PCI Core Values In all of our

PCI Core Values • In all of our business relationships & practices we are: – Bound by Ethics – Committed to Professionalism – Driven toward Excellence

PCI Core Purpose • To strengthen our business by protecting yours

Envisioned Future • Key Concepts of The Protex Experience – – – Leadership Innovation (called Solutions Specialists) Education Customers Employees • Management – Profitability – Accountability – Trust

Leadership • Viewed as leaders – In action • Examples: 1 st to see a mkt; (e. g. Fire. Trace) – 1 st in out-state NE with FA insp – FSSA Bd Involvement (SEM); DJM on NFPA 72; Charter member of NIFAD; DJM Pres of NAACO; return customer base (pre-bill); web-based insp reports; 1 st FM 200 @ OAFB • Don’t want to be followers • Why? See comment above – Will miss mkt place if we follow; harder to catch up – Don’t want to be a “me too” outfit – Matter of self-pride • We want to set our own agenda – Not just vs competitors but mkts as wel – Don’t want to be dictated to – Matter of profitability

Solution Specialists • Problem solvers – Examples: Levander w/ car-wash; BSR at Cabela’s; Lucas SOB box; wireless at Homes of Oakridge; • Enjoy the challenge – Excel at providing solutions – Satisfaction from success • Learn from broad experiences

The Protex Experience • Any and all interactions with PCI meet or exceed customer’s expectation

Education • Two parts: customer & employee – Educate customer that we’re the value-add – Educate customer on technology involved • Employees - NICET; licenses; – Not enough for employees – Most yearn for training – Shows confidence in employee • Builds confidence in customer

Employees • They are our future –They are opportunities • Demand accountability • OMA’s daily revenue tracking; daily workorder/insp completion; today we assume – tomorrow we’ll know (thru improved processes, practices, etc. ) • Personal discipline expectation • Teamwork • Encourage and reward “measured” (intelligent) (mutual) risk-taking thru personal empowerment • All employees are sales agents

Customers • They are our future – They are opportunities • We’ll value customers who value us – Strive for 100% satisfaction • Cultivate and develop relationships

Profitability • The primary measure of our success • Every employee contributes • Pursue profitable markets

Accountability • (may not require it’s own definition) • Used throughout other headings • For successes and failures

Trust • Earn and build • Result of actions (e. g. personal accountability) engenders trust • Honesty • Hard to earn and easy to lose

PCI Envisioned Future Create a monopolistic environment cementing fear in the competition, seniority in the industry and comfort in our clients Our tradition of developing and cultivating personal relationships with employees and customers will serve as the cornerstone of our future. We recognize that opportunities abound all around us. In order to successfully exploit them we will hold ourselves accountable to : • Specialize in value-added problem solving that is recognized for its innovation and excellence • Educate our customers by taking leadership and pride in educating ourselves • Foster loyalty to our purpose by practicing personal discipline while actively participating as a member of a customer-focused team. • Measure ourselves by the profitable results of daily tasks that satisfy customers needs and wants (expectations? ) • Reward and promote the exercise of measured, intelligent risk-taking for the betterment of all concerned

BHAG parameters • 3 -5 year horizon • Agree that it’s believable • Has a wow! Factor • Motivating • Universal (everyone has to buy into it) • Stands on its own