Performance BIB 2012 -13 programme proposal 4 September 2011 Objectives Participants Past activities Research, Publications, Standardisation, Conferences Future activities Wine BIB shelf-life, Education, 2012 General Meeting, Budgets Contacts 1
OBJECTIVES Performance BIB is a non-profit making Association, drawing members from all over the world, including Bag-in-Box® (BIB) equipment suppliers, packaging firms, wineries, fillers, brand owners and transport and distribution companies. The primary objectives of Performance BIB are to: - further the scientific understanding of the technical performance and environmental impact of BIB packaging systems in order to further improve the product offered to the final consumer. - disseminate this scientifically established knowledge throughout the entire supply chain (including Performance BIB members but also to journalists, retailers and the end consumer). To achieve these goals, Performance BIB encourages and sponsors research, publishes recommendations for measurement standardisation and technical improvement, provides forums for discussion and exchange and engages in a wide range of other educational activities. Although Performance BIB’s primary focus is on wine BIBs, the Association also welcomes the exchange of research findings with those working in other industries. 2
OBJECTIVES Greater technical mastery by the wine BIB industry + understanding of the advantages of BIB by the final consumer = less quality problems + more satisfied consumers = more BIB purchased! 3
OBJECTIVES To realize its objectives, Performance BIB has proposed three major programmes to its members, with some activities also between the major projects: The present 2012 -13 proposal is our 3 rd programme. Its focus is on further improvements in wine BIB shelf life and on “external” BIB education further along the distribution chain to also include wine journalists, retailers and the final consumer. There have been two previous Performance BIB programmes: The 1 st programme in 2004 encouraged the exchange of technical information and research into the impact of temperature and dissolved oxygen on Wine BIB shelf life The 2 nd programme during the 2006 -2008 period continued the sponsorship of scientific research and exchange with emphasis on the “internal” education of the BIB industry with the publication of several guides of technical recommendations. 4
PARTICIPANTS Performance BIB is fortunate to have the active participation of highly qualified and motivated managers and experts extending across the entire wine BIB supply chain. La Grande Motte Nîmes La Rochelle 5
PARTICIPANTS Current Performance BIB member firms span 5 continents and 18 countries, thus representing the entire international BIB wine supply chain: Accolade/Constellation Europe (Filling, UK), Accolade/ Hardy Wine Company (Filling, Australia), Ackerman Rémy Pannier (Filling, France), Andrew Peller Limited (Filling, Canada), Aneccop S. Coop (Filling, Spain) , Aran Packaging (Packaging, Israel), Arcus (Filling, Norway), Bag-in-Box Italia (Packaging, Italy), Braid Logistics (Transport, Singapore), Camvac Flexible (Packaging, UK), Afripack/Cape Wrappers (Packaging, South Africa), Cartobol (Packaging, Spain), Castel (Filling, France), Cellier des Chartreux (Filling, France), Chais du Sud (Filling, France), Concha y Toro (Filling, Chili), Conotainer (Packaging, Spain), Conro Precision (Packaging, South Africa), CRP Print & Packaging (Packaging, UK), Dow (Packaging, Germany), Du. Pont Liquid Packaging System (Packaging, UK), Ecoupak (Packaging, Russia), Fiée des Lois (Filling, France), Flextainer (Packaging, France), Fourage-CTI Friedrich (Filling, France), Gallo, E. & J. (Filling, USA), Gandía (Filling, Spain), Institut Coopératif du Vin (Laboratory, France), Industri-bag (Packaging, South Africa), Inter-Rhône (Laboratory, France), Jacques Wein-Depot (Distribution, Germany), Jeanjean (Filling, France), JF Hillebrand (Transport, Denmark), LGR – Reine (Packaging, France), Maverick (Packaging, South Africa), Moncigale/Chais Beaucairois (Filling, France), Mondi Napiag (Packaging, Austria), Montibox (Packaging, Spain), Nampak Flexibles Cape (Packaging, South Africa), Origin Wine (Filling, South Africa), Orlando Wyndham (Filling, Australia), Parsat Vins (Filling, France), Pernod Ricard (Filling, France), Plasticos Vicent (Packaging, Spain), Quinn (Filling, UK), Rapak (Packaging, UK), SAQ (Distribution, Canada), Scholle (Packaging, Netherlands), Smurfit Kappa (Packaging, France), Systembolaget (Distribution, Sweden), Technibag (Packaging, France), The Wine Group (Filling, USA), Treasury Wine Estates (Filling, Australia), V&S (Filling, Sweden/Denmark), Vignerons de Caractère (Filling, France), Vignerons de la Méditerranée (Filling, France), Vincor (Filling, Canada), Vinobag (Filling, France), Vitop (Packaging, Italy), Vlachos Bros (Packaging, Greece), Worldwide Dispensers (Packaging, UK), Yalumba Wine Company (Filling, Australia), Zimmermann-Graeff & Müller (Filling, Germany) 6
PAST ACTIVITIES: RESEARCH Performance BIB sponsored research by the INRA (French Ministry of Agriculture) allowed us to clearly understand the sacrifice in shelf-life as a result of raising the storage temperature of BIB wine or increasing the initial level of dissolved oxygen (DO) before filling. Since, many more wineries have taken these control parameters seriously and the number of temperature or DO related oxidation claims have decreased, saving money for the BIB industry and increasing consumer satisfaction. + 10 °C storage temperature = Shelf life reduced by 50%* * based on the fall of free SO 2 of white Chardonnay wine filled in BIB (INRA 2004 Study) + 1 mg/L dissolved O 2 = 1 month reduction in shelf life* 7
PAST ACTIVITIES: PUBLICATIONS The “Guide of Good Practices for the Filling of Wine in BIB” quickly became the industry reference for the those seeking sound technical recommendations for the preparation, filling and storage of wine BIBs. “Technical Specifications of Wine BIB Packaging” provides a definition of key parameters and units of measurement for boxes, taps, bags, connectors, handles and filling lines. It aims to improve communication between package suppliers and filling centres. Both publications can be downloaded free of charge (from www. b-i-b. com) in English, French, Spanish and Portuguese 8
PAST ACTIVITIES: PUBLICATIONS The “Guide of Good Practices for the transport of wine in flexitanks” is the industry reference for bulk wine transport, based upon the experience of transport firms, flexitank manufacturers and wineries shipping bulk overseas. This publication can be downloaded free of charge from www. b-i-b. com in English, French and Spanish. In 2008 and 2010 a major portion of our conferences were dedicated to the “Environmental Impact of wine Packaging”, presenting winery studies as well three major independent Life Cycle Assessments of wine packaging conducted in the USA (by Franklin Associates), the UK (by Pira/Ciba) and Sweden and Norway (by Biointelligence). These presentations and studies can be used as credible references and may be downloaded free of charge from www. b-i-b. com 9
PAST ACTIVITIES: STANDARDISATION Standards have been proposed to the industry for many key measurements, including a description of test methods and typical performance levels. Performance BIB sponsored a doctoral thesis to improve measurements relating to the interaction between the package and its contents. The Association also brought in experts to present better methods to measure of the O 2 permeability of the total package. Total Package Oxygen over several weeks 4. 00 Package/content interaction ppm 3. 00 BIB bag 1 2. 00 1. 00 0. 00 -10 BIB bag 2 10 30 Days 50 10
PAST ACTIVITIES: STANDARDISATION One of the more important determinates of wine BIB shelf-life is the amount of oxygen trapped inside the BIB upon filling in the form of both headspace oxygen and dissolved oxygen. Innovative recommendations for the measurement oxygen in BIB wine after filling, as well as observed results for benchmarking purposes, are now available at www. b-i-b. com in English and in French. Use of the BIB Cone Meter to estimate headspace volume Optical measurement of headspace oxygen Optical measurement of dissolved oxygen 11
PAST ACTIVITIES: CONFERENCES Performance BIB has organized six international conferences organized around 20 themes. The 10 themes on this page are related primarily to understanding and expanding wine BIB shelf- life. Performance BIB Meeting Themes 2004 -2010 1 = low priority, 2 = middle priority, 3 = high priority May Nov. Oct. 2004 2006 2007 2008 Gruissan Barossa La Nîmes Grande Valley Rochelle Motte Theme 1 Technical preoccupations of filling centres (leaks, oxidation etc. ) 3 Theme 2 Total Wine BIB Shelf-life study results 1 Theme 3 Wine BIB Shelf-life study results after opening package Theme 4 2 1 Recommended procedures for Wine BIB Shelf-life trials 1 Theme 5 Establishing a "best by" date for wine BIBs (shelf-life) 1 Theme 6 Guide of Good Practices for the Filling of Wine BIBs 1 2 3 1 Theme 7 Mesurement of CO 2 loss during the storage of wine BIBs 1 Theme 8 BIB package interactions (yeast lees as O 2 absorbers, permeation/sorption) 1 3 Theme 9 Measurement and control of dissolved oxygen (DO) in wine BIBs 1 2 2 3 1 12 3 Theme 10 Measurement of total oxygen in Wine BIBs after filling (headspace + DO) Nov. 2010 Bord- eaux 1 2 1
PAST ACTIVITIES: CONFERENCES Performance BIB has organized six international conferences organized around 20 themes. The 10 themes on this page primarily on technical specifications, test standardisation and transport recommendations but also consumer and communication issues. Performance BIB Meeting Themes 2004 -2010 1 = low priority, 2 = middle priority, 3 = high priority May Nov. Oct. 2004 2006 2007 2008 Gruissan Barossa La Nîmes Grande Valley Rochelle Motte Theme 11 BIB Traceability Theme 12 Technical specifications of Wine BIB packaging: principles and key parameters Theme 13 International Standardisation of Wine BIB tests Nov. 2010 Bord- eaux 1 1 3 1 2 3 Theme 14 New Materials (barrier materials, intelligent materials etc. ) 1 Theme 15 Guide of Good Practices for the transport of wine in Flexitanks 1 2 3 Theme 16 Recommendations for the transport of BIB wine in maritime containers 1 Theme 17 Legislative constraints (with an impact on BIB) 2 Theme 18 Determination of the environmental impact of wine packaging 2 3 3 Theme 19 Consumer preferences (for wine BIBs) 1 2 Theme 20 External education: Green communications + generic promotion of BIB wine 13 1
FUTURE ACTIVITIES: WINE BIB SHELF-LIFE Performance BIB has made a great deal of progress in understanding the factors that determine wine BIB shelf-life, to improve measurement systems for some of the key parameters (especially oxygen) and to make recommendations to its members so as to further extend shelflife. Much however still remains to be done and shelf-life will continue to be a major preoccupation for the future. Information can be gained by encouraging members and experts to share the results of existing studies but in some cases, money will have to be spent for additional research. SO 2 180 160 mg/L 140 120 100 80 60 40 20 0 Total SO 2 Free SO 2 0 1 2 3 4 5 6 7 8 9 Months 14
FUTURE ACTIVITIES: WINE BIB SHELF-LIFE The Wine BIB Shelf Life Group has established the following list of priorities for 2012 -13: 1)Total Wine BIB Shelf-life study results. We are interested in receiving studies where key parameters are carefully controlled, conditions are close to reality and the impact of changing a key variable (for example, levels of free SO 2 or headspace O 2, etc) on wine BIB shelf-life can be clearly demonstrated. 2) Wine BIB Shelf-life study results after opening package. We have received research contributions from the UK and Australia and a new study will be undertaken in France. 3) Recommended procedures for Wine BIB Shelf-life trials. A standardized set of protocol recommendations does not yet exist. 4) Establishing a "best by" date for wine BIBs. This is to help guide members seeking to establish a “best by” date (from date of fill to date of consumption) but without taking a position as to whether or not it is desirable to print such an indication on the box. 5) Measurement of CO 2 loss during the storage of wine BIBs and why CO 2 is important. 6) Good filling practices with new technologies particularly in regard to O 2 7) Recommendations for the transport of BIB wine in maritime containers and road transport avoiding high temperatures, bag damage etc. 15
FUTURE ACTVITIES: EDUCATION Objectives The Performance BIB “Educational Work Group” will: 1) Identify and prioritize target groups and geographical zones. These target groups include scientists, journalists, retailers and end consumers. 2) Reach agreement on the core messages we will use for each target group. 3) Define and implement a relevant communications strategy (within our limited means) using the assistance of communications professionals and the choice of appropriate media. Performance BIB should be THE group to turn to for all stakeholders in the wine supply chain seeking answers to their BIB questions. 16
FUTURE ACTVITIES: EDUCATION Target groups and geographical zones We will communicate directly with: Journalists Retailers Consumers Brand owners Fillers Packaging suppliers We will examine the core messages & facts required for each of these groups’ Geographical Zones The priority groups and messages will be subtly different for each country, given the different legislative environment and status of BIB in the market. We will prepare generic material and ask for member feedback to prepare specific versions for each market. 17
FUTURE ACTVITIES: EDUCATION Core messages Guidelines to be followed: • Brief & to the point • Standard phrases recognising different target groups • Simple • Factual • Not critical of other packaging types BIB Message A Scope of messages: • Environment (Carbon footprint, Sustainability etc. ) • Wine quality in the box (fresh for several weeks after opening, etc) • Marketing opportunity (6 times the package surface area of a bottle label) • Core elements of consumer messaging • Results of Wine BIB Shelf life Work Group 18
FUTURE ACTVITIES: EDUCATION Communications strategy We will work with brand owners and retailers to educate consumers Primary methods of communicating: • Face to face (key influencers) • email • Web site (modern lifestyle, global appeal, etc. ) • Documents to be available, when possible, in multiple languages (French, English, etc. ) Rapid response team authorised to respond to misleading messages about BIB Be aware of legislative changes and restrictive practices Provide interim updates to Performance BIB membership Attend (speak at) relevant wine industry events Encourage members to: • educate their own employees (we are all consumers) • share their knowledge (where not commercially sensitive) 19
FUTURE ACTVITIES: EDUCATION Communications professionals The communications professionals selected should be well briefed and will hopefully be able to: • offer (or obtain) Market Research services (consumer and retailer based) • develop recommendations for consumer focused messaging • prepare presentations • undertake communications activities The firm and activities selected depends of course on the budget available ! Several member firms have already developed their own BIB communication strategy (with dedicated consumer-level websites and the use of social media). There is a place for both industry-level and individual firm level communications. Whenever possible, we will create synergies and common messages that can benefit 20 the entire industry.
FUTURE ACTVITIES: EDUCATION Next steps (1) Sign off general recommended approach Agree • Education Work Group membership and key roles • representation from all parts of the supply chain • how group will work & frequency of meetings • sign off process / standards for creation & circulation of material • how we link with Wine BIB Shelf-life Work Group • key target groups for direct (face to face) contact BIB Education Request recommendations for communication specialists Brief communication specialists & obtain their proposals 21
FUTURE ACTVITIES: EDUCATION Next steps (2) Obtain resources for web site, recognising the needs of our target groups • articles • presentations The Facts • recommended messaging • consumer studies • key facts Implement the communications strategy • by the appointed communications specialists • by Performance BIB members who have agreed to actions relative to specific targets identified in their respective countries • with a view to summarizing the first efforts by October 2012 22
FUTURE ACTVITIES: EDUCATION Internal website communications The website www. b-i-b. com will continue to be maintained during the 2012 -13 period for internal communications to the members, offering a source of information relative to our meetings and a library of technical reference documents. It is possible to visit the archives for all past meeting presentations and documents. This website is not meant to be aimed at the consumer or retailer level because of the technical complexity of the information presented. 23
FUTURE ACTVITIES: EDUCATION External website communications The new proposed external communications website will be aimed primarily at journalists and retailers with the hope of also receiving some visits from wine consumers. An attempt will be made to simplify core messages (extended shelf life after opening, light, low carbon footprint, convenience, etc. ) while providing references to support claims. The domain name, style, content and management protocol must still be determined before its launch in 2012. The site image below is intended to illustrate a concept (young & lively) rather than to suggest a actual site. 24
FUTURE ACTVITIES: 2012 GENERAL MEETING Our next General Meeting will take place in Bristol, England on 24 and 25 October 2012 on theme of “Reaching the Wine Consumer”. The tentative schedule is as follows: 1) Evening of Tuesday 23 October 2012: Welcome cocktail and reception dinner at 7 PM 2) Wednesday 24 Oct. 2012: “Reaching the consumer with quality BIB wine” Total Wine BIB Shelf-life study results after opening package SO 2 Levels and issues Recommended procedures for Wine BIB Shelf-life trials Establishing a "best by" date for wine BIBs (shelf-life) Measurement of CO 2 loss during the storage of wine BIBs Good filling practices with new technologies Recommendations for the transport of BIB wine by maritime container and by road 3) Thursday 25 October 2012: “Reaching the consumer with education” Wine BIB Legislative constraints Wine BIB Consumer preferences Summary of the first year implementation of the Performance BIB communications strategy 25 Followed by dinner the evening of 25 October (most participants will leave Bristol the morning of 26 October)
FUTURE ACTVITIES: 2012 GENERAL MEETING Bristol’s contribution to wine packaging Getting to Bristol The Phoenicians gave us the first glass wine amphora and the Romans invented glass blowing but it was the clever Bristolians that gave us the modern wine bottle shape. Wine bottles were produced in Bristol since the 17 th century but they were typically blown in an onion shape. Early local wine scientists observed (based on recovered floating wine bottles from the Bristol harbour) that shelf life could be extended if bottles were stored on their side. This led to the invention of the straight-sided “Bristol Bottle” (Source: James Addlington). Bristol was later the home of one of the early BIB bag producing plants in Europe. Bristol airport has direct air flights between over 20 countries, serving 12 cities within France, 10 cities within Spain, 7 cities within Italy, etc. (See www. bristolairport. co. uk) Onion shaped bottle made in Bristol in the 1660 s (to the left) followed by a later straight sided bottle and an even straighter sided wine package. A typical air fare within Europe is under € 200 round trip if reserved far enough in advance. Bridge the BIB knowlege gap with us in Bristol! 26
FUTURE ACTVITIES: BUDGETS The basic Performance BIB “active” membership fee is € 1000 per year for the two year 2012 -13 programme. The per year rate has not changed since our 2004 programme (€ 1000 total) and the 2006 -2008 programme (€ 1000 per year x 3 years = € 3000 total). All members are treated equally but larger firms, with a sizeable interest in BIB packaging, are permitted (and kindly requested) to contribute at the “benevolent” rate of € 3000 per year. A Group of companies wishing to contribute more could either choose to contribute at the “benevolent” rate or else could pay for multiple sites to join Performance BIB at the “active” member rate. So why pay more than the basic “active” membership rate if the firm is not obliged to do so? The answer is simple: the benefits of adhering to Performance BIB are enormous relative to the modest costs and responsible firms will realize that by paying more money in, they are helping their industry prosper in the coming years. Performance BIB is managed as a non-profit legal entity and the unpaid officers do their best to manage all money wisely. We ask that the membership fees for 2012 -13 be paid all at once and in advance (and as soon as possible), so that we will know exactly how much money to commit to our research and communication activities. 27
FUTURE ACTVITIES: BUDGETS Estimated Expenditures during the 2012 -13 programme (two year period): Administration, accounting and internal communication: € 30 000 “Wine BIB Shelf-life” activities: € 30 000 “Education” (external communications) activities: € 40 000 Estimated Total Budget during the 2012 -13 programme: € 100 000 All expenditures are to be covered by membership fees. If the membership fees collected are more or less than that forecasted, adjustments will be made primarily in the “Education” activities, as stipulated during the Board of Directors meeting on 12 July 2011 The cost to members for their participation in the General Meetings (not included in the above budgets) is to be set so as to at least break even, as was the case for our previous meetings in Gruissan, The Barossa Valley, La Rochelle, Nîmes and La Grande Motte. 28
CONTACTS Completed 2012 -13 programme enrollment forms (available from www. b-i-b. com) and all general enquiries should be sent to performance@b-i-b. com Performance BIB officers President: Jenny Bond (jenny@b-i-b. com) Treasurer: Gijs Geerlings, Scholle (gijs@b-i-b. com) Secretary: Elise de Nervaux , Rapak (elise@b-i-b. com) Your other Performance BIB contacts Administration: Christine Dardé (christine@b-i-b. com) Accounts and invoicing: Danielle Lambert (danielle@b-i-b. com) Shelf-life Work Group: Sophie Vialis, Inter Rhône (sophie@b-i-b. com) Educational Work Group: Eddie Fellows, CRP Print and Packaging (eddie@b-i-b. com) BIB Education Rapid Response Team: Tony Hoare, Rapak (tony@b-i-b. com) Scientific Programme for the 2012 General Meeting: Patrick Shea, Vitop (patrick@b-i-b. com) Join us for the next BIB adventure! 29 Source photo: Aran
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