Perfect. Fit – International website Drag to Fit
Idea • Custom-made clothes • Design yourself • Wide selection • Worldwide
Values • Make fitting clothes for everyone • Great quality, organic and fair
Clients & competitors • Fashionistas • Good for the planet • Middle-class prices
Distribution & strategy • Collaborations • 10 % cashback • Free shipping • Ads & commercials
Summary • Thank you for listening! • By: Hanna, Linnea, Marine, Lola & Valentin
First Idea
The business model Canvas XYZ Company 02 -Mai-2015 Iteration #1 Key Partners Key Activities Value Proposition Customer Relationship Customer Segments Your Body text Your Body text , HOW? Key Resources Your Body text WHAT ? Channels Your Body text WHO? Cost Structure Revenue Streams Your Body text €?
The business model Canvas How to use!
The business model Canvas How to use!
The customer • Our customer is either male or female and enjoys fashion and is creative. • 14 -25 years old • More affordable clothes • Would like to order bras, jeans and suits • Self-designed
Unique design Professional workers, good material Special clothes Measure order Custom made quality clothes You get what you like Tailor made Coupons on the mail, consumer club Perfect fitting + the consumers designing = less returns Good quality Less returns Perfect fitting Fair trade discounts Fast delivery handmade Costumer support online suitable Online shop Your own design Not fair trade Fair trade Cooperation with delivery companies Possible expensive prices Good work environment Hard work Achievable online quality expensive Long delivery time
The business model Canvas 02 -Mai-2015 Custom-made clothes Iteration #1 Key Partners Key Activities Value Proposition Customer Relationship Customer Segments Your Body text Your Body text Custom-made clothes Sell Fashion designer Design Consulting, advertising Producer fabrics Key Resources Your Body text Fabric producers Designers Fashion blogger Taylors Stylists Painting artists Investors Cost Structure Sponsors Help from the Banks Your Body text Salaries for: Workers: tailors, designers, stylists, painting-artists, fabric producers, economy workers, delivery people, and so on…. . Cashback Beautiful, good, organic, fair To make clothes for people who struggle to find clothes that fit their bodies We offer custommade clothes with a great quality Fashion victim Personal assistance People who care about the planet Channels Your Body text TV-commercials The middleclass (after programs like project runway or top model to catch the right target-group) Ads on the internet unisex Design your own clothes from scratch Youtubecommercials (on els) Revenue Streams fashion chann Your Body text Prices for the middle class Pay with cards Buy now – pay later Good price for the quality Pay on credit Delayed payment
The business model Canvas 04. december-2015 Custom-made clothes Iteration #2 Key Partners Key Activities Value Proposition Customer Relationship Customer Segments Your Body text Your Body text Sell Fashion designer Design Key Resources Your Body text Fabric producers Fashion blogger Sponsors, advertisement Designers and taylors contact information Investors Machines Sponsors Help from the Banks We offer custommade clothes with a great quality Coupons and customer club Design your own clothes Male and female Personal assistance Online shop with customer support Consulting, advertising Producer fabrics Fair-trade, god quality and unique designs 14 -25 years old (parents) Chat open 24/7 More affordable Channels Your Body text Instagram, blogs, facebook, internet pages Quality and custom made Want bras, jeans and suits You. Tubecommercials (on fashion channels) Cost Structure Revenue Streams Your Body text Salaries for: Workers: tailors, designers, stylists, painting-artists, fabric producers, economy workers, delivery people, and so on…. . Prices for the middle class Pay with cards Buy now – pay later Good price for the quality Pay on credit Delayed payment
SWOT-analysis • • Strengths Good quality Good price Fair-trade Fits everyone • • • Weaknesses No store Not so well known company Expensive clothes • • • Opportunities We can grow Expand our assortment Get some customers Threats Other company that sells custom-made clothes Famous brands
Thank you for listening! Matilda K, Mathilda H, Vanessa F-L, Elin J, Clara I, Miranda H, Linnea E, Ida T, Agnethe K, Janne S, Selina D, Valentine C
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