Personalized URLs Copyright 2008 Customer Paradigm

Personalized URLs Copyright © 2008 Customer Paradigm , All Rights Reserved. Web Marketing

Agenda • Introductions • Customer Paradigm Background • Personalized URLs • Case Studies 2 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Customer Paradigm’s Approach • Consumer Psychology • Web Marketing • Business Strategy Client Customer Paradigm End User Where needs of Client, End User & Customer Paradigm Intersect = Win / Win 3 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Customer Paradigm’s Approach Acquire (Get new customers) Retain (Talking to existing customers) §Search Engine Optimization §Search Engine Marketing §p. URL / Direct Mail §Trade Show Marketing §Viral / Microsites §Email Marketing §p. URL / Direct Mail Interact (Interact via the web) §Design §Content Mgmt §Calendar / Events §e. Commerce + more 4 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Partial Client List 5 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Personalized URLs • What are they? Personalized Web Pages for Direct Mail • What are they good for? Converting Direct Mail to Web • Why do they work? New, novel and easy to use • Why bother? Get a higher response rate 6 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Not A Silver Bullet! p. URLs are not a Silver Bullet! p. URLs will fail without the right: • Creative • Offer • Call to Action • List 7 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

p. URL Formatting p. URLs can be before domain: jeff. finkelstein. pagedirector. com Or After: www. Page. Director. com/jeff. finkelstein 8 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

p. URL Options • Pages can require access key for additional security • Duplicates handled during upload (jeff. finkelstein 1) • What happens if no first & last name? 9 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Full Service p. URL Full Service: (p. URLs done for you) Pros: • Quick, Fast, Easy • Let Experts Run Campaign Cons: • Can be more expensive than do-it-yourself 10 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Buy Software - Self Service p. URL Buy Software: (you do all the work) Pros: • Less expensive • Keep in house Cons: • Need to be expert at HTML, web marketing, server & domain name settings. 11 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Hybrid: Full Service - Self Service Hybrid Approach: (Start with full service, go to self-service) Pros: • Easy to try before you buy • Avoid costly mistakes • Learn from experts Cons: • May be more expensive than software alone. Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing 12

p. URL Options • Intro Option - $595 • • Limited functionality, but great for testing Software hosted by Customer Paradigm • Single Domain License: • • Allows you to use system for single domain name Unlimited campaigns / landing pages for single domain. • Master Level p. URL License: • • • Allows 25, 50 or unlimited domains through one interface Unlimited campaigns per domain Report-only access for clients 13 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Frequently Asked Questions • Software is often installed on single domain (i. e. www. Page. Director. com) • Best to use ‘fresh’ domain name for campaign for better tracking (i. e. my. Page. Director. com) 14 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

p. URL Options Using with multiple domains: • www. pagedirector. com • www. customerparadigm. com • Domain alias: • Point entire www. pagedirector. com domain to www. customerparadigm. com domain; system will redirect to: www. customerparadigm. com 15 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Buzzwords Marketing Works Best If Messages Are… 16 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Buzzwords Relevant Personalized 17 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Distraction Marketing 18 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Buzzwords Attention is an Asset 19 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Permission Marketing • Turn Strangers Into Friends & Friends Into Paying Customers • Start With Low Involvement, Low Commitment • It’s A Process 20 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

How To Get Married Method A: Ask Stranger: “Will You Marry Me? ” Method B: “Will You Meet Me For Coffee? ” 21 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Case Studies Buzzwords 22 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Postcard - Front 23 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Postcard – Non-Personalized 24 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Postcard – Personalized URL Dear Jeff, Jeff Finkelstein 2990 Vassar Drive Boulder, CO 80305 P. S. To sign up / more info, visit: www. Adventure. Rabbi. org/Jeff. Fink elstein P. S. To sign up / more info, visit: www. Adventure. Rabbi. org/Jeff. Finkelste in 25 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Website – Non-Personalized URL 26 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Website – Personalized URL 27 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Pre-Filled Contact Me Now 28 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Pre-Filled Registration Page 29 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Loreto Bay – Creative (front) 30 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Loreto Bay – Creative (with p. URL) 31 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Regular Home Page 32 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Personalized Landing Page 33 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Follow up email campaign 34 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Stowe Vermont 35 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Xcel Energy – Peak Control Savings 36 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Updating Information 37 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Thanks + Survey 38 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Thanks + Survey 39 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Postcard - Front 40 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing

Postcard - Back Dear <>, Mark your calendar! 15 th Annual Conference Texas Water Law September 19 -20, 2005 Hyatt Regency Hotel, Austin Because you’ve attended before, you get first look at this year’s program and activities. Here is your personalized web page: <> Register now! For more information, please contact us at (800) 873 -7130. We look forward to seeing you again! Sincerely, <> From: CLE International 1620 Gaylord St. Denver, CO 80206 Code: URLPC<> To: <> <> <> <> <> <>, <> <> Heidi Ray CLE International 41 Copyright © 2009 Customer Paradigm , All Rights Reserved. Web Marketing