Site From: To: New Web Site From: To:

Results of Actions – Information Literacy Question Mean +/- 2003 2005 The library helps Results of Actions – Information Literacy Question Mean +/- 2003 2005 The library helps me stay abreast of developments in my field(s) of interest. 5. 98 6. 04 +0. 06 The library aids my advancement in my academic discipline. 6. 65 6. 68 +0. 03 The library enables me to be more efficient in my academic pursuits. 6. 65 6. 76 +0. 11 The library helps me distinguish between trustworthy and untrustworthy information. 5. 22 5. 67 +0. 45 The library provides me with the information skills I need in my work or study. 5. 72 5. 95 +0. 23

Results of Actions – Access to electronic resources Question Superiority +/- 2003 2005 Easy-to-use Results of Actions – Access to electronic resources Question Superiority +/- 2003 2005 Easy-to-use access tools that allow me to find things on my own -1. 36 -0. 93 +0. 43 Making electronic resources accessible from my home or office -1. 34 -1. 26 +0. 08 A library Web site enabling me to locate information on my own -1. 11 -1. 13 -0. 02

University of York University of York

Context and culture • Large traditional Library • Broad and flat University structure • Context and culture • Large traditional Library • Broad and flat University structure • Progressive and excellent institution, but cautious • SCONUL survey every two years • Strong project management, but bureaucratic, hierarchic style with concerns about change

Summary of results • • • 990 responses (20% response rate) 560 = UG Summary of results • • • 990 responses (20% response rate) 560 = UG 253 = PG 110 = academic staff Largest % from History, English, Language and Linguistics and Politics.

Radar Graph: University of York Radar Graph: University of York

Zones of Tolerance Zones of Tolerance

Benchmarking • York is generally lowest or 2 nd lowest across all aspects against Benchmarking • York is generally lowest or 2 nd lowest across all aspects against seven chosen comparators (3 UK; 4 US) • Lowest in the group on information literacy • Results for academic staff are the worst in the group

Comparisons with 2004 results • Most significant improvements on: – Space for group study Comparisons with 2004 results • Most significant improvements on: – Space for group study and group learning – Readiness to respond to user enquiries – Giving users individual attention • Most significant decline on: – Quiet space – Haven for study and learning – Printed library materials • Slight improvements on information literacy outcomes and general satisfaction

Undergraduate radar graph Undergraduate radar graph

Postgraduate radar graph Postgraduate radar graph

Academic radar graph Academic radar graph

Comparison across user groups Comparison across user groups

Electronics – radar graph Electronics – radar graph

Electronics – zones of tolerance Electronics – zones of tolerance

History – radar graph History – radar graph

History – zones of tolerance History – zones of tolerance

Politics – radar graph Politics – radar graph

Politics – zones of tolerance Politics – zones of tolerance

Comments on Information Control • “The libcat website is difficult to find usable information. Comments on Information Control • “The libcat website is difficult to find usable information. Frequently it returns results that are blatantly incorrect, and others that don't match the title I'm searching for. ” (Computer Science) • “Access to online journals is difficult, needing to go through Athens and various portals to gain access, and not all journal resources are available. Making this available to off-campus users would be beneficial. (Considering my course length is 5 years, and I only have easy access to the library in my first year being on campus. While I've been off-campus for the majority of my course it makes using the library difficult. Most journals require access from the campus network, and this is problematic). ” (Computer Science)

Comments on Library as Place • “It’s often noisy and its an uninspiring location Comments on Library as Place • “It’s often noisy and its an uninspiring location that doesn’t make me want to remain in the Library to study” (Medieval Studies) • “There areas of the library that are far too noisy. Often, it is only a few selfish students that cause the problem. Generally the RBL is reasonable. However there is a problem when groups of students work together on one table. I am aware that there are facilities for group study. However this seems to be ignored by students” (Law)

Overview – all users • Areas of greatest weakness: – – – Printed library Overview – all users • Areas of greatest weakness: – – – Printed library materials Electronic information resources Print and/or electronic journals Library space that inspires study and learning Quiet space Haven for study, learning or research • Areas of greatest strength: – Courteous staff – Readiness to respond to user enquiries. • Undergraduates are generally happier with the service than postgraduates and academics.

Action plan • Information content provision – – – Information Needs capital: key texts, Action plan • Information content provision – – – Information Needs capital: key texts, backfiles DLPs, academic liaison & marketing of resources Process review Opening hours Web site & virtual library • Library as Place – Open zone & zoning – Longer term: refurbishment & CS building • Service – Greater consistency – Culture development – Leadership and management training & development

University of York Lib. QUAL+ 2008 to 2009 trends • Superiority mean scores improved University of York Lib. QUAL+ 2008 to 2009 trends • Superiority mean scores improved across all but one of the 22 core and 5 local questions • The other item remained constant • Discipline adequacy scores improved in all but six cases • Information control overall adequacy score moved from negative to positive • Substantial improvements in convenient service hours and online course support items (the latter also out of the red)

Engaging stakeholders Engaging stakeholders

Conclusions • Communication • Comprehensive approach to stakeholder interests – engage all levels and Conclusions • Communication • Comprehensive approach to stakeholder interests – engage all levels and external agents in actions • Competent programme, project and change management methods • Cultural development mechanisms – Measures & direction – Values coherence – Boundary reduction

J. Stephen Town Director of Information & University Librarian University of York, UK jst J. Stephen Town Director of Information & University Librarian University of York, UK jst 504@york. ac. uk