Personnel Department Public Safety Recruitment Request for Qualifications Pre-Proposal Conference
City of Los Angeles Personnel Department Staff Bruce Whidden, Public Information Director PSB Recruitment Personnel Department 700 E. Temple Street, Room 150 Los Angeles, CA 90012 (213) 473 -9080 Roberta “Bobbi” Jacobsen, Fiscal Operations Administrative Services Personnel Department 700 E. Temple Street, Room 375 Los Angeles, CA 90012 (213) 847 -9375 Irene Gonzalez, RFQ/Contract Administrator PSB Recruitment Personnel Department 700 E Temple Street, Room 150 Los Angeles, CA 90012 (213) 473 -9081
Recruitment Historical Overview • Public Safety Bureau’s Role: • Coordinate recruitment campaigns, special events, advertising, media and press releases for Police Officer and Firefighter hiring • Manage contractual services, hiring budget and graphics design of materials • Manage Join. LAPD. com, Join. LAFD. org & Personnel Department’s public safety websites
Recruitment Historical Overview • LAPD & LAFD Recruitment Section Role: • Participate in events assigned by PSB including: job fairs, college presentations & community events • Provide information to Police Officer & Firefighter candidates already in the hiring process • Mentor candidates throughout the process • Coordinate with PSB to plan & execute recruitment campaigns, advertising, media coverage & special events • Focus recruitment effort toward underrepresented groups, including women
Recruitment Goals • Achieve a capable, competent applicant pool reflecting the ethnic diversity of the City of Los Angeles • Ensure that minorities & women are included through focused outreach • Fill all open vacancies with the most qualified candidates possible
Scope of Work Requirements/ Description of Services to Be Provided
Deliverables – Police & Fire • Recommendations to include: • Wide range of contacts in different markets dealing with electronic and non-electronic media buying services • The experience and qualifications of the principals of the firm who will perform the work • An explanation of how total costs for media buying services are determined and the allotment between electronic and non-electronic media
Deliverables – Police & Fire • Recommendations to include: • A list of potential value-added and/or public service offerings the company can offer the City of Los Angeles • Media outlets and purchasing recommendations • Sample buy for LAPD recruitment using a fictitious strategic purchase budget of $500, 000
Deliverables – Police & Fire • Work Specifications: • Selection of media buying services, utilizing local, regional, and national resources, that attract the candidates from diverse backgrounds • Maintaining a contact list of media buying services and the corresponding current rates and special offers • Researching past performances and target audiences of media buying agencies
Deliverables – Police & Fire • Work Specifications: • Developing an up to date timeline of the progress and effectiveness of chosen media buying services • Exploring opportunities provided by sectors, branches, or those related to media buying service agencies and the competitive market
Request For Qualifications Schedule • Estimated dates for the RFQ process. The City reserves the right to adjust this schedule when appropriate Date Event February 7, 2007 Release RFQ to potential proposers February 16, 2007 Deadline to submit Pre-Proposal Questions March 1, 2007 Pre-Proposal Conference March 12, 2007 DEADLINE TO SUBMIT PROPOSAL March 13, 2007 Begin RFQ evaluations TBD Oral presentations TBD Selection or Rejection
Question & Answer
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