PARTsolutions Confidential The Standard In Reuse Sustaining Competitive

PARTsolutions Confidential The Standard In Reuse Sustaining Competitive Advantage Through Part Reuse 2008 Marketing Strategy Chris Will PARTsolutions, LLC. 2007 -2008. All rights reserved. Confidential

PARTsolutions Confidential Marketing Goals • Development of Marketing Strategy • Development of Marketing Plan • Key Assumptions: • Limited Marketing Budget • Limited Resource to Execute Marketing • Limited Sales Force • Does not incorporate Current Business Numbers • Revenue Breakdown • Product Margin

PARTsolutions Confidential Situational Analysis

PARTsolutions Confidential Situation Analysis • • Self Evaluation Gather Input Review Build Strategy

PARTsolutions Confidential Market Situation • Engineers are comfortable downloading parts • It Is Perceived the end userwill not pay for parts • OEM (Autodesk) interested in continuing free content hubs • Signing other content – including competitors • Solid. Works interested in creating content hub • Machine Design is Multi-Format – Exclusive to PARTsolutions • Have links though to competitor sites • PDM libraries perceived as “having catalog problem solved” • Earlier adopters are learning PDM library needs next generation • Smaller companies think $2 K-5 K/seat too expensive • “As much as CAD system” • There needs to be perceived affordable packaging • People Expect to get access to content and share • Large Customers find the management of the solution more valuable than the catalog content

PARTsolutions Confidential Marketing Review • Lead Generation – Huge Database on PARTserver – Get some calls - website § Low percentage fall into our target (too few seats) – Some Leads from Europe Customers • • • Active Programs • Webinar Campaign started Active Collateral • Needs to be updated to align with messaging Awareness – – – • • Very Limited – Advertising/Shows/Events Did Automotive E-tool years – ago – got 1 e-catalog customer DE-STA-CO ASME Booth at NDES & DE-STA-CO at assembly tech Limited Branding Limited Awareness of the product category Endorsement • Have Customer Success Stories • Have white paper on our solution – does not address positioning with PDM • No Industry Endorsement of the product category Limited Resource to execute marketing

PARTsolutions Confidential Customer Prospect Segmentation Customer Profile Key Business Issue PARTsolutions Catalog Content Configurator Professional • Vendor Catalogs • Quick Custom Designs utilizing standard parts • Multi-CAD Standards Catalogs • Sales configuration automation • Powerful Search Capabilities with Data Confidence • Part# Syncronization with business systems • Access Control Buyer CAD User Engineering Management/Sales Engineering/ Mfg Management Key Values Standard Parts Content Design/Sales Automation Part Search , Reuse & Control Implementation Instant Months Market Price-point Less than $500/user $1250/user $2500/user # CAD Users 1 -20 20 -100 >100 PDM Situation No PDM CAD PDM Enterprise PDM IT Department Small to None (1) Engineering IT (1 -10) Enterprise IT (>10) # Sites 1 >2 >2 Annual Revenue <100 M <500 M >500 M Value Chain Position Tier 2, 3 OEM, Tier 1 CAD Situation Single CAD Multi-CAD # Non-CAD Users None 20 to 50 >50

PARTsolutions Confidential Customer Market Drivers The Market Business Drivers • Increased Market Share & Business Growth Business Requirements • • • Demand for Time To Market Demand for Supplier Consolidation Demand for purchasing compliance Keys To Success • • Need For Reuse Need For Compliance

PARTsolutions Confidential SWOT Strengths Opportunities • CAD-Native • Data Quality • CAD Company Independence • GEO-Search • Simple Control • Strong European & Asian Adoption • Boeing Contract • 3 D Part. Strem folding • e-Catalog Customer Service • Ford Deal Could open Automotive in US • Leverage Boeing Deal across A&D • Revenue from Advertising on portals • ASME/MIL-SPEC Download sites • I-DEAS replacement by Solid. Works-catalog remodeling • Strengthening Enterprise With Solid. Works • Government PTC Entrenchment • I 2 Replacement in the industry with next gen • Education of the Value of Smart Parts • Partner with Oracle or SAP (Agile & JDE) Weaknesses Threats • Not In Control Teamcenter Integration • UGS Relationship • Dassault Relationship • Limited Marketing Budget • I-DEAS integration • PARTcommunity Issues/flakyness • PARTcommunity UI • E-Catalog Reporting limitations • Resources spread thin • Trace-parts & Catalog Data Solutions out marketing us • UGS keeping us out of Teamcenter Accounts • Standard Catalogs not getting established as a category • Other Geo-Search (Geolous/i. Seek) • Price Acceptance/Erosion • Standard Print Offerings Like Machine Design

PARTsolutions Confidential Marketing Strategy

PARTsolutions Confidential Business Objectives • Financial Objectives • Be a 10 x 10 - $10 M company by 2010 • Increased Margin • Increase Recurring Revenue • e. Catalogs – 100% Growth by 2010 • 65 catalogs • PARTsolutions – 100% Growth • 1 Fortune 500 per year • Configurators – Establish First Customers • Web – Establish Web Business • Pay for parts • Advertising

PARTsolutions Confidential Strategic Initiatives 1. Increase Catalog Portfolio – 2. More Catalogs Build Industry Beachheads & Pipeline – – 3. Capture 2 -3 Marquee Logos Get large suppliers interested 1 -2 Configurator Customers – – 4. Make ABB Successful Get a New Configurator Customer Exploit Web Presence – Leverage Web Traffic to Make Money

PARTsolutions Confidential Critical Success Factors 1. Aggressive Pricing & Competitive Attack • • Convert Competitive Catalogs Exploit CAD Partnerships Aggressive Supplier Program Attract Distributors 2. Establish Brand & Increase Market Category Awareness • • • Build Early Adopter Islands Get People Talking About Us Leverage Customer Advocacy Educate & Build Awareness Generate Marketing Pull 3. Establish Configurator Success • • Gain proof of solution Expand Product Portfolio 4. Establish 3 D Fasteners Community • • • Reduce Cost Barriers to Solution for Low to Mid Market Advertising Revenue Test Subscription Revenue Models

PARTsolutions Confidential Strategy Summary Accelerate Business Growth > 100% Business Goals Business Objectives e-Catalogs: 50% Revenue Growth PARTsolutions: 100% Revenue Growth Configurator: Establish Viable Business Web Products: New Revenue Streams Strategic Initiatives Increase Catalog Portfolio – 20 new catalogs Build Industry Beachhead & Pipeline 1 -2 Configurator Successes Exploit Our Web Presence Critical Success Factors Aggressive Pricing And Competitive Attack Establish The Brand & Increase Market Category Awareness Establish Configurator Success Establish 3 D Standards Part Community • Build Early Adopter Islands • Get People Talking About Us • Leverage Customer Advocacy • Educate & Build Awareness • Generate Marketing Pull • Gain proof of solution • Expand Product Portfolio • Attract New Catalog Vendors • Advertising Revenue • Test Subscription Revenue • Convert Competitive Desired Benefits Catalogs • Exploit CAD Partnerships • Aggressive Supplier Program • Attract Distributors • Machine Design Program Key Tactics Follow Through • Convert/Migrate Catalog Program • Awareness In User Group • Focused Sales Campaign • Customer Success Program • Industry Analyst Whitepaper • Trade Pub Editorial(s) • Targeted Education/Seminars • PR Campaign Models • Focused Sales Campaign • On-Line Marketing • Customer Success Stories • External Industry Marketing • Webinars Key Targets • • Existing Customers Electrical Components Assembly Automation Standard Fasteners • A&D – Lockheed, Raytheon, NG, GD, KAPL, GE • Automotive – Ford/Visteon • Industrial Machinery – Deere • Incoe • ABB • Misumi • Cleaver-Brooks • Create PARTcommunities • Create & sell Advertising Programs • Create click through marketing tracking • Small Business • All Industries

PARTsolutions Confidential PARTsolutions Value Proposition • An up front investment of $2500 and yearly fee of $500 per designer, your design teams will have direct access to approved reusable standard and commercial parts eliminating searching for or remodeling standard parts and reducing part duplication, while reducing the time and effort required to manage standard part catalogs across multiple CAD systems and CAD versions. • The net result is a dramatic reduction in the time and cost to develop new products.

PARTsolutions Confidential e-Catalog Solutions Value Proposition • An up front investment of $10, 000 $100, 000 to re-master your product catalogs in e-Catalog Solutions ensure your products are available in any CAD format to make them easy to get designed into your customers products while providing valuable sales leads and powerful marketing data. • The net result is an increase in new customers, and sourcing of your catalog products.

PARTsolutions Confidential Marketing Plan

PARTsolutions Confidential Product Adoption ~ “diffusion theory” The stages through which a technological innovation passes are: knowledge (exposure to its existence, and understanding of its functions); persuasion (the forming of a favourable attitude to it); decision (commitment to its adoption); implementation (putting it to use); and confirmation (reinforcement based on positive outcomes from it). Early Adopters Innovators 2. 5% 13. 5% We Are Here Early The Majority Chasm (Moore) 34% GROWTH Late Majority 34% MATURITY Lifecycle Laggards 16% DECLINE

PARTsolutions Confidential Implications for Marketing 1 to 1 Marketing Mass Marketing Deal Marketing Focus Niche Marketing Product to Service

PARTsolutions Confidential Go To Market Programs utilized across the product solutions Programs Support Overall Branding Push Programs E-Catalogs Aggressive Pricing & Competitive Attack X Establish The Brand & Increase Market Category Awareness X Establish Configurator Success Establish 3 D Standard Part Community PSOL PARTConfigurator X X PARTcommunity X X X

PARTsolutions Confidential Marketing Plan Branding Launch 2008 Sales Software Development Q 1 Q 2 Build Pipeline – Close Business Q 3 Sales. Training PARTsolutions 2008 Product Development Marketing Sales Kit Update Marketing Development Web Update Branding Development Analyst Alignment Marketing PR Brand & Category Awareness Q 4 Briefs / White Paper Press Releases A&D Seminar Development Webinar Ad/Creative Development Ad PLacements Fasteners Site Development Community Site Active Seminar Rollout 2009 Q 4 Build Pipeline – Close Business Q 1 Sales. Training

PARTsolutions Confidential High Impact Marketing Prioritization A&D Seminar Web-Site Analyst White-Paper Fastener Community Other Penton Editorials Advertising Success Stories Executive Flash Demo Voice Over PR Firm Low Impact PTC User Group Event Executive Flash Brochure Hardware/Softwar e University Alliance Program Hard To Do / Expensive Trial CD/Drive Webinars Business Intelligence Easy To Do / Inexpensive

PARTsolutions Confidential High Impact Marketing Prioritization A&D Seminar Web-Site Analyst White-Paper Analyst Reviews Fastener Community Other Penton Boeing PR Editorials Advertising Success Stories Sales Presentation Update Demo Voice Over PR Firm Executive Flash Like To Do Low Impact PTC User Group Event Must Do Should Do Brochure Hardware/Softwar e University Alliance Program Hard To Do / Expensive Trial CD/Drive Rewrite Whitepaper Webinars Business Intelligence Easy To Do / Inexpensive

PARTsolutions Confidential Critical Success Factor 1 Aggressive e-Catalog Pricing And Competitive Attack

PARTsolutions Confidential Convert Competitive Catalogs • Marketing Campaign: • “Are You Reaching the Market? ” • Adapt & Incentivize The Pricing • Shift Focus To ASP Fees • Reduce Modeling Margins Up Front • Maybe Give Hosting Free for 3 months • Maybe Give First Parts Free • Host Existing Parts To Get Started Get the Market infected with CAD Native catalogs

PARTsolutions Confidential Exploit CAD Software Alliances CAD Strategic Alliances In Target Markets • Targeted CAD vendors • PTC • CATIA • Solid. Works • Bigger Market Presence • Large Install Base • CAD • PLM Joint Marketing • Targeted Shows Targeted Industry Aerospace & Defense Industrial Machinery Automotive Partner Presence

PARTsolutions Confidential Aggressive Supplier Program • Current Supplier Program is excellent idea, but it is not happening • Increase the Incentives • 50% off one year Maintenance each supplier capped? • 1 Free Floater of PSOL? • Discounted Modeling • Tailored to targeted list • Leverage Our Web-site Ads to Generate Leads • Active Engagement • Customer Hosted Supplier Seminar • Template Brochure • Targets • R. A. Jones • Kuka • Boeing • ABB • Ford Incentives to get the supply chain

PARTsolutions Confidential Attract The Distributors • Leverage Distributors to Get their Supply Chain • Incentives For Distributor Catalogs to get their customers • Target Marquee Catalogs • Reid Tool • Mc. Master • Carr-Lane Get the Market infected with CAD Native catalogs

PARTsolutions Confidential Critical Success Factor 2 Establish The Brand & Build Market Category Awareness

PARTsolutions Confidential Establish The Brand Build Corporate Identity – – – Messaging, what do we stand for? Corporate Value Advantages – Why Buy From Us? Get People Talking About Us Leverage Customer Endorsements Educate & Build Awareness Generate Targeted Marketing Pull “Marketing is what you say about yourself, Branding is what others say about you” - Al Ries & Jack Trout

PARTsolutions Confidential Build PARTsolutions Corporate Identity Create Mission Statement • • • Succinct Focused Include Value Statement PARTsolutions The Standard In Reuse PARTsolutions is the leading provider of PLM solutions focused on authoring, hosting, and managing 3 D standard and commercial part catalogs, to make it easy to Find, Reuse, and Control standard 3 D parts.

PARTsolutions Confidential Previous Product Description • We have these boxes as our product diagram • Look Professional • Small Text • Pictures Irrelevant These boxes Look Professional But Are not clear

PARTsolutions Confidential PARTsolutions Product Positioning • I created this diagram last year – it is a start to “Position the pieces” • Need the “Big Picture” Diagram • Clarify our product suite and who they serve • Simple and intuitive – Single Diagram • Everything fits diagram • Who Uses Solution • What Is In The System • Marketecture • Architecture • How Does It Fit • How Does It Get Used • Use Cases

PARTsolutions Confidential PARTsolutions Product Suite Access Content e-Catalog Web-Browser CAD-Native 3 D Standard Part Catalogs Integrated CAD-Browser

PARTsolutions Confidential PARTsolutions Product Suite Suppliers Components OEM Tooling Web-Hosted Commercial Catalogs Design Configurable, Downloadable 3 D Parts üLead Generation üGet “Designed In” In-House Standard & Proprietary 3 D Catalogs Partner Find, Reuse, & Control ü Reuse üConsolidation üCompliance

PARTsolutions Confidential PARTsolutions Marketecture üCAD Integration üPDM/ERP Integration PDM ERP PARTSolutions e-Catalog CAD System üEasy To Find Approved Parts üNo CAD Translations üAvoid Part Duplication CAD System

PARTsolutions Confidential Defining our Market • • Must be in a recognized Market Category We are in PLM • • This is good – people know it, and budget for it Our Solutions Used To Be Sub-Categorized As: • Electronic 3 D Part Catalogs • • Intelligent Parts Management • • OK Sounds Very PDMish New Proposed: • 3 D Part Catalog Management

PARTsolutions Confidential 1 st Generation PLM Product Authoring CAM CAD CAE PDM Product Data Vaults Product A Product B Product C Product Structure Business Integration Fasteners Standard Part Library Other Systems CRM ERP SCM Legacy

PARTsolutions Confidential Next Generation Catalogs In PLM Product Authoring CAM CAD PDM Product Data Vaults PARTsolutions Fasteners Product A Product B Product C Product Structure Business Integration CAE 3 D Part Catalog Management Other Systems CRM ERP SCM Legacy

PARTsolutions Confidential Developing The Messages need to be: 1. Clear 2. Differentiable 3. Credible 4. Relevant to your target market 5. Consistent over time

PARTsolutions Confidential Competitive Stack-up Advantage Slight Edge No Advantage PARTsolution s Teamcenter Other Enterprise PDM Windchill/Eno via Traceparts 3 D Part Streams Catalog Data Solutions Thomas Register CADNative Content & Catalogs Duplicate CAD Libraries CATIA Specific Solid Works Specific Pro/E Specific Some CAD Native – Mostly Neutral Flexible Search • Weak Geo. Search • Search By Part Number • Manual Classification add-on new module • No Geo. Search • Search By Part Number • Manual Classification add-on module No Capability Simple Control Complicated Customization No Capability None None In-House Catalog Development Legend

PARTsolutions Confidential PARTsolutions Solution Alignment Problem Customers Want Capability • Guys Building Commercial Parts • Guys making Duplicates/Similar Parts • Data Explosion • Increased Cost to manufacture • Company standards in one CAD system • Reuse • In any CAD format • Metadata preserved • No translation • Output any native format • Hi-fidelity models with history & metadata • Vendor/Standards Catalog Access • Guys Looking for commercial parts • Management of new parts cost $$ • Find parts fast • Find parts similar to • Increased cost of non -preferred parts/suppliers • Increased Maintenance & Warranty costs • Increased Inventory/Spare costs • Duplicate part numbers • Supplier Consolidation • Part compliance • Part number synchonization • Part duplication checking So What? Proof Competition (PDM & Homegrown) CAD-Native Content • Demo/AVI • Customer Case Study • Customer Reference • Duplicate CAD Libraries • Translations • Manual meta data if at all, or in another system • CAD version specific • Number/attributes • Geo search • Visualization Flexible Search • Demo/AVI • Customer Case Study • Customer Reference • Search by part# • Geo-search limited • Search product structures • Access control • Integration with PDM/ERP Control • Demo/AVI • Customer Case Study • Customer Reference • Have controls & integration but require lots of customization

PARTsolutions Confidential The Advantage Past Attributes üCAD-Native Content üFlexible üSimple Control Simplified advantage Positioning CAD-Native The only solution that preserves generational catalog data across CAD systems, and versions Flexible Search The leader in Geometric Search and Compare enabling designers to find parts using any information they have. Simple Control The only Catalog solution integrates with your business environment and processes to ensure compliance

PARTsolutions Confidential The Advantage Positioned Advantage üCAD-Native üFlexible Search üSimple Control Other Solutions CAD Translation/Rebuild Limited Search Part Proliferation

PARTsolutions Confidential Message Hierarchy The Standard In Reuse Mission Core Competency PARTsolutions is the leading provider of PLM solutions for hosting and managing 3 D standard and commercial part catalogs, to make it easy to Find, Reuse, and Control standard 3 D parts. 3 D Part Catalog Management Parametric CAD-Native 3 D Parts, Geometric Search, Part Management Vision Easy to find, reuse and control standard parts Business Drivers Increased Market Share and Business Growth Business Requirements Time To Market Reduce Design Cost Standards Compliance Keys To Success Easy To Find Parts Maximize Reuse Ensure Compliance Solutions PARTenterprise PARTcatalog PARTenterprise Pro Advantages Flexible Search CAD-Native Simple Control Value & Promise Measurable business growth through maximizing standard part reuse to get products to market faster with reduced cost.

PARTsolutions Confidential Marketing Mix (4 P’s) Product Price Place Promotion Functionality Appearance Name/Brand Packaging Warranty Service/Support List Price Discounts Bundling Allowances Financing Leasing Channel Decisions Channel Management Channel Motivation Locations Message Advertising PR Selling Media Budget

PARTsolutions Confidential PARTsolutions Professional Targeting Industry Product Fit Competitive Advantage Primary CAD Primary PDM Migration Opportunity Customer Presence & Opportunity Aerospace PS + Mil. Spec No Teamcenter Integration CAD-Native CATIA Teamcenter Homegrown CAD based Catalogs Boeing MTU AIRBUS Defense PS + MILSpec No Teamcenter Integration CAD-Native Pro/E & CATIA Pro/E Teamcenter Homegrown CAD based Catalogs Boeing Lockheed Automotive PS + ASME No Teamcenter Integration CAD-Native CATIA and basic NX Ideas CATIA + NX Teamcenter I 2/Aspect solution due to be replaced Chrysler Audi VW JCI Ford Visteon Industrial Machinery Configurator Solution Solid. Works + Pro/E Windchill Consumer Products P&G Portal Pro/E Windchill Teamcenter Industry Knowledge Bill & Tim Aerospace Experience Ability to Execute Donald Bill Contacts Got right contacts Bob Aittama Chris’ Strong Automotive Chris Has Right Contact Scott In Detroit Close to Cincy RA Jones ABB Kuka MAN Roland John Deere Cleaver. Brooks Have met with John Deere P&G Whirlpool Close By

PARTsolutions Confidential PARTsolutions Professional Targeting Industry Product Fit Competitive Advantage Primary CAD Primary PDM Migration Opportunity Customer Presence & Opportunity Aerospace PS + Mil. Spec No Teamcenter Integration CAD-Native CATIA Teamcenter Homegrown CAD based Catalogs Boeing MTU AIRBUS Defense PS + MILSpec No Teamcenter Integration CAD-Native Pro/E & CATIA Pro/E Teamcenter Homegrown CAD based Catalogs Boeing Lockheed Automotive ASME No Teamcenter Integration CAD-Native CATIA and basic NX Ideas CATIA + NX Teamcenter I 2/Aspect solution due to be replaced Chrysler Audi VW JCI Ford Visteon Industrial Machinery Configurator Solution Consumer Products P&G Portal Industry Knowledge Bill & Tim Aerospace Experience Primary Awareness & Branding Deal Marketing Solid. Works + Pro/E Windchill Teamcenter Chris’ Strong Automotive Ability to Execute Donald Bill Contacts Got right contacts Bob Aittama Chris Has Right Contact Scott In Detroit Close to Cincy RA Jones ABB Kuka MAN Roland John Deere Cleaver. Brooks Have met with John Deere P&G Whirlpool Close By

PARTsolutions Confidential PARTsolutions Marketing Mix Segment Target Product Price 30 Day Trial License New Customers That Have Pro/E + CATIA PS Pro for Pro/E with 1 royalty catalog Add-ons • GEO Search • TCIntegration • ASME B 18 • MIL-SPEC • AIA • NAS Web Hosted Parts Existing Open Doors • Ford • Visteon PS Pro for I-DEAS & CATIA Add-Ons & • PDM/Link Integ • ASME B 18 • MIL-SPEC Web Hosted Parts PS Configurator for SW, SE, Inventor Government • DOD • Aerospace Automotive • OEM • Tier 1 Suppliers Industrial Machinery • Industrial Equipment • Heavy Machinery Current Customers • All New Configurator Customers • Cleaver-Brooks Existing Open Doors • John Deere Current & Dormant Accounts PS Pro for Pro/E Web Hosted Parts Update Dormant ADD-Ons • ASME B 18 • MIL-SPEC • GEO Search Place Promotion • Direct • Chris • Bill • John Targeted: • User Group Show • A&D Seminar • White Paper • Trade Editorial • Sales Kit • Branding Launch • Industry Based Packaging To Be Detrermined Base on the Ford/Visteon Deal • Direct • Chris Targeted: • Automotive Seminar • White Paper • Trade Editorial Configurator $10, 000 Trial $50, 000/ First Product • Direct Chris • Configurator White Paper • • • User Conference • Customer Beta Test • Customer Newsletter • Trade Editorial $10 K Introductory 5 Node Locks seats 50% Discount • New Seats • New Catalogs • Geo Search Direct Chris Bill John

PARTsolutions Confidential e-Catalog Solutions Marketing Mix Segment Target Distributors Product E-Catalog Reid Tool CARR Lane Mc. Master 30 Day Trial License $10 K Introductory 5 Node Locks seats Place Promotion • Direct • Chris • Bill • John Targeted: • User Group Shoe • A&D Seminar • White Paper • Trade Editorial • Sales Kit • Branding Launch • Industry Based Packaging E-Catalog To Be Detrermined Base on the Ford/Visteon Deal • Direct • Chris Targeted: • Automotive Seminar • White Paper • Trade Editorial E-Catalog Standards Configurator $10, 000 Trial $50, 000/ First Product • Direct Chris • Configurator White Paper • • • User Conference • Customer Beta Test • Customer Newsletter • Trade Editorial AIA NAS NAAMS Industrial Machinery New Customers Competitive Conversion • 3 D Part. Streams • Catalog Data Solutions Price Current & Dormant Accounts Update Dormant ADD-Ons • ASME B 18 • MIL-SPEC • GEO Search 50% Discount • New Seats • New Catalogs • Geo Search Direct Chris Bill John

PARTsolutions Confidential Integrated Marketing - Sales Kit Update Integrated External Marketing • Marketing Plan • Sales Presentation • Brochure Update • Product Fact Sheet Update • PS White Paper • Configurator White Paper • FAQ • Press Release • Demo/Video/Multimedia • Demo Scripts • PS Web Update • Editorials • Success Stores • Press Releases Future Tools • Technical Presentation • Sales Battlecard • What’s New Presentation Seminars Webinar Web White Paper Success Stories The Cx. O Demo/Multimedia Editorials Press Release Ads Hosted Catalogs Sales Kit Brochures Sales Presentations

PARTsolutions Confidential Get People Talking About Us Hire a PLM PR Firm To Get Us Placed • Strategic Reach PR • Agency. Next • Volume Public Relations Get Us Placed • Press Releases • Get Us Editorials • Promote Us At Shows/Events

PARTsolutions Confidential Get People Talking About Us Engage Industry Analyst • Corporate Strategy Review Session § Invite CIMdata, Aberdeen, etc… § Write An Analyst Brief about Company/Category Strategy • Contract Analyst Whitepaper ~$20 K § Value CAD-Native Catalogs § We write – they Edit & Publish – Boeing Strategy Brief & Endorsement Engage Industry Forum(s) • Get endorsement • AIA - Aerospace • ADC – Defense • AIAG – Automotive Whitepaper

PARTsolutions Confidential Get People Talking About Us Engage Media For Editorials Targeted • Magazines • Machine Design • Today’s Medical Developments • Joe Di. Franco • Industry Pubs • Defense Tech Intl • Aviation Week

PARTsolutions Confidential Awareness Demo/Trial CD • • Similar to DE-STA-CO or DME Offline-CD Runs Live on single station Registration required to Activate (basic name PARTsolutions Professional • Free Catalogs • GEO-Search • Up To 3 CAD Integrations with Neutrals • Time-bomb license – 30 Days • Get Prospects Infected and Build Awareness Demo CD

PARTsolutions Confidential Awareness Self Running Demo/Video/Flash • Executive Level Demo on Next Generation Parts Management • Enterprise View • Business Integration • The Big Value Proposition • Find, Reuse, Control • Multi-CAD, Version Management of Generational Data • Embedded on the web-site

PARTsolutions Confidential Lead Generation Business Intelligence • Access To Companies that fit our target markets • Access to Key People • Generate Cold Call Lists

PARTsolutions Confidential Lead Generation A&D Webinars • Mil-Spec Catalogs • Pro/E Catalogs • CATIA Catalogs • Multi-CAD Catalog Management • GEO-Search • Pro/Intralink & PDM Targets: • • • • Lockheed Martin Raytheon Northrop Grumman United Defense Honeywell UTC General Dynamics GE JPL DELL Intel Sandia National Labs ORNL

PARTsolutions Confidential Customer Endorsements Customer Success Program • Boeing • ABB Case Studies • • Metrics Value Provided Web Enabled PDF Customer References • • Willing To Speak To Prospects Customer Success Story Entertain Prospect Visits X – Times Per Year May Offer Pricing Incentive Customer References are the most powerful and valuable sales tool

PARTsolutions Confidential Event & Seminar Awareness Promote The Brand Expertise Targeted A&D Seminars • About Our Value Proposition • Guest Speakers – Case Studies • Leverage Regional Industry Pockets Tradeshows & Events • • PTC User Group 6/1 -6/4 Long Beach CATIA User Group – 4/27 -4/30 Florida UGS User Group - 6/1 -6/5 Orlando ADC - 2/11 -2/13 New Orleans AIAG – Auto. Tech 2009 Target Tradeshows Pack. Expo Trade Shows Seminars/Education

PARTsolutions Confidential PS Web Marketing Web is the First Impression • Align With Messaging • Video/Flash Demonstrations • Customer Success Stories Web Site Refresh

PARTsolutions Confidential Targeted Marketing Awareness On-Line Advertising • MCADCafé. com • Penton Publishing • Aviation Week Print Media Advertising • Machine Design • Computer Aided Engineering • A&D Related Pubs • NASA Tech Briefs • Aviation Week • Automotive Pubs • AIAG Buyers Guide • Auto. Beat Daily Press Release – Software Announcements – Big Contracts

PARTsolutions Confidential University Program • Build Early User Awareness • Select Top industry related Programs • Give Away/Discount Software for educational purposes • Get college graduates asking for it in the customer in business world Build PARTsolutions into University Curriculum

PARTsolutions Confidential Hardware Vendor Alliances • Leverage Joint Marketing Dollars • Platform Usage Marketing • • • Dell Microsoft HP Intel Sun IBM • Possible Outreach • Hosted Server Performance Whitepaper • Targeted Shows • Advertising • What Servers are we using

PARTsolutions Confidential Critical Success Factor 3 Establish Configurator Success

PARTsolutions Confidential Configurator Early Adopter Success Essential Support • ABB • Incoe • Cleaver-Brooks Grow The Opportunities

PARTsolutions Confidential Critical Success Factor 4 Establish 3 D Standard PARTcommunity

PARTsolutions Confidential Standards Based PARTcommunity • Corner the Standard Market • Create PARTcommunity for Standards Catalogs • ASME • Mil-Spec • AIA/NAS • NAAMS • Pay Per Download - $4. 99 • Monthly Subscription - $49. 99 • Yearly Subscription - $499. 99

PARTsolutions Confidential IHS Alliance • Huge Customer Base - $50 M Business • Northrop Grumman • Boeing • Lockheed Martin • Ford • 3 D CAD model integration with their Fastener Catalogs

PARTsolutions Confidential Summary & Actions

PARTsolutions Confidential Summary • • • We have a lot of marketing work to do Need to define a budget Need to define if we need outside resource Need to sign up for events Restart Webinars Schedule Analyst Meetings Start Revamping Collateral Start Updating the Web-Site Start Working Demo/Flash Marketing Piece Get with Penton to get ads they owe us and editorials