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Pepsi. Americas’ Enterprises Wen, Wei
Introduction • Pepsi. Americas generates $2. 97 billion in revenues yearly. • The supplier of Pepsi Co products has over 15, 000 employees and 365, 000 customers.
Introduction • The challenge facing Pepsi. Americas was the integration of its enterprise systems. • The company chose to implement a People. Soft ERP solution to enable it to deliver top-line growth and superior customer service through improved selling and delivery methods using standard processes along with proven technology.
Numerous products, distribution gaps, and lost promotion opportunities----new strategy • It needed real-time access to enterprise information and seamless integration between its systems. • Real-time customer informtion for its telemarketing agents to be able to effectively do their jobs. • Telemarketing agent to understand if the customer has any issues or needs based on what’s going on with the account.
One of the biggest benefits of the People. Soft ERP solution was that it provided complete integration between Pepsi. Americas’ front-office and back-office systems. • This integration allowed tel-sell agents to gain a clear picture of customers and their relationship with the company. • More readily see additional sales opportunities.
Popsi. Americas also implemented People. Soft’s supply chain management component to automate its inventory accounting • Product inventory accounting is done at period end automatically. It provides much greater control of the data and has shaven one to two days off our close. • Its divisions have to send and revceive product transfers within the system, so there is much tighter control on the activity, and the data is more accurate.
Overall benefit from People. Soft ERP solution • Convert disparate sales systems to a single, integrated Internet application solution. • Integrate computer telephony for tel -sell/pre-sell methodology. • Deliver a 360 -degree view of entire customer base.
Overall benefit from People. Soft ERP solution • Improve customer distribution and profit poential. • Simplify the issue resolution process. • Provide more accurate and timely deliveries of products. • Reduce product inventory close time by one to two days.
Question 1: How have core ERP components helped Pepsi. Americas improve its business? • Provide more accurate and timely deliveries of products. • Convert disparate sales systems to a single, integrated internet application solution.
Question 2: How have extended ERP components helped Pepsi. Americas improve its business? • Supply chain management automate its inventory accounting. ( Reduce product inventory close time by one to two days. ) • Customer relationship management: Deliver a 360 degree view of entire customer base; Improve customer distribution and profit potential. • E-business: Complete integration between frontoffice and back-office system. (tell-sell method)
Question 3: Explain how future ERP systems wil help Pepsi. Americas increase revenues. • The line between ERP, SCM, and CRM will continue to blur as ERP vendnor broaden the functionality of their product suites and redefine the packaging of their products. Internet: Organization integrate data and process Interface: Customizable employee browser Wireless technology: Handheld devices achieve anywhere-anytime paradigm.
Question 4: Assess the impact on Pepsi. Americas’ business if it failed to implement the CRM component of its ERP system. l It will not provide an integrated view of customer data and interactions allowing organizations to work more effectively with customers. l Decrease customer loyalty and retention and an organization’s profitability.
Question 5: Review the different components in Figure B 10. 6. Which component would you recommend Pepsi. Americas implement if it decided to purchase an additional component? • • • Customer relationshp management Enterprise performance management Human capital management Service automation Supplier relationship management Supply chain management
Current Information Pepsi. Americas has a current Overall Rating of C (Neutral). Power Rating (77) is high; appreciation potential (31) is low. Pepsi. Americas Inc has neutral Growth/Value characteristics -- its appeal is likely to be to investors neutral towards Income. PAS is of low investment quality. Current annual total return performance of 43. 7% is upper quartile. Current 5 -year total return performance of 4. 2% is slightly below median.
Current Information Today, Pepsi. Americas has deployed Thinque MSP for Field Sales to automate Pepsi. Americas' presales process. To date, 150 of PAS' 1, 000 account sales managers have been equipped with the Thinque MSP Pre-sales Module running on Symbol Pocket PC devices. Pepsi. Americas information technology and business leaders worked side-byside with Thinque Systems' engineering department to determine the specific application requirements and final features and functionality of this next-generation, robust, mobile sales force automation tool.
Work cited • http: //www. allbusiness. com/electronics/computer -equipment-handheld-computers/5805426 -1. html • http: //reports. finance. yahoo. com/w 0? r=3490502 7: 1
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