PASIÓN POR LA COLECCIÓN Passion for Spanish Collection

PASIÓN POR LA COLECCIÓN Passion for Spanish Collection Development Presented by • Maynard Martinez- Mountain View Public Library • Adrian Barrientos- San José Public Library • Lael Takiguchi- Alameda County Library • Irene Morales-City of San Raphael Public Library

A Mountain View Library Tale: Collection Development for a Single Branch Library

Mountain View Public Library

Getting Started • Surveys • Interviews • Networking

Things to Consider § Demographics § Education § Budget § Cultural Diversity

Evolution of Spanish Picture Books

What to Buy? § Picture Books § Easy Readers/NF § Folklore § Bilingual Books § Misc § Editorial Juventud § Everest § Barco De Vapor

Book Fairs § BOOK IN HAND § COLLABORATE § WHEEL & DEAL

Opportunity Mining §Programs §Gifts

The Difference Makers

SPANISH LANGUAGE CENTRAL SELECTOR EXPERIENCE San José Public Library (CA) 19 branches

Central Selection Plan & Guidelines 1. Review Collection Development Policy 2. Library Materials Budget Plan • • Guidelines & Direction Budget Allocation Priorities & Focus

Tools & Resources • Circulation Reports • Community Profiles • Demographic Information (Immigration patters, Language Usage, Diversity of community, socioeconomic factors) • Library Customer/User Feedback • Branch Staff Surveys

Developing a Spending Plan • Divide Total Spanish Allocation: (30% Juvenile, 20 % Adult & YA and 50% Media) • Decide on Purchasing New vs. Replacement • Branch Copy Distribution Plan: Develop a branch tier system for copy distribution.

Spanish Language Collection Management • Deselection Plan (Weeding) • Merchandising & Displays • Marketing

Budget Allocation Formula Example A. B. C. Total Materials Circulation – 13, 560, 762 Total Language Circulation - 2, 395, 130 Total Spanish Circulation - 496, 217 100% 18% 21% A. B. C. Total Materials - $4, 050, 000 Total Language - $744, 390 Total Spanish - $125, 000 100% 18% 17% Compare Total Spanish Material Circulation & Total Spanish Language Allocation Budget

Analyzing Spanish Language Budget Allocation Example: Total Spanish Circ. – 21% vs. Total Spanish Allocation – 17% • If Total Spanish Language Circulation figure is greater than Spanish Language Allocation, you have a STRONG case for increasing Spanish Language Budget Allocation.

Review & Evaluation • Final Report (Issues, Challenges & Recommendations) • Feedback from Library Staff & Users

DEVELOPING A SPANISH LANGUAGE COLLECTION FOR A MEDIUM SIZE SYSTEM Alameda County Library 10 branches plus a Bookmobile

Circulation Based Budget: Medium Sized System • Chinese • • • Farsi Hindi Korean Punjabi Russian • Spanish • Tagalog • Vietnamese

Allocating Funds • All of Alameda County collection is floating • Count materials left on the tables each day • Add to circulation= total usage Consider: over due fines, Fines for material holds not picked-up • Decide on Purchasing New vs. Replacement Survey Customers + requests Survey Staff 50% Spanish authors 50% translations from other languages • Divide Total Spanish Allocation, $20, 000: 40% Juvenile, 60 % Adult & YA 40% AV, 60% Print Materials of each of above amounts

Collection Development Spread Sheet

Selecting Adult Spanish Language Materials

Non-Fiction Print Materials Cookbooks Health, wellness Education Parenting Computer technology Self-help Astrology, metaphysics Religions Personal finance Immigration / Citizen

Other Tools & Resources Latino Literature Awards • Pura Belpré Award • Neustadt International Prize for Literature University of Oklahoma and World Literature Today. • Nobel Prize in Literature The Nobel Foundation, Sweden. • Premio Alfaguara de Novela Editorial Alfaguara, Spain. • Premio Biblioteca Breve Editorial Seix Barral, Spain. • Premio Casa de las Américas. Cuba. • Premio Miguel de Cervantes. Spain. • Premio Herralde de Novela Editorial Anagrama. Spain. • Premio Primavera de Novela Editorial Espasa y Ámbito Cultural, Spain

Other Tools & Resources • REFORMA – www. reforma. org • Bibliotecas Para La Gente – www. bibliotecasparalagente. org • Barahona Center for the Study of Books in Spanish for Children and Adolescents –http: //public. csusm. edu/csb/english/ • Chiles: Children & Libraries en Español – http: //www. chil-es. org • Webjunction – www. webjunction. org • Reference and User Services Association (RUSA) http: //www. ala. org/ala/mgrps/divs/rusa/resources/guidelines/guide spanish. cfm • America Reads Spanish 2. 0 – http: //www. americareadspanish. org • Texas State Library – https: //www. tsl. state. tx. us/ld/pubs/spec ialpop/sisepuede. html • ¡Colorín colorado! – http: //www. colorincolorado. org

Large Book Distributors Provide shelf ready material: www. baker-taylor. com www. broadart. com www. bwibooks. com www. ingrambooks. com www. multiculturalbooksandvideos. com

Small Distributors www. lectorum. com Bilingual Publication bilingualspanish@gmail. com www. chulainnlibros. com/index 2. ph Let’s Read In Spanish www. letsreadinspanish. com www. rainbowbookscompany. com Libromex www. bwibooks. com

Audio Visual & Periodical Distributors AV Distributors: www. baker-taylor. com www. brodart. com Madera Cinevideomargaretrenner@hotmail. com www. multiculturalbooksandvideos. com www. nodaaudiovisual. com/ Periodical Distributors: www. ebscomags. com Latin-American Periodicals www. lapmagazines. com Magazine Subscriptions www. magazinesubscriptions. com/spanish-language

Collection Development: e. Books

Agenda • Advantages and disadvantages • Developing an e. Collection for Spanish-Speakers and Latinos: Making your Case • Questions to consider when developing a e-collection • Choosing a Vendor/Resource: What’s available in Spanish • Marketing your e. Books Collection

Source: 2010 -2011 Public Library Funding and Technology Access Survey: Survey Findings and Results. Information Policy & Access Center. June 2011.

Advantages • For Patrons: • Convenient: Download items 24/7 anywhere • Portable • Ease-of-use: • Adjustable type size and background • Instant word definitions • Ability to add notes, bookmarks, or highlight • No late fees or fines. • For Libraries • Saving physical space • Attracting and serving a growing segment of our population. Image courtesy of marketinghackz: http: //marketinghackz. com/wp-content/uploads/2011/03/write-your-own-ebook. jpg

Disadvantages • Cost • There is no universal e. Book file format (e. Babel problem) • Lending Loss (for patrons) • Library Loss: DMR (Digital Management Rights)

Developing an e. Collection for Spanish Speakers/Latinos: Making your Case

Questions to Consider When Developing an e. Collection or adding a e. Service • “How much can we spend? ” • “What technologies my library users are carrying around with them? ” • “What do library users want to do with their econtent devices? ”

Choosing a Vendor/Resource: What’s Available • For Adults • Digital Distributors $36, 000/year- $9, 000 platform fee $5, 000 from Califa Now EBSCO e. Books: $10, 000/year $5, 000/year Kindle Nook Axis 360 Cloud Library

Choosing a Vendor/Resource: What’s Available • For Adults • Free of Charge • For Children (Not Downloadable)

Project Gutenberg www. gutenberg. org

Open Library www. openlibrary. org

Barnes & Noble Nook

Barnes & Noble Nook Sample of initial cost: $1, 615. 4 • 6 NOOK Simple Touch Reader= $ 834. 00 ($139 x 6) • 6 Covers= $179. 7 (29. 95 x 6) • 6 Screen protectors= $101. 7 (16. 95 x 6) • Initial collection of titles= $500. 00

Tumble. Book www. tumblebooks. com/library/

Bookflix & Trueflix $2108 $2389

Speakaboos http: //www. speakaboos. com/theme/en-espanol# $4. 99/month; $49. 99/year

International Children’s Digital Library http: //en. childrenslibrary. org/

Marketing e. Books: Samples of Videos that Promotes their Use

Other Tools & Resources Adult Latino Literature Awards…Continuation • Prince of Asurias Awards. Spain. • Sor Juana Inés de la Cruz Prize. Guadalajara International Book Fair. Mexico. Source: Latin American Network Information Center. Literature. Retrieved from http: //lanic. utexas. edu/la/region/literature/ March 27, 2011.

References • • • e. Books Collection Development. ALSC Blog. Kiera Parrot, Published on February 24, 2011. http: //www. alsc. ala. org/blog/? p=2059 E-Book Tip Sheets. Behle, Anne, June 2011. www. ala. org/ala/aboutala/offices/oitp/ebook_collection_dev. pdf Barnes & Noble NOOK http: //www. barnesandnoble. com/nook/index. asp? PID=35699#logo A Guide to e. Books by Sara Roso. When I have time blog. http: //whenihavetime. com/2009/03/09/what-are-ebooks-advantages-and-disadvantages-ofelectronic-books/#what Information Policy & Access Center (i. PAC). 2010 -2011 Public Library Funding and Technology Access Survey: Survey Findings and Results. ALA, June 21, 2011. http: //www. ala. org/ala/research/initiatives/plftas/2010_2011/index. cfm e. Books in U. S. Public Libraries: Map. http: //www. ala. org/ala/research/initiatives/plftas/2010_2011/ebooksmap 1011. cfm Pew Hispanic Center. Latinos and Digital Technology 2010. Gretchen Livingston. 2/9/11. http: //pewhispanic. org/reports/report. php? Report. ID=134 Ebooks to your Nook from the Library. Allegany County. Youtube. http: //www. youtube. com/watch? v=-w 6 OTg. GIw. GA e. Books @ Your Library. Jackson, Join Tremain, Crow, Alyssa. Youtube. http: //www. youtube. com/watch? v=HIEcaa 0 Fs 0 w

References • American Library Association. RUSA guidelines. Guidelines for the development and promotion of multilingual collections and services. : www. ala. org/ala/mgrps/divs/rusa/resources/guidelines/guidemultilingual. cfm • Guidelines for library services to Spanish speaking library users http: //www. ala. org/ala/mgrps/divs/rusa/resources/guidelines/guidespanish. cfm • OLA 2011: Successful Spanish Language Collection Development (PDF Document). Annie Lewis, Elizabeth López, Maria Aguilar, Kathryn Alexander, and Karen Hill (2011). http: //www. nwcentral. org/ola-2011 -successful-spanish-language-collection-development • REFORMA: National Association to Promote Library and Information Services to Latinos and the Spanish speaking. http: //www. reforma. org/ • PEW Hispanic Center: A Pew Research Center Project. http: //pewhispanic. org

Contact Information BIBLIOTECAS PARA LA GENTE Northern California Chapter of Reforma www. bibliotecasparalagente. org Maynard Martinez-Mountain View Public Library Maynardmartinez@mountainview. gov Adrian Barrientos- San José Public Library Adrian. barrientos@sjlibrary. org Lael Takiguchi- Alameda County Library Ltakiguchi@aclibrary. org Dora Irene Morales-City of San Raphael Public Library Irene. morales@cityofsanrafael. org